2. Plenty of options
Up-sell opportunities
Customer reviews
Copy for conversion (Don’t
think about the quantity, its
QUALITY)
THE GOOD
Clear pricing
Distinct call-to-actions
Awesome product pictures
Source:
3. It’s a good one
Quality & detailed content
Clear call-to-actions
Array of product images
Build customer trust through
delivery details, pricing and
stock levels.
Conversion bar
Up-sell opportunities
REVIEWS, REVIEWS,
REVIEWS
Source: http://www.amazon.co.uk/
5. The Bad
Lots of white space
Unclear call-to-actions
NO checkout facility
Lack of images
NO Reviews
No related products or
up-sell opportunities
No call to action
below the scroll
Source: https://groceries.morrisons.com/
6. Another bad one
A single call-to-action
Broken on page navigation
Poor page layout
Limited product content
NO Reviews (again)
No related products
Lack of images
Source: http://www.warwickshireclothing.com/