SEO & CRO Problems - Pubcon Las Vegas 2010

1,458 views

Published on

How to balance SEO and CRO for max traffic and conversions!

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,458
On SlideShare
0
From Embeds
0
Number of Embeds
189
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SEO & CRO Problems - Pubcon Las Vegas 2010

  1. 1. Balancing SEO & Conversion by Gabriel Goldenberg, SEO ROI @GabGoldenberg Gab@SEOROI.com
  2. 2. The Pitch Slide • Blah Blah Blah my clients are awesome and you should totally work with me • Come get a free pair of insoles • Please also offer me constructive criticism: Gab@SEOROI.com or @GabGoldenberg
  3. 3. • Testing new content and losing rankings • Not showing the business end of your site • Message match on longtail traffic • Message match with dynamic slideshows SEO & CRO Problems
  4. 4. New Content Losing Rankings Control Challenger Challenger moved CTAs above intro [SEO] text. Hypothesis: Boost CTR.
  5. 5. New Content Losing Rankings Ranking ‘A’ mostly based on content - v. generic, head term Blue line: Google Red line: Bing
  6. 6. New Content Losing Rankings Ranking ‘B’ mostly based on content - v. generic, head term Blue line: Google Red line: Bing
  7. 7. New Content Losing Rankings Blue line: Google Red line: Bing Ranking ‘C’ mostly based on anchor text - niche, head term
  8. 8. Not Showing The Business End Of Your Site
  9. 9. Not Showing The Business End Of Your Site PPC lander gets it right
  10. 10. Not Showing The Business End Of Your Site SEO Lander gets it wrong
  11. 11. Not Showing The Business End Of Your Site Via BlastAM.com (Blast Advanced Media) SEO Lander gets it right.
  12. 12. Message Match On Longtail Keyword highlights and ‘skip-to-next’ functionality
  13. 13. Message Match On Longtail Keyword highlights and ‘skip-to-next’ functionality
  14. 14. Message Match On Longtail Google cache does this Landing Sites WP Plugin
  15. 15. Message Match With Dynamic Slideshow Visitors: “Where’s what I’m looking for?”
  16. 16. Message Match With Dynamic Slideshow Solution 1: This isn’t chess. Kill the squares.
  17. 17. Message Match With Dynamic Slideshow Solution 2: Use previews and captions. Visitors: “Oh, slide #3 has it”
  18. 18. Message Match With Dynamic Slideshow Solution 3: Skip to the relevant slide Visitors: “Just what I wanted!”
  19. 19. Summary SEOROI.com/downloads/pubcon-2010 to download ppt and notes • Come get a free pair of insoles Please also offer me constructive criticism: Live @GabGoldenberg Gab@SEOROI.com
  20. 20. If you reeeeeeally wanted a pitch... Free advanced SEO book chapter book.SEOROI.com • CRO pay for performance % of increase in revenue • Travel & Sports Link Building Pay per link, not retainer Come say hi, give me constructive criticism: Live, @GabGoldenberg, Gab@SEOROI.com

×