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App Store Optimization (ASO) Why Do We Need It?
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ASO Hacks: App Store Optimization Cheat Sheet

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Cheat sheet for ASO. Find more app marketing hacks on our blog at
Get a copy of our eBook Mobile App Growth Hacks

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ASO Hacks: App Store Optimization Cheat Sheet

  1. 1. ASO Cheat Sheet ASO Hacks Friday, October 11, 13
  2. 2. App Store Optimization simply means that potential users are actually able to find your app through search (keywords, app name etc) AND That you’ve done everything possible to persuade the potential user to buy your app once they’ve found it. (Icon, screenshots, description etc) Definition Friday, October 11, 13
  3. 3. Icon Name Screenshots Description Pricing Ratings Keywords ASO Friday, October 11, 13
  4. 4. App Store Algorithm • App Name and Title • Keywords • Company Name • DownloadVolume andVelocity • Revenue • Ratings Other Factors? Engagement Uninstalls Size Social Mentions Friday, October 11, 13
  5. 5. Icon Advice from Apple • Focus on a Unique Shape • Carefully Select Colors • Avoid Using a Photo • Avoid a lot of Text • Accurately Portray Materials • Be Creative Beautiful and Instantly Recognizable Friday, October 11, 13
  6. 6. Name Choose a name that gives the user a clear idea of what your app does Don’t use special characters Don’t use a name or part of a name that’s already on the app store Use sentence-case Be sure to test out how the app name appears when viewed on the different devices and when paired with your icon Friday, October 11, 13
  7. 7. Name: Killer Combination Instagram Choose an App name that is not only clear, but clever and catchy WhatsApp AfterLight Friday, October 11, 13
  8. 8. Description First 3-4 lines the most important part of your description •Elevator Pitch •Social Proof •App Benefits and Features •Call to Action •About Us Friday, October 11, 13
  9. 9. Screenshots Do Keep screenshots beautiful and clean Highlight the selling points of your app Include branding Use text captions Showcase any awards Create emotion Show how your app works Use a graphic designer if you aren’t one Make a good product Don’t Use redundant screenshots Show alerts in a screenshot Present too many ideas at once Use screenshots that don’t convey any meaning Show ads in a screenshot Make the focal point too small Have negative space in your screenshots Be afraid to try something new Friday, October 11, 13
  10. 10. Pricing Pricing Models Free Paid In App Purchases Lite or “Freemium” Most Lucrative Free with In-App-Purchases Subscription Continue to play with prices to find out what will bring you the most downloads/ revenue Friday, October 11, 13
  11. 11. Ratings • Ratings and Reviews are extremely important to your app’s success: • Reviews are a prominent feature on the app placards • User’s are paying more and more attention to ratings and 95% read the reviews before buying an app • Apple factors ratings into their search and ranking algorithm Friday, October 11, 13
  12. 12. The Keyword Optimization Process “...and that in simple terms, is how you increase your search ranking in the App Store” Friday, October 11, 13
  13. 13. Step 1: Research your target market AND successful competitors Step 2: Compile a comprehensive list of words that are relevant to your app Step 3: Find and add untapped keywords to your list Step 4: Rank your list from the most relevant keywords to the least relevant Step 5: Finalize Your Keywords Step 6: Format Keywords for Submission Step 7: Submit Your Keywords Step 8: Actively Monitor Your Keywords/Search Phrases and Update as Needed The Keyword Optimization Process Friday, October 11, 13
  14. 14. Keyword Formula Low Competition + High Search Volume + High User Value = App Downloads Friday, October 11, 13
  15. 15. • Be quick to update your app with new keywords if you find you aren’t ranking for the one’s you’ve submitted. Remember, there is going to be a period of trial and error. • Don’t forget to track your search “phrases”. You might not rank for a keyword in the phrase, but rank well for the phrase itself • As your app gains popularity and achieves ranking, start swapping out keywords to target higher traffic keywords. • It’s an ongoing process. The keywords that are converting today might not convert for you 3 months from now • Continue to track and analyze your competitors • Consider optimizing your keywords and updating your apps for the holidays (Christmas, Thanksgiving, Superbowl etc) Keywords: Going Forward Friday, October 11, 13
  16. 16. Icon Name Screenshots Description Pricing Ratings Keywords ASO Friday, October 11, 13
  17. 17. Friday, October 11, 13
  • dalloyd

    May. 31, 2015
  • AD2STeP

    May. 11, 2015
  • ksrikrishna

    Feb. 25, 2015
  • HidekiNakamura3

    Oct. 12, 2014
  • RalfOppermann

    Jul. 30, 2014
  • taepov

    Jul. 16, 2014
  • youthink

    May. 1, 2014
  • TomDeny

    Mar. 27, 2014
  • marcosblogs

    Mar. 16, 2014

Cheat sheet for ASO. Find more app marketing hacks on our blog at Get a copy of our eBook Mobile App Growth Hacks


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