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E-commerce product pages- The Good, The Bad and The Ugly
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Creare Blog August 2015
1.
E-COMMERCE PRODUCT PAGES The Good,
The Bad & The Ugly
2.
The Good Source: https://www.therubberfloorstore.co.uk/
3.
Up-sell opportunities Distinct call-to-actions Clear
pricing Awesome product pictures of options Customer reviews Copy for conversion (Don’t think about the quantity, its QUALITY)
4.
Another Good One Source:
http://www.amazon.co.uk/
5.
Clear call-to-actions Quality &
detailed content Array of product images Conversion bar Build customer trust through delivery details, pricing and stock levels REVIEWS, REVIEWS, REVIEWS
6.
Now You Have
The Good, Get Ready For The Bad
7.
The Bad Source: https://groceries.morrisons.com/
8.
Lots of white
space No related products or up-sell opportunities Unclear call-to-actions NO checkout facility Lack of images NO Reviews No call to action below the scroll
9.
Another Bad One Source:
http://www.warwickshireclothing.com/
10.
Broken on page
navigation Poor page layout Limited product content NO Reviews (again) No related products Lack of images A single call-to-action
11.
As your teacher
would say "Could do Better"
12.
And Now for
The Ugly...
13.
Source: http://www.lingscars.com/ Cluttered Confusing
14.
Not every product
page will be perfect but you can get close...
15.
Here are 5
simple tips for creating a strong product page
16.
1. Cut the
Clutter Only show what is necessary
17.
2. Clear Calls-to-Action Colours,
font & positioning
18.
3. Implement Awesome Product
Pictures Multiple images & variety required
19.
4. Clear and
Concise Content Think quality, NOT quantity
20.
5. Build customer
trust reviews, reviews, reviews
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