Irn Bru Pro Forma

Irn-Bru
SUMIAH ROSE SINCLAIR SHAW

Info-graphic Research:
I chose the production role of Film Director as I am interested in finding out the different aspects of their job and creating a info-graphic based off of
that knowledge.
My definition of a Film Director:
Some ideas for questions I can base my Info-Graphic on:
A film director is in charge of visualising the script and bringing it to life with the use of actors, lights and technology. They do this whilst guiding and ‘directing’ the technical and production
aspects of their ‘vision’. The director also has a major role in choosing the actors, production design and aspects of the actual filmmaking.
- What different roles a director has within a single film/TV show
- The different wages of directors - Starting at the bottom and moving up - More experience ---> More money
- Gender differences – Pay gap , Percentage of female directors in the business
- What you need to be a director.
- Opportunities for women in film
I am now going to research all of these questions , finding information on the topics , so I can make a final decision on which question I will choose to do my Info-graphic on.
Plan of Action:

- What different roles a director has within a single film/TV show
- Being the driving creative force in a film's production - visualising and defining the style and structure of the film, then bringing it to life
- Carrying out duties such as casting, script editing, shot composition, shot selection and editing
- Acting as the crucial link between the production, technical and creative teams
- Directors are responsible for creatively translating the film's written script into actual images and sounds on the screen.
- They are ultimately responsible for a film's artistic and commercial success or failure.
- Directors may write the film's script or commission it to be written, or they may be hired after an early draft of the script is complete. They must then develop a vision
for the finished film and work out how to achieve it.
- During pre-production, Directors make crucial decisions, such as selecting the right cast, crew and locations for the film. They then direct rehearsals and the
performances of the actors once the film is in production.
- They also manage the technical aspects of filming including the camera, sound, lighting, design and special effects departments.
- During post production, Directors work closely with Editors through the many technical processes of editing, to reach the final cut or version of the film.
- At all stages, Directors are responsible for motivating the team to produce the best possible results. Directors must also always be aware of the constraints of the film's
budget and schedule and manage the expectations of the film's financiers.

- The different wages of directors
- Film directors don't normally earn a yearly salary as they are paid by film.
- What they earn depends on not only the type of film but the success rate of that film. Due to this directors can earn any where from £10,000 to £1,000,000 and more.
- There are different ways of getting paid
1. Being paid with a set fee decided at the beginning of the filming
2. Being paid a percentage of what the film earns at the box office.

- Gender differences
- The film industry is dominated by men research taken from the Center for the Study of Women in Television and Film at San Diego State University shows. As of 2014, 85% of films had no female
directors, 80% had no female writers, 33% had no female producers, 78% had no female editors and 92% had no female cinematographers.
- Female directors comprised 13% in the top 700 films but in the top 250 films, made up just 7%.
- Only 13% of writers in the top 700 films, and 11% in the top 250 films were made up of females.
- 27% of producers on the top 700 films were female, while 23% on the top 250 films were female.
- Women made up 9% of cinematographers on the top 700 films but only 5% of cinematographers on the top 250 films.
- Female editors remained the same at 18% for both.
- The lack of women making hiring decisions leads to a less diverse workforce. Evidence suggests that women in positions of power are more likely to employ other women.
- On films with female directors, women comprised 52% of writers, 35% of editors and 26% of cinematographers. When men directed, the number of female writers shrank to 8%, editors fell to
15% and cinematographers dropped to 5%.
- More than three-quarters of the crew involved in making 2,000 of the biggest grossing films over the past 20 years have been men, while only 22% were women.
- Musicals have the highest percentage of women in their crews (27%), while science fiction has the lowest, with an average of 20% per feature.
- The three blockbuster films with the highest female contingent in the crew are Tina Fey's cult classic Mean Girls, The Sisterhood of the Traveling Pants, and Honey – each
of which had a workforce composed of 42% women.
- Kathryn Bigelow has been the only woman to have won a best director Oscar, for The Hurt Locker, in 2009.

- What you need to be a director
• have exceptional artistic vision and creative skills
• have unerring commitment
• have a deep passion for filmmaking
• be a strong and confident leader
• make decisions
• delegate and collaborate with others
• have excellent communication and interpersonal skills
• inspire and motivate the team
• have an extensive understanding of the entire filmmaking process, from both technical and creative points of view
• work intensively for long hours
• pay attention to detail
• remain calm and think clearly under great pressure
• have great self-belief
• be determined to succeed

• In the beginning years of the film industry there were many opportunities for women, ranging from typists to actresses and editors, with some even directing.
• One women Alice Guy Blache directed around 400 films between 1896 and 1907.
• When films with sound came out (late 1920’s), the number of female directors declined, with men taking their place.
• Dorothy Arzner was the only women to last through the transition from silent to sound films.
• In 1972 the first women’s film group in Britain was formed. The London Women’s Film Group (LWFG) was formed to spread ideas about women’s liberation and enable women
to learn film-making skills which would otherwise be unavailable to them
- Opportunities for women in film
Alice Guy Blache Dorothy Arzner

My ten chosen facts to put in my Info-Graphic
- With female directors, women comprised 52% of writers, 35% of editors and 26% of cinematographers.
- When men directed, the number of female writers shrank to 8%, editors fell to 15% and cinematographers dropped to 5%.
- Hollywood’s best actresses make 40 cents for every dollar that the best men made.
- Musicals have the highest percentage of women in their crews (27%), while science fiction has the lowest, with an average of 20%
per feature.
- Kathryn Bigelow has been the only woman to have won a best director Oscar, for The Hurt Locker, in 2009
- The three blockbuster films with the highest female contingent in the crew are Tina Fey's cult classic Mean Girls, The Sisterhood of
the Traveling Pants, and Honey – each of which had a workforce composed of 42% women.
- Female directors comprised 13% in the top 700 films but in the top 250 films, made up just 7%.
- Only four women have ever been nominated for the Academy Award for Best Director Lina Wertmuller Jane Campion Kathryn Bigelow
Sofia Coppola
- As of 2014, 85% of films had no female directors, 80% had no female writers, 33% had no female producers, 78% had no female
editors and 92% had no female cinematographers.
- More than three-quarters of the crew involved in making 2,000 of the biggest grossing films over the past 20 years have been men,

Info-graphic Bibliography:
• anon. (2016). A major new study into gender inequality in the UK film industry. Available: https://stephenfollows.com/gender-inequality-in-the-uk-film-
industry/ . Last accessed 13/09/2017.
• anon. (anon). Film director. Available: https://www.allaboutcareers.com/careers/job-profile/film-director. Last accessed 13/09/2017.
• Matt Burwood. (2015). What are the main roles of the producer, director, writer and actor in a film?. Available: https://www.quora.com/What-are-the-
main-roles-of-the-producer-director-writer-and-actor-in-a-film . Last accessed 13/09/2017.
• anon. (anon). How much does a Film Director make in the United States?. Available: https://www.sokanu.com/careers/film-director/salary/. Last
accessed 13/09/2017.
• anon. (anon). VIP/Celebrity Salary . Available: http://wageindicator.co.uk/main/pay/vip-celebrity-salary/movie-director-salary. Last accessed 13/09/2017.
• Brent Lang. (2015). Women Comprise 7% of Directors on Top 250 Films (Study). Available: http://variety.com/2015/film/news/women-hollywood-
inequality-directors-behind-the-camera-1201626691/. Last accessed 13/09/2017.
• Hannah Ellis-Petersen. (2014). Gender bias in the film industry: 75% of blockbuster crews are male. Available:
https://www.theguardian.com/film/2014/jul/22/gender-bias-film-industry-75-percent-male. Last accessed 13/09/2017.
• Benjamin Lee. (2016). Study shows female film-makers made up 19% of top Hollywood jobs in 2015. Available:
https://www.theguardian.com/film/2016/jan/12/female-film-makers-19-percent-hollywood-jobs-2015-gender-equality-pay-gap . Last accessed
13/09/2017.
• anon. (anon). Director. Available: http://creativeskillset.org/job_roles/758_director. Last accessed 14/09/2017.
• Mary G. Hurd (2007). Women Directors and Their Films. Westport, Connecticut, United States: Greenwood Publishing Group. p1-2.
• Jill Nelmes (2003). An introduction to film studies. Abingdon: Psychology Press. 250.

Infographic:
I wasn’t happy with how this Info-Graphic turned
out so I made a second one (next slide). I decided
to keep this one in my slides to show how I
improved on the visual aspect the second time
around.
Strengths:
- Holds a lot of information about the gender
differences in the film industry
- Contains graphs and pie charts
- Easy to read information
- The colours stand out against the dark
background
Weaknesses:
- Doesn't have the clean-cut look most info
graphics have - Looks more like a poster
- Some people may find the colours against
the background too much
- Childish colours?
- The information doesn't flow from one
section to the other, it feels like its split into
sections

Infographic:
I am a lot happier with this design and layout as
I think it looks more ‘professional’ and ‘put
together’ than my previous attempt.
Strengths:
- Holds a lot of information about the gender
differences in the film industry
- Contains graphs and pie charts in a more
aesthetically pleasing manner.
- The information is easier to follow and
understand
- I really like the dotted line aspect
- Still really like the figures I have used to represent
information - Particularly the unbalanced seesaw.
- The colours and the background aren't as 'garish'
as before and are easier and more pleasant to look
at.
Weaknesses/Improvements:
- Make all the symbols signifying the same thing
the same colour - Female figures + Male figures -
Would also be a good idea to do the same colours
for the pie chart as done for the figures. Have
done this for the oscar award figure. - This would
just help the whole display flow and be
understood easier.
- Try and find a background colour that works
instead of white
- As said above I need to think about colour
coordination a bit more to help the whole display
look more aesthetically pleasing.

Research:
Located:
When researching I had to find the information for my research for this I used a wide variety of different resources. These are the
places I located information; Google books, Internet – statistic websites, Company Websites, Surveys. These were all very helpful
as they offered a massive range of information that I could use in my secondary and primary research
Retrieved:
To retrieve the information from the research I had found, I had to read through the information I had found and filter it down to
the necessary and important key points. This meant that when someone else read my research they would immediately come
across the important points that they would need.
Stored Information:
To store the information I had found I used Harvard referencing to create a reference for all the websites (and books) I used. This
is so the peoples whos websites and books I used would know I wasn’t claiming their work as my own

Client research:
Who is your client: Irn Bru
Interesting Facts about the client:
• Irn-Bru was created in Glasgow in 1901 by Andrew Greig Barr
• It was originally called Strachan’s Brew
• The name was originally supposed to be Iron Brew but proposed branding laws forced Barr’s in July 1946 to alter the name as the drink is not actually brewed.
The new ‘Irn-Bru’ trademark was first registered on Thursday 18th July 1946. Irn-Bru was born and the rest they say, is history.
• Coca-Cola is the number one-selling soft drink everywhere in the world – except in Scotland and the Middle East - Irn-Bru had dominated the Scottish market for
over 100 years
• Irn-Bru is also the third top-selling soft drink in the UK overall, with Pepsi and Coca-Cola occupying the top two spots.
• Irn Bru does have 0.002 per cent ammonium ferric citrate listed among its ingredients – a food additive containing iron hydroxide.
• Only three people in the world know its recipe
• Irn Bru Soft Drink contains 30mg of caffeine per 330ml.
• Irn Bru is a Scottish carbonated drink also known as Scotland's ‘other national drink’.

Client research:
Clients company history:
• Irn Bru is manufactured by A.G. Barr plc. , commonly known as Barr's, is a soft drink manufacturer, based in Cumbernauld, Scotland.
• The company, Barr, dates back to 1875 when Robert Barr started the business with the first drinks produced at Burnfoot Lane in Falkirk.
• In 1887 his son Robert Fulton Barr started a second Barr soft drinks business in Glasgow, this was taken over by his brother Andrew Greig Barr in 1892. It is from Andrew Greig that the A.G. BARR company
gets its name.
• Under Andrew’s guide, construction started on a major factory complex at Parkhead in Glasgow. He oversaw the launch of Barr’s ‘IRON BREW’ in 1901 and instigated the formation of a Limited Company,
A.G. BARR & Co. Ltd. In 1903 Andrew died suddenly aged only 31. A.G. BARR became a limited company a year later.
• After Andrew's death his younger brother William Snodgrass Barr, took over and grew the business until 1931 when he handed over the Chairmanship to his nephew Colonel Robert Barr.
• During the later part of the war years, when a shortage of raw materials forced the government to close many manufacturers however, A.G. BARR continued to operate as a unit of the Government’s
‘concentrated’ soft drinks industry.
• In 1947 Robert Barr, on his return from war service, became Chairman. In 1947, Barr’s IRON BREW was renamed ‘IRN-BRU’. Tizer Limited was purchased in 1972.
• His son, Robin Barr, joined the company in 1960 and became Chairman in 1978. Under Robin the company has developed sales and market share in England whilst consolidating IRN-BRU’s position as the
soft drinks choice of the Scottish nation.
Barr Family Tree

Client research:
Advertising History:
A brief history of IRN BRU’s adverts
1. EARLY PRESS ADVERTISING, 1905:
The company starts to advertise in local newspapers. The adverts feature testimonials from the sporting heroes of the day. Donald Dinnie, All-round Champion Athlete of the World and Alex Munro, Champion
Caber Tosser of the World and Undisputed Champion Wrestler of Great Britain, are two athletes featured. - find pic
2. BA-BRU & SANDY CARTOON STRIPS, 1930:
The ‘Adventures of Ba-Bru and Sandy’ first appeared in Scottish newspapers in the early 1930s. Ba-Bru was inspired by the character of ‘Sabu’ in Rudyard Kipling’s book ‘Sabu The Elephant Boy’. Ba-Bru and Sandy
introduced generations of Scots to Barr’s IRON BREW and were the longest running advertising cartoon in history, lasting until the early 1970s.
3. EARLY ENGLAND IRN-BRU SIGN, 1954
Can date this sign from between 1947-mid-1950s. It’s likely this sign was produced to help market IRN-BRU in England when the drink was introduced in England.
4. 10-YEAR AWARD-WINNING IRN-BRU POSTER CAMPAIGN, 1995:
A poster campaign was launched in Scotland in 1995 highlighting individuals’ relationships with IRN-BRU. The campaign established a unique tone of voice and an
accessible irreverent sense of humor, which has come to be synonymous with the brand. The campaign won many awards over the years including the prestigious
Scottish Advertising Awards 2007 ‘Best Poster of the last 21 years’ award for the ‘Bitches’ poster.
5. IRN-BRU SNOWMAN ADVERT, 2006:
The IRN-BRU ‘Snowman’ Ad was the first-ever Christmas TV advert produced by the brand. Inspired by Raymond Briggs classic 1982 animated film ‘The Snowman’ it gave a very funny twist to this traditional
Christmas tale. ‘The Snowman’s’ famous soundtrack ‘Walking in the Air’ by Howard Blake was re-written with alternative IRN-BRU lyrics. The advert was first screened in Scotland during Christmas 2006 and has
since become very popular with the Scottish public, who have viewed it over 1 million times on YouTube. In 2007 it was also screened in England.
6. IRN-BRU ‘BEST BRAND’ LAST 21 YEARS, 2007:
IRN-BRU stole the show at the 2007 Scottish Advertising Awards. The brand won ‘Best Brand’, ‘Best Slogan’, ‘Best Radio Commercial’, ‘Best Advertising Campaign’ and ‘Best Poster’ of the last 21 years. It also won
the coveted ‘Grand Prix’ Award for the Snowman Advert – an award given for the best overall campaign of the year.
7. IRN-BRU SPONSORS RUGBY LEAGUE AND SKY SPORTS SUPER LEAGUE COVERAGE, 2009:
IRN-BRU becomes the official soft drink sponsor of the Rugby League until 2010 and the broadcast sponsor of Sky Sports’ Super League coverage for 2009. The sponsorship with Sky Sports and the Rugby Football
League raised the profile and visibility of IRN-BRU reaching over 10 million viewers through the 60 live games broadcast during the season.
8. IRN-BRU SUGAR FREE CAMPAIGN 2009:
IRN-BRU created a brand new advertising campaign to highlight the sugar free benefit of Diet IRN-BRU. Sporting two identical images, consumers are asked to ‘Spot the Difference’; but there is only one difference
– one is sugar free. The thinking behind the creative was to reinforce that Diet IRN-BRU is sugar free but still has the same refreshing taste as IRN-BRU. The advertising campaign appeared on billboards across the
country during February 2009

Client research:
Advertising History:
A brief history of IRN BRU’s adverts
9. IRN-BRU MUSICAL, 2009:
On Tuesday 5th May the 60-second IRN-BRU Musical TV advert was premiered on STV as part of the brand’s £2million summer campaign. Set in the corridors and grounds of the fictional ‘Auchendookit Senior
High’, IRN-BRU Musical shows the school’s students performing their own very Scottish musical number, ‘It's Fizzy, It’s Ginger, It’s Phenomenal’. There was a premiere screening event held at the Classic Grand in
Glasgow on Wednesday 29th April 2009 followed by an online premiere watched by thousands
10. BRU-JET SENDS SALES SKY HIGH, 2011:
BRU-JET was IRN-BRU’s biggest ever instant win on-pack promotion with 100 seats on the BRU-JET to be won by consumers. BRU-JET whisked the lucky winners away for an all inclusive, week-long holiday in the
sun-drenched island of Tenerife.
11. ‘IRN-BRU GETS YOU THROUGH’ TV CAMPAIGN, 2012:
The next chapter in IRN-BRU’s advertising history was inspired by the Scots’ irrepressible character. This campaign celebrated the Scottish people’s ability to bounce back from tough situations with determination
and by facing whatever life throws at them with a sense of humor. It takes a tongue-in-cheek look at how a taste of the drink, can reinvigorate you and give you the strength to cope with even the most cringe
worthy ‘nightmare’ scenarios.
12. BRU-SKIES ON-PACK, MAY 2013:
IRN-BRU launches its hottest-ever on-pack promotion for IRN-BRU: BRU-SKIES. The brand gave consumers the chance to win one of over 5,000 prizes, including cash amounts of up to £100 and thousands of pairs
of bespoke BRU-SHADES.
13. IRN-BRU BORN TO SUPPORT TV ADVERT, JULY 2014:
IRN-BRU captured the mood of the Scottish nation as it prepared to back the national team at the Commonwealth Games with the launch of a new TV advert. The campaign ‘Born to Support’ captured the essence
of what it means to be a Scottish supporter.
14. GET A GRIP ADVERT LAUNCHED 2015:
IRN-BRU treated fans across the UK to the first viewing of its latest Gets You Through ad; ‘Get a Grip.’ The ad tells the story of a mother who is left red-faced when she catches her oblivious teenage son working
out. Thankfully, she has a can of IRN-BRU to get her through the apparently awkward moment. The ad was the second from the Gets You Through campaign to be successfully launched in 2015, following the
success of the ‘Train’ ad.
15. NEW ADVERT SHOWS HOW TO COPE WITH AWKWARD CHRISTMAS GIFT 2015:
We revealed our Christmas advert. 'Jumper' shows how an IRN-BRU drinker handles getting a little extra surprise from his gran for Christmas. The new advert was released on social media and offered some light
relief from the usual festive season's pressures.

Client research:
The different types of adverts:
Narrative Adverts:

Client research:
Controversial adverts:

Client research:
Video Adverts:
The Shipyard Boy
This advert depicts a young boy drinking IRN BRU and then finishing making a ship.
• This advert is Linear as it has a narrative – The boy drinking the IRN BRU, fixing the ship and then ending with the ship sailing off.
• I would say this is an anti-realist narrative as the IRN BRU seems to have given the little boy super powers as he can now break massive sheets of metal in half .
Lines of appeal
• Dreams and Fantasy - Everyone's dreamed of having superhuman strength at some point.
• Comedy and Humor – The idea of the little kid being able to have that amount of strength is quite humorous
The Family around the Piano
This advert depicts a traditional family singing around a piano about IRN BRU. This was one of IRN BRU’s controversial adverts as on the last line the mother sings ‘
Even though I used to be a man’. Ofcom eventually banned this advert as they said “it sent out the message that being a transsexual was something to be ashamed
of, and perpetuated negative attitudes”.
• This advert is Linear as it has a narrative – The family singing, the mother admitting she used to be a man and then the family's reactions.
• I would say this is a realist narrative advert as this could happen in real life.
Lines of appeal
• Happy Families – A happy family was depicted at the beginning of the advert.
• Rich, luxurious lifestyle (?) – The family is very well dressed, they have a piano and we know the mother can play it. Leading the viewer to believe they are
reasonably wealthy.

Market research:
My client is a part of the soft drink market. The soft drink industry is a highly competitive market. With many different brands vying for the top positions of best selling and most popular. They
deal with a lot of competition from other soft drink brands, such as Coca-Cola, Fanta and 7Up.
Their main competition is from Coca-Cola. At the moment IRN BRU is the most popular drink in Scotland and third in England. This is not without a lot of competition between the brands, mainly
from Coca-Cola.
- Sold in more than 200 countries.
- On average, more than 10,000 soft drinks from Coca-Cola are consumed every second of every day.
- Of the 57 billion servings of all kinds of beverages drank each day (other than water), just over 3% (1.9 billion) are drinks trademarked or licensed by Coca-Cola. It's the most widely distributed
product on the planet.
- The Coca-Cola brand is worth an estimated $83.8 billion. That's more than Budweiser, Subway, Pepsi, and KFC combined.
- Mexicans are the biggest drinkers of Coke in the world. On average, Mexicans drink 745 Coke beverages a year. Americans drink 401 Coke products a year on average.
Coca-Cola Facts:

Market research:
Financial Statistics
Irn Bru
Coca-Cola
Soft Drink Market

Audience research:
Secondary Research: Irn Bru
According to YouGov statistics on average the customers of Irn Bru are young (teens and early twenties), mix of both
genders but leaning slightly towards more males and their political standing is far left. This is useful as it tells us about the
people we are trying to continue to attract to buy the product and that the adverts out at the current moment are
attracting these types of people. This information also tells us which type of people we need to start appealing to more to
increase our client base this could mean adding a different element to our advertising technique that would bring these
different types of people into our client base .
This information tells us what the consumers (on average) of
Irn Bru are interested in. This is extremely useful as it basically
tells us what to do to appeal to the people who like our
product. This helps to direct our adverts at those people and
also to intrigue other people who maybe don’t drink Irn Bru
but like those hobbies as well.
This rating system tells us that out of 1801 people who gave a
rating on Irn Bru, 554 people love it, 541 people like it, 280
people are neutral, 263 people don’t like it and 163 people hate
it. This is useful as it tells us that the vast majority of those who
voted like the product.
All of these statistics
are taken from
YouGov and their
page on Irn Bru. I
have included these
statistics as they all
tell us more about
the consumers of Irn
Bru, which is useful
when coming up with
new adverts to bring
in more customers.

Audience research:
Secondary Research: Coca-Cola
I decided to do some
research on Coca-Colas
statistics as out of all the
soft drinks they are
the main competition
Irn Bru has to face. I
also wanted to see what
the differences would be
between the two drinks
statistically. This information
is also taken from YouGov
and their page on Coca-Cola.
According to YouGov statistics on average the customers of Coca-Cola are young teens , both genders seem to be equally
liking Coca-Cola and their political standing is slightly left. This is useful as it tells us about the people who buy the product
we are competing with. We can use this information to see who we should try and appeal to, to change their drinking
habits to Irn Bru over Coca-Cola. This information also tells us which type of people we need to start appealing to more to
increase our client base, this could mean adding a different element to our advertising technique that would bring these
different types of people into our client base .
This rating system tells us that out of 4621 people who gave
a rating on Coca-Cola, 913 people love it, 1303 people like it,
929 people are neutral, 694 people don’t like it and 782
people hate it. This is useful as it tells us that the majority of
those who voted like the product.
This information tells us what the consumers (on average) of
Coca-Cola are interested in. This is extremely useful as it
basically tells us what to do to appeal to the people who
currently don’t buy our product. This helps to direct our
adverts at those people.

Audience research:
Primary Research: Survey Results
To gather this research I set up a survey. I came up with ten questions that would most benefit this research. The questions I asked were:
1. What is your age?
2. What is your gender?
3. Have you ever heard of Irn Bru before?
4. Have you ever tried Irn Bru before?
5. What would make you buy Irn Bru?
6. Rating 6 different soft drinks from highest to lowest
7. Have you ever seen an Irn Bru advert
8. Have you ever seen a Coca-Cola advert
9. Which one did you prefer and why
10.Which drink are you more likely to buy, Coca-Cola or Irn Bru?
These questions all have different benefits
to the research project. They will give me
an understanding as to what people like
about Irn Bru and what they don’t. What
they think about the current Irn Bru and
Coca-Cola adverts and finally what would
make them more likely to buy Irn Bru.

Audience research:
These are the results for age:
These are the results for gender:
This information is
useful to know as it
lets us know roughly
what group of people
we are hearing
responses from. In my
results from the
survey I am hearing
predominately, from
16-18 year old males.
Out of 28 people who took the
survey, 96.43 had heard of Irn
Bru and out of that 85.71 had
tried it. The question had
multiple choices to answer with
as I wanted to get an exact
opinion of everyone who took
the survey. Overall the majority
of people who had tried Irn Bru
liked it and the majority of
people who hadn’t tried it didn't
want to.
I also wanted to know what
would make people more
likely to buy Irn Bru – This would be
useful to know as we
can see if its something the
company would actually
be able to change, such as design.
Or if it would be something
harder to change such as the
taste or colour of the drink. These
results tell us that the majority of
people would buy Irn Bru if there
was a promotional deal.

Audience research:
Respondents were than asked to rate 6 different soft drinks from highest to lowest. I wanted to do this because I wanted to see where Irn Bru would come e.g./
if it was popular or not.
These results when averaged out placed Irn Bru second from the bottom at 3.04. This comes as a bit of a surprise as 60.71% of the respondents said they
liked the drink.
The next four questions from the survey are based on comparing Coca-Cola adverts and Irn Bru adverts. I wanted to do this, as is Coca-Cola is Irn Bru’s biggest competition. Out of 28 responses
only 2 hadn’t seen an Irn Bru advert and only 1 hadn’t seen a Coca-Cola advert. When asked which advert they preferred 60.71% of respondents said they preferred Irn Bru’s advert compared to
39.29% who said they preferred the Coca-Cola adverts. However even with the vast majority of the respondents saying they preferred the Irn Bru advert, only 18.52% said they would be more
likely to buy Irn Bru over Coca-Cola. This left a staggering 81.48% of respondents saying they would pick Coca-Cola over Irn Bru. These results imply that the adverts that Irn Bru are putting out
are great and people are loving them but then they’re just not convinced enough to buy the product.

Audience research:
Here are some of the reasons as to why the respondents prefer Irn Bru adverts:
I have included these responses so I
can see what these people like
about the current adverts. This is
useful to have as it tells us what
should be kept in the new adverts.

Audience research:
Here are some of the reasons as to why the respondents prefer Coca-Cola adverts:
I have included these
responses so I can see
what people prefer about
Coca-Cola’s adverts and
how that could be
incorporated into Irn Bru’s
adverts.

Interview 1
1. How do you think Irn Bru should be advertised?
I think Irn Bru should carry on with the way they are advertising because its very different and
effective.
2. What should Irn Bru change to make you more likely to buy their drink?
I think that Irn Bru could branch out their advertising skills. For example try get some
sponsorships in sports.
3. Why do you think most people prefer Coca-Cola to Irn Bru?
I think that its because coca cola is more appealing when it comes to the colour and that it taste
better.
Audience research:
Primary Research:

Interview 2
1. If Irn Bru changed the colour of their drink would it make you more or less likely to buy it and
why?
I personally wouldn’t really be bothered if the colour scheme changes
2. What should Irn Bru change to make you more likely to buy their drink?
I never really liked the taste of Irn Bru so to change some ingredients in order to make it taste
nicer would make it a lot better
3. Why do you think most people prefer Coca-Cola to Irn Bru?
Coca Cola is more well known globally compared to Irn Bru, and the taste is much better
compared to Irn Bru
Audience research:
Primary Research:

Idea Generation:
Advert Idea – Starts with the main character sitting watching a film in his home made cinema (People who like Irn Bru like the cinema) when a shock emergency
advert comes on announcing that an earthquake has hit, relating to current events bringing the slightly offensive subject that Irn Bru adverts always have. Main
character has realized he has no Irn Bru left to get though the earthquake so he decides to run to the store and stock up because ‘Irn Bru gets you though’ (has
to break in because its all shut and boarded up- Making the advert have a mission feel to it) the supermarket - ASDA – people who like Irn Bru like ASDA. Main
character has to try and catch the Irn Brus falling from the shelves in the trolley. Make it really dramatic and have like a video game feel to it -Loud music, quick
edits, maybe a fight scene to get the last Irn Bru – (People who like Irn Bru are into video games).
Print Advert Idea – Picture of the guy catching the Irn Bru/Coming out of the supermarket with it falling apart behind him. –Really dramatic – try and think of
an offensive phrase or innuendo that would fit here, to relate this current advert to previous adverts.
Game Idea - Where you have too catch all the Irn Brus falling from the shelves but make sure you don’t catch
the other soft drinks.
Game Idea -Have to collect drops to make a full bottle of Irn Bru have 1min to fill as many as possible. You
have to collect the drops because of an earthquake which has caused faults in the factory you work in. But if
you get a drop of another soft drink the bottle is contaminated and thrown away and you have to start a
fresh bottle again. To make the game harder- (more levels)- Occasionally have after shocks which you have to
work through

Idea Generation:
What went well about this background was I managed to find a wall of shelves full of Irn Bru. This was perfect for this image as I needed a strong presence of Irn Bru, as Irn Bru is what the
main character has come to get.
I then had to create the chaos that goes on as the earthquake is happening, so I placed an image of a massive crack onto the floor. I also made Irn Bru bottles fall onto the floor to further
add to the chaotic atmosphere.
For the main characters look I wanted him to be jumping over the massive crack to get to the Irn Bru. I found this image that works really well I also added a bottle of Irn Bru to his hand to
develop the importance of the Irn Bru.
Overall I am happy with how this looks as it has created a panicked, chaotic atmosphere which is what the whole advert should be related around.
I created this on Photoshop to
demonstrate my idea for the advert.
I found the background for this
quite hard to create as I had to use
the limited pictures there were
online of ASDA shelves. These
pictures didn’t exactly fit in with the
layout for the picture, as I needed
them going backwards into the
picture. To create this ‘Illusion’ of
the pictures going backwards into
the picture I held down CMD, while
on free transform, this allowed me
to manipulate the picture how I
wanted.

Individual Idea:
The idea that I'm going to take to my group is my hurricane idea. This is because I think it is the most exciting and has the most potential.
Pros of this idea:
• Very imaginative
• Brings in lots of the hobbies and preferences that fans of
Irn Bru have according to my secondary research.
• Would make you think outside of the box when filming as
would have to use lots of different angles and techniques
to make it seem realistic and believable.
Cons of the idea:
• Will be near impossible to actually film as we are not allowed
to film outside of the college grounds. – Leading us to find an
other scene to film in that would still work with the idea.
• Will be very hard to make it look as if a earthquake is actually
happening due to the lack of CGI effects we can use whilst at
college.

Group Ideas:
My Advert Idea: The main character is sat watching a film when an emergency announcement comes on the screen saying an earthquake has hit. He realises he does not have enough Irn Bru to
see him through the earthquake, so he embarks on a mission to the supermarket to get some more. The Irn Bru is falling off the shelves and its revealed that other people have got the same idea
which would result in fight scene with Irn Bru spilt on the floor and them slipping and falling all over the place in an attempt to get the Irn Bru.
My Print Idea: The main character is walking out of the supermarket with Irn Bru in hand as the supermarket crashes down behind him.
My Game Idea: You have to catch the falling Irn Bru from the shelf but make sure you don’t catch any other soft drinks.
Abbie’s Advert Idea: A girl is sat in her bedroom trying to play acoustic guitar but playing really bad. She sees a bottle of Irn Bru on her desk and takes a sip as she is thirsty. But because the Irn
Bru is so good her guitar turns from an acoustic into an electric guitar and she turn from ‘girl next door’ into a ‘rockstar’/ To make it more dramatic stuff is falling off of tables and glass is
smashing. In the end the only thing left standing is the Irn Bru on the desk
Abbie’s Print Idea: A girl in her bedroom looking like a rockstar with Irn Bru at the front with the slogan ‘Irn Bru makes your dreams come true”
Abbie’s Game Idea: Throwing Irn Bru out at a crowd to boost their energy.
My Ideas:
Abbie’s Ideas:
We have decided to go with Abbie's Idea because it would be much easier to create with what supplies and technology we’ve got at hand. However we are changing a
few things to make it better and easier to film within college grounds.

Our Video Advert Idea:
We have changed the location from a bedroom to a music classroom as it will be easier to recreate within college grounds. This is the only major change from the original idea. As the location
has changed we have decided to change the objects falling over. We are mainly going to be using music stands.
Other than that we have decided that the guitar will change from acoustic to electric this will further improve the idea of her changing from ‘girl next door’ to ‘full rocker chick’.
We are going to be using Abbie’s friend Grace who is doing Drama and is happy to act within our advert. This works really well for our group as there is only two of us and we need to focus on the
filming.
Our advert will begin with a fade in, long shot of Grace, (Our actress), playing acoustic guitar in her bedroom. She is trying to play a ‘rock’ song and failing .
Then there will be a close up shot of her playing the chords wrong and getting very angry and upset. She then stands up to put her guitar away and walk out of the classroom until she sees a
bottle of Irn Bru on the table, this bottle is going to have a drink me label on as a reference to Alice in Wonderland and also to make it more obvious to the viewers that this drink has a significant
role in the advert.
This shot will be hand held and filmed from behind her shoulder.
The majority of out shots will be filmed on a tripod as this will insure that the shot is steady and remains in focus.
Our next shot will be a close up of her drinking from the label. We are then going to do a quick zoom in to her eyes getting wider as she swallows the Irn Bru. This is going to be an extreme close
up shot with a funny sound effect in the background.
Next shot will be a quick zoom out of her performing like a rockstar in the classroom. She has changed outfit, hair and makeup and will be playing the song really well. In the background, we will
overlay the ’rock’ song to catch and keep the viewers attention. Because it is a long shot, you will see objects falling off the table and glass smashing until the Irn Bru bottle is the only thing left
standing. This shot will be the longest shot.
Then finally, the ad will end, with a close up shot on the table of Grace slamming down the drink with the slogan appearing; “Irn Bru makes your dreams come true”. The ‘rock’ song will be
playing in the background.
In order to create this advert, we need to borrow a camera and tripod as well as using a music classroom.
We need to find a time when no one will be using the room or rooms nearby so that there are no noise distractions.
We have already planned our shots by creating a storyboard of the advert and analysing each shot so that it flows, is funny and makes sense to the viewer.
We also created a table of what mine and Abbie’s role is when creating the advert as well as choosing what props we need to bring in from home or buy such as a bottle of Irn Bru.
We predict that filming should take 5 hours maximum to film which means we have planned enough time to edit the advert to make it look the best we can.
In advance, we have analyzed what we will do if something goes wrong such as a full memory card or an ill member.
More details:

Planning Docs (TV Advert): We have created a storyboard to further explain and illustrate our advert ideas. This will also
help us when it comes to filming as we will know what to film and in what order.
Shot 1: A fade into a long shot of Grace
being sad because she cant play the
song on the acoustic guitar. Discretely,
there is an Irn Bru bottle on the table
behind her. Held on a tripod.
Shot 2: Close up of her playing the guitar
wrong and she gets angry, held on tripod.
Shot 3: Camera hand held behind her
with an over the shoulder shot as she
puts away the guitar and is about to
leave until she sees a bottle on the
table. Medium shot
Shot 4: Close up of her picking up the Irn
Bru and drinking it. Hand held camera
movement
Storyboard

In the background of both of these shots, there will be the rock song
playing to grab people’s attention and make the advert make more
sense as well as the advert becoming more understandable
Shot 7: Objects falling over and things
smashing but the Irn Bru is the only thing
left standing. Long Shot. Camera held on
tripod.
Shot 8: Close up of the Irn Bru bottle
slamming down on the table with the
slogan “Irn Bru makes your dreams come
true!” Camera on tripod.
Shot 5: Close up of her face and eyes
widening as she swallows the Irn Bru.
Camera on tripod
Shot 6: Long shot of her playing the electric
guitar like a rock star! Camera held on tripod.
Changed outfit, makeup and hair to look like
a rock star.
Planning Docs (TV Advert): We have created a storyboard to further explain and illustrate our advert ideas. This will also
help us when it comes to filming as we will know what to film and in what order.
Storyboard

Planning for filming - Schedule
Day What we’re doing
Thursday (12th) Shot 1 – Shot 6
Tuesday (17th) Shot 7 – Shot 8 + Retouches
Thursday (19th) Any shots we haven’t yet done or are
unhappy with.
We only have an hour and a half shot on each of these days due to the availability of our actress. We should be
able to get the shots done in the three hours we have, however just in case we have put aside another day for
retouches and extra shots.
On the other days we have reserved the time for editing, catching up on work and reviewing what we have already
done.

Plan for Filming – Shot list
Thursday – Shot1 – Shot6
Shot 1 – A fade into a long wide shot of Grace trying and failing to play the acoustic guitar. In the background discreetly there is
a bottle of Irn Bru. - Tripod
Shot 2 – A close up of her hands playing the guitar, a chord played is obviously wrong. The camera pans up to her face – She’s
angry. - Tripod
Shot 3 – A camera hand held shot over Graces shoulder as she puts her guitar away upset, she’s about to leave when she sees
the Irn Bru. – Hand Held
Shot 4 – A medium shot showing Grace seeing the Irn Bru on the table - Tripod
Shot 5 – A close up and pan of her picking up the Irn Bru and drinking it. - Tripod
Shot 6 – A close up and zoom shot of her drinking the Irn Bru, eyes widen. - Tripod
Tuesday – Shot7 – Shot8 and retouches
Shot 7 – Quick zoom out from her drinking the Irn Bru. She’s changed outfits into more ‘rocker clothes’. - Tripod
Shot 8 – Long shot - Objects are falling over as she begins to play, but Irn Bru is the only thing left standing. - Tripod
Shot 9 – Close up of the Irn Bru slamming down on the table – Slogan as well - Tripod
Retouches – After reviewing what we have previously filmed on the Thursday we can see what needs to be changed and then
film it again.

Planning Docs (TV Advert):
Call Sheet:
We have created a Call Sheet
so we know when and where
people are meant to be. This
is going to be really helpful
when filming as it will help us
to stay organised and stress
free.

Names Responsibilities
Grace She has to act in our advert and bring a change of clothes
Sumiah My role is sharing filming and directing with Abbie. I also need to bring in
makeup and and hair tools as well as a tripod. Doing Grace’s hair and
makeup
Abbie Sharing filming and directing. Buying Irn Bru and bringing in props such as
magazines etc.
Group Info:
Using a music room could potentially be dangerous because there are lots of heavy instruments that we do no know
how to use and could fall on us. To avoid this, we will not touch or go near unfamiliar objects. Whilst filming, we will
be throwing things of tables which could be a health hazard. We will not throw heavy or sharp objects that may
harm us. Also, we will not throw things too far. Because we are using electrical equipment, we will have to be
responsible and safe to avoid any potential harm to us or those around us.
Health and safety planning:

Mood Board
As a group we have decided to create a mood board, this is going to be made up of different images that relate to our idea for the advert. We have included images for the location,
the main characters look before and after and other relevant images.
Our main
character is
going to have
a very natural,
innocent
look. With
curly hair,
natural
makeup and
casual
clothes. We
chose these
images as
they visually
represent
what we want
our character
to look like.
These are examples of the room we are going to be
filming in. We’ve chosen to film in a practice music
room. This is because that is a very believable setting
for our character to be in.
These are examples of falling objects. We’re going to include these in our advert
because they are going to add the dramatic feel we want our advert to have.
These are all examples of the type of ‘rocker
chick’ we want our character to turn into.

We looked at these colours, however it is too similar to the
Coca Cola iconic colours.
Our advert is going to have the pale orange and blue colour scheme
because it is iconic to Irn Bru. We decided to not make it as bright and
neon so that it is more appealing.
We looked at yellow and purple because they are 2 bright colours that standout,
however we want to avoid the bright colours to make it more appealing.
Planning Aesthetics - Colour
After looking at all of these options I have decided to stick to the iconic vivid Irn Bru colours. I feel like people associate those colours
with the brand so taking them away would leave Irn Bru without anything to set it apart

Overall I like this font as it is very eye catching and engaging with the
viewer, however it looks quite threatening when the message is
supposed to be a positive one
Overall when making this I couldn't make out what the blocks were
saying as they didn't seem to make a letter, however when looking at
it from further away or when its smaller I can clearly see what it says.
Due to it not being that clear in some circumstances I would be
hesitant in using it as the slogan for my ads.
Overall I like this font as it is very clear with the viewer as to what it
says. It also goes with the logo the best out of all three. The only bad
thing about this font is that it could be viewed as quite childish.
Which font I'm going to choose for my
adverts:
I have decided to go with
Bad Blocks as this is the
one that I thinks works
the best with the logo and
also in capturing a viewers
attention. I also like how
the colours turned out in
this font they seem
brighter and more
engaging compared to
how the other fonts
worked with the same
colours.

Contingency Planning
What Could Go Wrong What We Will Do If Something Does Go
Wrong
We don’t have any Irn Bru There is a shop 5 minutes away which
sells Irn Bru, so we can go there if need
be.
College don’t have an electric or acoustic
guitar available to use
We can use Graces guitar
The camera runs out of space We will carry spare SD cards with us so
we can easily swap the cards out. This is
useful to have as it wont interrupt with
filming.
A member of the crew is ill We will postpone filming to another day
as there is only two of us. However if
Grace is ill we can film other parts of the
advert that she isn’t in.
A member forgets the props they were
supposed to bring in
We can borrow college facilities to
replace what they were supposed to
bring in.

Planning Docs (Advergame): This is my first advergame design, I created this so other people will have an idea
what I'm talking about when I explain it to them.

Planning Docs (Advergame): More details
For the sound track that will play in the background, I have chosen Living on a Prayer. This is because I wanted it
to relate to my Video Advert and that was the song we used in the advert. However I will have to use a 8/16 BIT
version of the song for the game, this version can be easily downloaded off of YouTube.
I wont be using any dialogue in this advergame as there is no need for any I would prefer to have sound
effects instead.
For sound effects I am going to be using clips off of YouTube. I will be doing this because they're easy to find and there is a
massive variety of sounds to choose from leaving my advert with a lot of different sounds leading to a more fun and
interesting game.

Photoshop Experiments 1:
To get more experienced with Photoshop so we knew what we were doing more when it came to actually creating our
real advert, we began some experiments on Photoshop. These experiments were very useful as we didn’t have the
pressure of trying to create something that could directly direct to Irn Bru. We were just able to create what we
wanted and learn new techniques.
For this editing process we were focused on simple airbrushing skills and simply making
a photo look better. We played around with curves and levels as well as the colour
balance until we were satisfied with what we created.
(Left – Before , Right – After)
For this edit I used a simple black and white picture of a model, I duplicated this picture
then added a blue outer glow to one of them. I lowered the opacity of the original one on
top so you could see the blue coming through. This gave the face a ghostly and glowing
look. I then edited in pain splatters and tea stains across her face neck and hair. I also
added in extra details in yellow, orange and red, this then gave the impression that her hair
is on fire. I am really happy with how this turned out, as it looks very ‘out of this world’
and very different to the basic picture it originally was, which is exactly what I wanted.

This is a really cool edit as it looks very futuristic and robotic and in that sense
intimidating as this is what people are developing technology towards. I especially like
how this effect has really directed the attention towards the eyes, making them really
stand out.
This is a comic edit, it takes a lot of time to do as you have to
individually draw out each shape with the pen tool, create a
vector mask and then colour it in using as close a shade as you
can get. However the effect is very effective and looks exact if
done correctly.

For this experiment I used a close-up photo I took of a friend after I had done her makeup. I used this photo as it was a close up of her face with good lighting which would make it easy
to edit. I then edited the photo exactly the same as I did with the Margot Robbie photo. The result of this is on the right. For the edit on the left I inverted the colours, which created a
eerie effect. I really like both of these edits as they both use the same photo but are created extremely different final pieces.

After creating some pieces using different effects we started to make our real poster advert using some of the effects we had found. This task
wasn't as daunting as it was before we did our experiments, as I now felt more comfortable with the software and also had some idea of the
effects I liked the look of and wanted to use. This was very fun to make as we also had to take the picture that was going to make up the poster.
Planning Docs (Print Advert): Taking the pictures
Setting the scene:
To take this photo we knew we had to set the scene to really create the mood we wanted out poster to have. For this we 'trashed' the room we
were in. We toppled over chairs, tables, music stands, clothing and pieces of paper. This helped with the idea that the power of the Irn Bru
creating her dreams knocked over everything, leaving it as the one thing left standing. We ended up taking out the Irn Bru in the picture as
it wasn't standing out against the background enough so we decided to edit it in on Photoshop instead. I have included these photos of the
process of setting the scene and finding the right angle and place for the camera to take the pictures from. This was a very important part of
taking the picture as we need the scene to look realistic and we also need the pictures to be of good quality.

After setting the scene we decided to take a few test shots to make sure we had found the
right angle and also to see how the lighting worked with what we wanted. For the actual
picture we had decided we wanted her on her knees playing the guitar and flicking her hair
behind her.
Test Shots:
These pictures were taken with the lights on and no flash. We didn't like
the look that this gave, so we decided to try a few different things.
We next decided to try with the lights off and the flash on. We much preferred this light setting but
found it hard to capture the exact moment that's she flicked her hair. To solve this we decided to put
the camera on continuous shooting, this means that it would shoot 10 pictures straight after
each other. This would make it a lot easier to capture the picture that we wanted.

The best pictures:
These three pictures were the ones
I was most happy with, this is due
to the hair flick and the fact that
you can clearly see the scene set
behind her which is effective.

Planning Docs (Print Advert): This is my first print advert digital layout idea. I created this so I am able to have some sort of
idea as to how the real thing will look.
I wanted to create this so viewers could directly see her
‘dream’ coming true. So I found a picture of a girl who’s really
enjoying playing her guitar to show the passion and enjoyment
that has come from playing her guitar. I also added disco lights
and a disco ball to really empathize that she’s performing and
her dream is coming true. To make this seem realistic I also
kept her in her setting of a music practice room. This makes
this ‘dream coming true’ phrase to seem more realistic as they
can see that it could happen to them.

Planning Docs
(Print Advert):
This is the photo I have
chosen to use for the Print
Adverts. I chose this photo
out of all of the others we
took because her hair
makes it look like she was
really rocking out and
having a fun time
pretending to be a ’rock
star’. The lighting has also
made it possible to see her
face, which is great
because she has a wide
open smile which further
adds to the idea of her
really enjoying being a
‘rock star’, due to the
confidence and talent that
the Irn Bru has given her.

Print Advert 1:
This is my first serious advert
design using my own photography
and editing. For the layout style I
decided to go with the basic poster
advert that is associated with Irn
Bru. To do this I used a single
figure in black and white with a
white border placed on an orange
background, with blue text in a
sketchy font. I decided to do this
simple layout first, as now I feel
like I can fully spread and out and
get as creative as I want to create
some really interesting adverts
which would have no association
with previous Irn Bru poster
adverts.

Print Advert 2:
For this advert I drew
around every individual
object in the picture
and coloured it in with
the closest colour I
could find.
This took a lot of time
and patience as you
have to make it look
realistic. However I
found this process quite
fun as you could see the
picture coming to ‘life’
as you were editing. I
think the overall effect
of this process is very
impressive as it catches
your attention and the
you come to realise that
it is drawn and not a
real picture.

Print Advert 2:
I created two versions of this as I couldn't decide how to have the text and the picture of the Irn Bru bottle. For this advert
I wanted the main attention to go to the slogan and the picture of the Irn Bru, as that is what I'm advertising. In the
background I created an effect where it looks like her hair flip is continuing on, this is subtly eye-catching, which is exactly
what I wanted as to not distract from the slogan and picture.

Finished Stuff:
Finished pieces to be displayed on your blog.

Irn Bru Pro Forma

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