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1. UNIT 3: THE CREATIVE
MEDIA SECTOR
By
Liam Geary

2.  The film industry is a massive area in the media sector. When
we talk about the film industry, we're referring to its six
dif ferent component parts: Development, Production,
Facilities, Distribution, Exhibition and Export.
 There are over 400 independent film companies in the UK
alone and only a fifth of these companyies make it to the big
screen!
 There are many job roles to the film industry and they all play
a big role in the making of a film.

3. JOB ROLES IN FILM

Director – The Director is the top role in film. They control how everything works.

Production – The production Team control all the recourses to make and the film.
 Accounting - Accountants manage the money and ensure the production comes in on budget and everyone gets paid .
 Production office – The production office is in charge of budget, Targets, and the schedule .
 A d s – T h e r e a r e t h r e e r o l e s i n a d v e r t i s e m e n t . T h e a d v e r t i s e m e n t i s a h i g h l y n e e d e d r o l e a s i t t e l l s t h e wo r l d a b o u t t h e f i l m .
 L o c a t i o n s – T h e l o c a t i o n t e a m s c o u t f o r a r e a s t o f i l m . T h e r e i s a l o c a t i o n m a n a g e r wh i c h o v e r l o o k s t h e t e a m .
 Additional production credits – This is the team that control, Computer management and the unit publicist (The Journalist)

Camera & Lighting – Camera and lighting are one of the most valued teams on the set. They film, and setup lighting for the film.
 C a m e r a – T h e m a i n c a m e r a c r e w a r e i n c h a r g e o f c a t c h i n g e v e r y m o m e n t o f t h e a c t i n g a n d k e e p i t i n f o c u s . M a k i n g s u r e s h o t t y p e s wo r k e t c .
 Electrical – The electrical sector of camera and lighting crew setup all the cables and cameras ready for filming the scenes. Safety check s
are done too.
 Grip - Grips are trained Lighting and Rigging Technicians. Their main responsibility is to setup non-electrical components up ready for the
shots.

Art Department – W ithin the overall Art Department is a sub -department, also called the Art Department -- which can be confusing.
This consists of the people who design the sets and create the graphic art .
 S e t s - T h e S e t c r e w d o e s t h e d e c o r a t i n g o f a f i l m s e t , w h i c h i n c l u de s t h e f ur n i s h i n g s a n d a l l t h e o t h e r o bj e c t s t h a t w i l l be s e e n i n t h e
film
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A r t - W i t h i n t h e o v e r a l l A r t D e p a r t m e n t i s a s ub - d e pa r t m e n t , a l s o c a l l e d t h e A r t D e pa r t m e n t . T h i s c o n s i s t s o f t h e pe o pl e w h o de s i g n

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C o n s t r u c t i o n – T h e c o n s t r u c t i o n t e a m i s i n c h a r g e o f o r d e r i n g m a t e r i a l s i f n e e d e d a n d b u i l d i n g . A n d wi t h i n c o n s t r u c t i o n i s a c a r p e n t e r !
P r o p e r t y – T h e p r o p e r t y c r e w a r e wh o m a k e s a l l t h e p r o p s l i k e , g u n s , f o o d i t e m s a n d m o r e !
the sets and create the graphic art.

Costume Department - The Costume department is responsible for all the clothing and costumes worn by all the actors that

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Hair and make-up – This team is in charge of looks! Some Actors or Actresses have personal Makeup Artists or Hair Stylists.
Special Effects -This department oversees the mechanical effects —also called practical or physical effects—that create
appear on screen.

optical illusions during live-action shooting.
Stunts - Where the film requires a stunt, and involves the use of stunt performers, the Stunt Coordinator will arrange the
casting and performance of the stunt.

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Production Sound –The production of sound team mix and records all the sound needed for the film.
Post-production - Post-production Supervisors are responsible for the post -production process, during which they maintain
clarity of information and good channels of communication between the Producer, Editor, Supervising Sound Editor, the
Facilities Companies (such as film labs, CGI studios and Negative Cutters) and the Production Accountant.
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Editorial – They edit the film, Colorize the film and negative cut the product.
V i s u a l E f f e c t s - V i s ua l e f f e c t s c o m m o n l y r e f e r s t o po s t - pr o d uc t i o n a l t e r a t i o n s o f t h e f i l m ' s i m a g e s . T h e o n s e t V F X c r e w w o r k s t o

Sound/Music - The sound team make the music for the film.
p r e p a r e s h o t s a n d p l a t e s f o r f ut ur e V i s ua l E f f e c t s .

4. COMPANIES IN FILM
 There are hundreds of companies in the film industry One of
the largest in children's film is Disney. Lionsgate is one of the
biggest film publishers in 2012. They have only just come
onto the radar these few years!
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Top 5 in 2013:
DreamWorks Studios
Lionsgate
20 th Century Fox
Walt Disney
Warner Bros Studios

5. AGE RATING IN FILM
 The age rating system is run by an independent company
called The British Board of Film Classification. They do not
work with the government.
 The British Board of Film Censors was set up in 1912 by the
film industry as an independent body.
 They control what age rating the film has from U up to 18+
and these are set based on what language is in the film and
what happens in each scene.
 They are slightly dif ferent icons too the Game age rating
system.

6. LIONSGATE RESEARCH:
 Lionsgate is one of the most successful independent FILM and
T V company's 2012-Present. Leadership of this company is by
two men: Chief Executive Jon Feltheimer and Vice Chairman
Michael Burns since 2000.
 Founder of Lionsgate is Frank Guistra He was born in 1957.
 They started out small with just a small studios in the north of
America and quickly expanded thanks to the business and
media skills. The companies revenue has increased more than
15 times over the 13 year period. Lionsgate is approximately
worth 4-5 Billion Dollars last counted at the start of 2013.
 Lionsgate have made and published many films over the past
years like, The Expendables and The Hunger Games. All
winning awards!

7. LIONSGATE AWARDS
 Lionsgate has won over 40 awards and over 5 Oscars! One of
the biggest award winning films they have made is MUD.
 Mud is a 2012 American coming-of-age drama film written
and directed by Jef f Nichols. The film stars Matthew
McConaughey, Tye Sheridan, Sam Shepard, and Reese
Witherspoon.
 List of awards won for MUD:
Best Picture
Produced by
Sarah Green
Aaron Ryder
Lisa Maria Falcone
Best Director
Jeff Nichols
Best Screenplay
Jeff Nichols
Best Actor
Tye Sheridan
Best Original Score
David Wingo
Best Supporting Actor
Matthew McConaughey
Best Supporting Actress
Reese Witherspoon
Best Cinematography
Adam Stone
Best Film Editing
Julie Monroe
Best Production Design
Production Designer
Richard A. Wright
Set Decorator
Beauchamp Fontaine

8. STEVEN SPIELBERG
 Steven Spielberg is one of the greatest film directors since he
was born.
 Steven was born in 1946 an is American. He has been known
for his films: Jurassic park series, JAWS and many other
legendary films produced.
 One of his most favourite films was E.T! E.T was a film about a
small alien who comes down too earth and makes friends with
a young American group of friends.

9.  With out the T V industry thousands of people would be bored!
There are hundreds of channels and quite a few T V/Cable
company's in the UK.
 It is still one of the most popular forms of entertainment and
information, with the average British viewer still watching
twenty hours or more per week. But the rapid growth of the
internet and interactive media is competing strongly for
audiences and revenues.

10. HOW TV STARTED
 The histor y of television needed the work of numerous engineers
and inventor s in several countries over many decades.
 The first British television broadcast was made by Baird Television's
electromechanical system over the BBC radio transmitter in
September 1929. Baird provided a limited amount of programming
five days a week by 1930. During this time, Southampton earned
the distinction of broadcasting the fir st ever live television
inter view, which featured Peggy O'Neil, an actress and singer
from Buf falo, New York . On August 22, 1932, BBC launched its own
regular ser vice using Baird's 30 line electromechanical system,
continuing until September 11 , 1935. On November 2, 1936 the
BBC began broadcasting a dual -system ser vice, alternating between
Marconi-EMI's 405-line standard and Baird's improved 240-line
standard, from Alexandra Palace in London, making the BBC
Television Ser vice (now BBC One) the world's fir st regular high definition television ser vice.

11. COMPANYS IN TV
 T V Company's are always battling trying to get more watchers
than each other and sometimes they are friendly and selling
shows to each other. There are 5 main channels (Mainstream)
and then the 200 odd other channels (Comedy, Sport etc..)
 Before The digital switch over happened everyone had the
original 4-5 channels using cable without a T V Box from a
company. Now since this switch everyone has to have Freeview
or an independent box manufacturer

12. KEY JOBS IN TV
 DIRECTOR - A television director is usually responsible for directing the actors and other
filmed aspects of a television production. The role dif fers from that of a film director because
t h e m a j o r c r e a t i v e c o n t r o l u s u a l l y b e l o n g s t o t h e p r o d u c e r.
 W R I T E R - T h e W r i t e r c r e a t e s a n d m o u l d s a n o r i g i n a l s t o r y, o r a d a p t s o t h e r w r i t t e n , t o l d , o r
acted stories for production of television show.
 STORY EDITOR - Stor y editor is a job title in motion picture filmmaking and television
p r o d u c t i o n , a l s o s o m e t i m e s c a l l e d s u p e r v i s i n g p r o d u c e r.
 CAMERA CREW – The camera crew capture the scenes for editing then of f to the screen. There
a r e 3 k e y j o b s : B o o m O p e r a t o r, G r i p p e r a n d T h e m a i n C a m e r a m a n
 F L O O R M A N A G E R - T h e f l o o r m a n a g e r r e p r e s e n t s t h e d i r e c t o r o n t h e s t u d i o f l o o r, a n d g i v e s
instructions and direction to crew, cast, and guests.
 EDITOR - The editor works in tandem with the director to edit raw footage into a finished work .
 L O C AT I O N M A N A G E R - T h e l o c a t i o n m a n a g e r f i n d s a n d m a n a g e s f i l m l o c a t i o n s . M o s t p i c t u r e s
a r e s h o t i n t h e c o n t r o l l a b l e e n v i r o n m e n t o f a s t u d i o s o u n d s t a g e b u t o c c a s i o n a l l y, o u t d o o r
sequences call for filming on location.
 COSTUME DESIGNER - The costume designer makes all the clothing and costumes worn by all
the Actors on screen, as well as designing, planning, and organizing the construction of the
garments down to the fabric, colours, and sizes.
 CASTING DIRECTOR - The casting director casts actors, and so is usually one of the first crew
members on the project.
 MAKE-UP ARTIST - A professional make-up ar tist is usually a cosmetology beautician, and
applies makeup to anyone who appears on screen.
 S TA G E M A N A G E R - S t a g e m a n a g e r s o r g a n i z e a n d c o o r d i n a t e t h e a t r i c a l p r o d u c t i o n s .
 PUBLICIST - A publicist, or advertiser has the task of raising public awareness of a production,
and ultimately increase viewers and sales of it and its merchandise.
 RESEARCHER - Researchers research the project ahead of shooting time to increase truth,
factual content, creative content, original ideas, background information, and sometimes
performs minor searches such as flight details, location conditions, accommodation details,
etc.

13. TV LICENSING
 T V Licensing’ is a trade mark of the BBC and is used under
licence by companies contracted by the BBC to administer the
collection of television licence fees and enforcement of the
television licensing system.
 The BBC assumed responsibility for the administration and
enforcement of the television licensing system from the Home
Of fice in 1991 . The head of T V licensing is Pipa Doubtfire.
 The licence fee is imposed by law (the Communications Act
2003 by Parliament. The licence fee amount is approved by
Parliament in regulations made pursuant to that Act. The
Department for Culture, Media and Sport is the responsible
government agency for broadcasting in the UK.

14. THE BBC
 The BBC (British broadcasting company) was founded in 1922
on the 18 th October. It was founded by John Reith and George
Villiers.
 The BBC have a revenue of a rounded 5 Billion pounds. And is
owned by The Crown (Commonwealth).
 The bbc was the first T V station in the UK and the first LIVE T V
show was broadcasted from London. Thousands tuned in to
listen at the first step towards nowadays technology!
 The company has over five thousand employees
 The BBC is also in charge if T V licensing and charges to that.

15. HOW MUCH THE BBC DOES
 The bbc control a large sector of the UK. Mostly T V and Radio.
 They are the largest weather and news provider and cover all
sports around the Uk and native country's.
 The BBC have over 10 radio stations and they all are for
dif ferent age groups and topics.
Radio 1: Radio 1 is one of the biggest radio stations on FM.
Radio 2: Middle age aimed radio with news updates more often
Radio 3: Aimed at more classical and jazz music.
Radio 4: Detailed discussions. Not much music involved.
Radio 5 Live: News, sports and politics
6 MUSIC: a friendly chat station with a mixed genre of music

16. BRUCE FORSY TH
 Sir Bruce Forsyth was a T V presenter born in 1928. He has
been to co-presenter on Strictly come dancing since 2004 –
present
 Forsyth is known for his catchphrase, "Nice to see you, to see
you nice".
 In 2012 he was nominated for the Guinness World records for
the longest British T V presenter.

17.  The radio sector is a small area in media. There are many
large stations out there and smaller ones as well.
 It is popular in cars as most cars come with a radio/music
player with an antenna which will pick up radio stations in its
area.
 Radio was very popular in the 20 th Century but nowadays
there are thousands of CDs and many cars now have T Vs!

18. HISTORY OF RADIO
 During the 1860s, Scottish physicist, James Clerk Maxwell
predicted the existence of radio waves and in 1886, German
physicist, Heinrich Rudolph Hertz demonstrated that rapid
variations of electric current could be projected into space in
the form of radio waves similar to those of light and heat.
 In 1866, Mahlon Loomis, an American dentist, successfully
demonstrated wireless telegraphy. Loomis was able to make a
meter connected to one kite cause another one to move,
marking the first known instance of wireless aerial
communication.

19. COMPANY'S IN RADIO
 There are massive company's like The BBC and SKY who rule
the air waves with their mass selection of stations. The
smaller company's are usually related to just the town/city
where they are based like Heart and Jack FM.
 Take BBC: they have over 10 stations and they are all based
on the whole of the Britain.

20. JOB ROLES IN RADIO:
 Radio Presenter – Radio Presenter s are the voice of a station or
programme, whether they work in speech -based or music Radio.
 Radio Producer – Radio Producer s work in both speech -based and music
Radio. They are in charge of the output result.
 Repor ter – The radio repor ter focus’s on finding information and typing out
ar ticles.
 Presenter – Radio Presenter s are the voice of a station or programme,
whether they work in speech -based or music Radio .
 Manager – the focus of the Station Manager's role is sales: maximising
revenue for the station, and managing its budget and resources.
 Programme Controller - Programme Controller s or Programme Director s are
responsible for leading programme teams on Commercial Radio stations.
 Journalist – They are in -charge of gathering news, spor t or weather repor ts.
 News editor - The Radio News Editor's role is to over see and direct the work
of a news team supplying news content for one or more dif ferent outlets,
from single local radio stations to international news ser vices.

21. INFO ON HEART 'FM
 Heart FM was first setup in 1994 and they first broadcasted in
the West Midlands on the 6 September on the same year. They
have branched out around the UK now mainly around the
London area.
 On 21 June 2010, Global Radio announced plans to
restructure the Heart Network. By the end of the restructuring
process, the number of stations had been reduced from 33 to
18.
 Heart stations are owned and operated by Global Radio with
one station, Heart Hertfordshire, owned independently as a
franchise.

22. PIRATE RADIO
 Pirate radio is illegal or unregulated radio transmission for
entertainment or political purposes. While pirate just refers to
the illegal nature of the broadcasts, there have also been
notable pirate of fshore radio transmissions.
 The first pirate radio was found in the 1980’s in America and
was shutdown by the US NAVY!
 There are legal pirate radio stations though! They are
basically free radios with no profit or payment.

23. NICK GRIMSHAW
 Nick Grimshaw is a British T V and radio presenter. He was
born in 1984. He is well known for his various hosting on
Radio 1 and 1Xtra, From 2012 he was the breakfast presenter
for Radio 1 .
 He joined the BBC Radio 1 team in 2007 on the BBCs Youth
strand switch.

24.  The print sector plays a massive role in our everyday life.
Without printers and services we would not have, Newspapers,
Hand held Documents, Magazines, posters and more!
 The print industry employees millions of people around the
world and it is usually a fun job.

25. ABOUT PRINT
 It’s almost impossible to imagine a world without print. It’s all
around us and plays a vital role in our daily lives.
 The UK is the fifth largest producer of printed products in the
world. Last year was a 14.3 Billion profit turn over and over
11 ,000 companies are involved with the print sector in the UK
alone.
 The largest print sector country is the USA followed closely by
Japan and China.
 While print is a major part of the modern, digitally -based
communications landscape , it is one of a number of channels in
a multi-media world.
 Today more and more printing companies are delivering
integrated marketing solutions to their clients that add value to
their business by expertly combining print and electronic media
to leverage up the impact of both.

26. JOB ROLES IN PRINT
 Print production planner - A print production planner controls,
organises and monitors the flow of printed materials in a printing
company.
 Writer - Writer s are involved in the creation and development of
works of fiction and non -fiction.
 Lexicographer - Lexicographer s write, compile and edit dictionaries
for both print and online publication.
 Publishing rights manager - A rights manager develops and
oversees publishing rights for books and related products in order
to ensure that a publishing company makes a maximum profit.
 Press sub-editor - Press sub-editor s, or subs, check the written text
of newspapers, magazines or websites before it is published .
 Broadcast journalist -Broadcast journalists research, investigate
and present news and current af fairs for television, radio and the
internet.

27. COMPANY'S IN PRINT
 There are thousands of print company's in Britain some small
and some big in fame. Some of the larger one are: Indigo
Press, Digital Print and the Hampshire press who supplies
printing for local magazine company's and newspapers.

28. HAMPSHIRE PRESS
 Hampshire press are one of the largest print
company's in the south and offer many services.
They print all the local newspapers near
Southampton and anyone can go there and get
things printed whether its artwork or just
photocopying.#
 They were first setup in 2009 and have quickly grown
into a popular choice. They have a yearly income of
423K and increasing. They ship global as well!

29. PRINT GOVERNING BODY
 The BPIF is the principal business support organisation
representing the UK print, printed packaging and graphic
communication industry and is one of the country's leading
trade associations. We are a not -for-profit-distribution
organisation.

30. CARL BERNSTEIN
 Carl Bernstein was a well known journalist back in the 1960’s.
He started his carrier for The Washington Star as a copyboy,
He quickly moved up the ranks at the Washington star!
 Later in his life he was put in the role of reporting the
Watergate scandal. This was a massive scandal which
happened in the 1970s. It was a political scandal. People
stealing information, Hacking and fights. This event made
news around the world.

31.  The collection of service organizations that provide shopping,
news, weather, sports, e -mail, etc. The online industry is made
up of many dif ferent sections. Marketing, Business,
Entertainment and Advertising. The online industry is an ever
growing place and gets 100x bigger every day!

32. JOBS IN THE ONLINE INDUSTRY
 Web designer – The web designers are the brains behind every
website you visit.
 Website Writer – The website writer writes up all the content
which will be published on the website.
 SITE Director – Large websites like YouTube have directors
who are in charge of the whole website and what happens
(The King!)
 Designer – the designer is in charge of images and image
manipulation.
 Publisher – The publisher is in charge of publishing all the
content onto a website.

33. COMPANY'S IN THE ONLINE WORLD
 Their and millions of company's on the internet. There are
many subjects which company's come into like, News,
Entertainment and Business.

34. ONLINE WORLD GOVERNING BODY
The web is something no one controls fully.
Many websites have their own policing but
Ofcom and The British print do govern the web
to a majority. Ofcom are mainly a licensing,
So they control the Copyright and legal
licensing sides to the web like online TV etc…

35. YOUTUBE
 YouTube is a multi -million pound website run by the web lords Google.
YouTube has been around since 2005 when it was founded by Steve Chen
from Japan. Google did not buy it of then until late 2006 into 2007.
Independent (2005–2006 )
Google (2006–present)
 The CEO of YouTube is Salar Kananga. He decided to integrate Google with
google+ the social network .
 YouTube allows people around the world to upload and share videos they
have created, Whether its Gaming, Fun, Logs, Music and even slideshows
its all excepted. It is moderated heavily with Ofcom and the USA
Government which has legal Terms in place. Copyright come at a heavy
price on YouTube.
 The fir st YouTube video was entitled Me at the zoo , and shows co -founder
Jawed Karim at the San Diego the zoo. video was uploaded on April 23,
2005, and can still be viewed on the site! 

36. LARRY PAGE
 Larry Page is an American computer scientist and
entrepreneur, Born in 1973.
 He is the CEO (Co-Founder) of Google.
 His personal wealth is around 20.3 billion dollars. Ranked
13 th the richest people in America! In 1998 Brin and page
founded Google Inc. He also has recently invested in Tesla
motors over Renewable energy!