Irn bru pro forma

Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
(1)
(2)

Cinema admissions 157.5 million
Box office revenue £1.1 billion
•Number of releases in the UK
Total UK films
•Studio-backed films
•UK independent films
712
154
12
142
•UK market share of UK films
UK market share of US studio-backed UK films
•UK market share of independent UK films
26%
10%
16%
•International share of UK films
International market share of US studio-
backed UK films
•International market share of independent
UK films
13%
9.7%
3.2%
Top film at the UK box office
The Hobbit: The Battle of the Five Armies -
£41.2 million
Top UK film in the UK Paddington - £36.9 million
Top independent UK film in the UK Paddington - £36.9 million
UK box office overview(3)
49 Interesting Facts about the UK Film
Industry
Independent films made up 9% of total
box office.
Sequels and franchises accounted for 13
out of the top 20 films
Only 22% of films with budgets under
£500,000
Between 2008-10 there was a 49% rise in
films made on a budget of under
£500,000.
47% of people working in film and video
industry are freelance.
(4)

Required Education
Bachelor's degree in film, cinema or a
related field
Other Requirements
Work experience in the film industry;
management, leadership and
communication skills; creativity
Projected Job Growth (2014-2024)* 9% for producers and directors
Mean Salary (2015)*
$105,550 annually for producers and
directors in motion picture and video
industries
(5)
http://www.bfi.org.uk/education-research/film-
industry-statistics-research

(6)
According to a new
report by the Center
for the Study of
Women in Television
and Film at San Diego
State University,
women made up only
9% of directors among
the top 250 domestic
grossing films; they
comprised just 12% of
directors among the
top 500.
(7)2015 Females represented just
30.2% of all speaking characters
(30,835) across the 100 top films of
2007-2014 (the year 2011 excluded).
2008
Women Behind the Scenes
Only 6 of the top 50 grossing films (12
of the top 100 films) starred or were
focused on women.
Women comprised 9% of all directors
(8)
The statistic presents distribution of winners
from the best acting categories at the Academy
Awards from 1928 to 2015, by ethnicity. It was
found 98.9 percent of all "Best Actress" winners
have been white, the one percent of all winners
from other ethnicities is represented by Halle
Berry who won the "Best Actress" award in
2002.

•(9) In 2016, directors earned a median annual salary of
$70,950 or $34.11 per hour.*
•(10) Producers and directors 23,700 employed usa
•(11)

(12)
After getting a foothold in the industry, many future
directors work their way up to directing via other
positions. I asked my interviewees which jobs they held
in the film or television industry prior to becoming a film
director and received 57 different positions. The most
common were (in order)…
•17% – Editor
•15% – Producer
•15% – Camera department
•14% – 1st Assistant Director
•13% – Production Coordinator
•12% – Writer
•12% – Actor

(13)
The statistic shows the
number of movies
eligible for an Academy
Award in the United
States in 2016, by
category and director
gender. Of the 271
feature films eligible for
an Oscar in 2016, 30
were directed by a
female.

(14)HALF OF FILM SCHOOL GRADS ARE WOMEN -- SO WHY ARE ONLY 1.9%
DIRECTING BIG BUDGET FILMS?
(15) Since 1929— the year of the very first Academy Award ceremony—only one woman has ever
won the Academy Award for Best Director.
(16) of the top ten highst grossing films of this year only 2 were not remakes,reboots or sequals.
1.beauty and the beast (2)wonder woman (3)gaurdians of the galaxy 2 (4) spider-man:homecoming
(5)despicable me 3 (6)Logan (7)Fate of the furios (8)Dunkirk (9)The lego Batman movie (10)Get out

Info-graphic Bibliography:
Put your info-graphic bibliography here.
(1)anon. (2016). BFI Statistics 2015: UK independent films win audiences in a blockbuster box
office year . Available: http://www.bfi.org.uk/news-opinion/news-bfi/announcements/bfi-
statistics-2015-uk-independent-films-win-audiences. Last accessed 12/09/2017.
(2)anon. (2017). New BFI statistics show robust year for film in the UK in 2016 . Available:
http://www.bfi.org.uk/news-opinion/news-bfi/announcements/highest-grossing-films-uk-box-
office-2016. Last accessed 12/09/2017.
(3) anon. (2015). We’ve put together some key facts to help give you a picture of the UK Film
industry landscape. The figures are provided by the BFI’s Research and Statistic Unit who produce
a range of official statis. Available: http://www.weareukfilm.com/facts-and-stats. Last accessed
12/09/2017.
(4) anon. (2013). 49 Interesting Facts about the UK Film Industry. Available:
https://stephenfollows.com/49-interesting-facts-uk-film-industry/. Last accessed 12/09/2017.

Info-graphic Bibliography:
Put your info-graphic bibliography here.
(5) ANON. (2017). Career As a Film Director: Career Options and Job Duties. Available:
http://study.com/career_as_a_film_director.html. Last accessed 193/09/17.
(6) Elizabeth Kiefer. (2016). These Stats About Female Directors Are Seriously Infuriating. Available:
http://www.refinery29.com/2016/01/101045/female-director-statistics-hollywood-2015. Last
accessed 13/09/17.
(7) Melissa Silverstein. (2014). Statistics on the State of Women and Hollywood. Available:
http://www.indiewire.com/2014/02/statistics-240754/. Last accessed 13/09/17.
(8) Anon. (2015). Distribution of acting category winners at the Academy Awards from 1928 to
2015, by ethnicity. Available: https://www.statista.com/statistics/321257/ethnicity-distribution-
academy-award-acting-winners/. Last accessed 13/09/17.
(9) Dawn Rosenberg McKay. (2017). Do You Want to Become a Director?. Available:
https://www.thebalance.com/do-you-want-to-become-a-director-525586. Last accessed
13/09/17.

(10) STATISTIC BRAIN . (2016). Motion Picture Industry Statistics.
Available: http://www.statisticbrain.com/motion-picture-industry-
statistics/. Last accessed 13/09/17.
(11) Jonathan Handel . (2015). Feature Film Directors Overwhelmingly Are
White Men, Says DGA Report . Available:
http://www.hollywoodreporter.com/news/feature-film-directors-
overwhelmingly-are-847331. Last accessed 13/09/17.
(12) Anon. (2016). How to become a film director. Available:
https://stephenfollows.com/become-film-director/. Last accessed
13/09/17.
(13) Anon. (2017). Number of movies eligible for an Academy Award in
the United States in 2016, by category and director gender. Available:
https://www.statista.com/statistics/696440/oscar-eligible-film-director-
gender/. Last accessed 13/09/17.

Info-graphic:
Put your info-graphic design work here.
(14) SHAUNNA MURPHY. (2015). HALF OF FILM
SCHOOL GRADS ARE WOMEN -- SO WHY ARE
ONLY 1.9% DIRECTING BIG BUDGET
FILMS?.Available:
http://www.mtv.com/news/2159771/female-
directors-college/. Last accessed 16/09/17.
(15) Christopher McKittrick. (2017). Has a
Woman Ever Won an Oscar for Best
Director?. Available:
https://www.thoughtco.com/best-director-
oscar-for-a-woman-4109468. Last accessed
15/09/17
(16) Anon. (2017). Yearly box office. Available:
http://www.boxofficemojo.com/yearly/chart/?yr=2
017. Last accessed 16/09/2017.
(17) Anon. (2014). How Unoriginal Is Hollywood?
Very — and We've Got the Stats to Prove
It. Available:
https://www.yahoo.com/movies/how-unoriginal-
is-hollywood-very-and-weve-got-the-
101773800642.html. Last accessed 16/09/17.

Research:
Describe how you located, retrieved and stored information:
I used a variety of different websites for collecting my information, I found the BFI very useful for data on British
films. I tried to collect as many visual representations of data as possible as I find this coveys information in a far
more efficient way than written information. I also felt that the data was easier to convert to my ideas on my
infographic. I mostly copied the sources directly from the websites and the used Harvard referencing system, this
allowed me to credit the original creator and the owner of the information.
I used only secondary research for the Infographic as this is the only research available and is the more accurate
information as there can be a far wider sample group and is able to analyse the industry as a whole.

Client research:
Train advert irn-bru gives you confidence
https://youtu.be/Yh2yZf8F-60
https://youtu.be/-j55DNrDfU4
Library irn-bru is needed and helps you study
https://youtu.be/WN6E8euEnWc
Baby grabs ir-bru in the womb
Heavily reliant on comedy, appealing to
younger adults/teens.
https://youtu.be/ibuLgsVcQUY

Client research:
Put your client research here.
Things to consider:
https://youtu.be/ibuLgsVcQUY
Baby named fanny advert
The final tagline is Irn-Bru gets you through. Advert means it get you through
though times means you are ready for anything. Irn-Bru something you can rely
on even when the world seems mad. Relies heavily on humour, edgy humour
aimed at the young adult/teen demographic. Possibly trying to create a social
media buzz with funny videos being shared by friends.
https://youtu.be/Q5JH89Vcbpo
Different ad but same tagline and theme of Irn-Bru gets you through. The reward is
that Irn-Bru will help you get through in life, makes it enjoyable. Scottish accents
reinforcing what Irn-Bru is about and what makes it special. Possibly Scottishness
associated with strong male figure, reinforced by tartan products they release.
High views on YouTube
suggests the viral
marketing idea
working.
Adverts use inbeetweeners like
humour to connect with
consumers, funny/humiliation
Irn-Bru cures embarrassment.
Sets you free, also its s fun drink

Client research:
IRON BREW is launched, 1901
In 1946 the industry was making preparations for the end of
Government control. Concern mounted that the name IRON
BREW would no longer be permitted as a result of proposed
new food labelling regulations. The proposed regulations
stipulated that brand names should be ‘literally true’. Barr’s
IRON BREW did contain iron but it was not brewed. As it turned
out the regulations were modified when they finally went
through in 1964, but the company had gone ahead with their
plans to change the name and launched the phonetic respelling
of the brand as IRN-BRU. The new IRN-BRU' trademark was first
registered on Thursday 18th July 1946, although we believe
that the new IRN-BRU brand name wouldn’t have appeared in
the market until 1947 when the ‘concentration’ of the soft
drinks industry during the war ended.
IRN-BRU was born, 1947
10-year award-winning IRN-BRU poster
campaign, 1995
A poster campaign was launched in Scotland in
1995 highlighting individuals’ relationships with
IRN-BRU. The campaign established a unique
tone of voice and an accessible irreverent sense
of humour, which has come to be synonymous
with the brand. The campaign won many
awards over the years including the prestigious
Scottish Advertising Awards 2007 ‘Best Poster of
the last 21 years’ award for the ‘Bitches’ poster.
Anon. (2017). The
phenomenal A.G.Barr
story. Available:
http://www.agbarr.co
.uk/about-us/our-
history/timeline/. Last
accessed 19/09/17.

Client research:
IRN-BRU 32 launched, 2006
Derek the Cuckoo, played by Scottish actor Brian McCardie was
created to launch our new energy drink brand - IRN-BRU 32 -
onto TV screens across Scotland in 2006. IRN-BRU 32, launched
in 250ml cans, was developed to compete in the fast growing
energy drinks market. The brand won the ‘Top Campaign of the
Year 2006’ award from leading trade magazine ‘The Grocer’
and was also awarded J Sainsbury’s ‘Best Promotional Launch
of the Year 2006’.
Anon. (2017). The phenomenal A.G.Barr story. Available: http://www.agbarr.co.uk/about-
us/our-history/timeline/. Last accessed 19/09/17.
IRN-BRU sponsors Rugby League and Sky Sports Super League
Coverage, 2009
IRN-BRU becomes the official soft drink sponsor of the Rugby
League until 2010 and the broadcast sponsor of Sky Sports’
Super League coverage for 2009. The sponsorship with Sky
Sports and the Rugby Football League raised the profile and
visibility of IRN-BRU reaching over 10 million viewers through
the 60 live games broadcast during the season
IRN-BRU Snowman advert, 2006
The IRN-BRU ‘Snowman’ Ad was the first-ever Christmas
TV advert produced by the brand. Inspired by Raymond
Briggs classic 1982 animated film ‘The Snowman’ it gave
a very funny twist to this traditional Christmas tale. ‘The
Snowman’s’ famous soundtrack ‘Walking in the Air’ by
Howard Blake was re-written with alternative IRN-BRU
lyrics. The advert was first screened in Scotland during
Christmas 2006 and has since become very popular with
the Scottish public, who have viewed it over 1 million
times on YouTube. In 2007 it was also screened in
England.
IRN-BRU sponsors the Charity Award at the Great Scot Awards,
September 2010
IRN-BRU, teamed up with The Sunday Mail and event sponsor
Morrisons, to support the Charity Award at the Great Scot Award's
20th anniversary. The Charity Award is an award dedicated to people
who raise money for those less fortunate than most. The IRN-BRU
Charity Award winner on the night was Spirit Aid, a charity founded by
actor David Hayman in 2001 dedicated to supporting children and
young people in Scotland and around the world.

IRN-BRU Official Soft Drink of the SPL, November 2013
IRN-BRU and the Scottish Professional Football League (SPFL)
agreed the biggest signing of the summer as the nation’s
favourite soft drink was announced as the Official Soft Drink of
the SPFL.
Official Sponsor of the Football League
IRN-BRU becomes the Official Soft Drink Partner of
The Football League. The three year deal involves
clubs across the Sky Bet Championship, League One
and League Two and kicked-off during the 2015 Play-
Offs. The partnership with The Football League
builds on the popularity of the brand in England and
shares our passion for football with fans and
communities right across the country.

Irn-Bru facts
Coca-Cola is the number one-selling soft drink everywhere in
the world – except in Scotland and the Middle East Irn-Bru had
dominated the Scottish market for over 100 years and although
Coca-Cola has made inroads, it still sits a close second behind
its Scottish rival. Irn-Bru is also the third top-selling soft drink in
the UK overall, with Pepsi and Coca-Cola occupying the top two
spots.
Irn-Bru is dubbed Scotland’s “other national drink” and AG Barr
sell 12 cans every second.
Sean Murphy. (2015).
10 things you
(probably) didnt know
about Irn-Bru .
Available:
http://foodanddrink.s
cotsman.com/drink/1
0-things-you-
probably-didnt-know-
about-irn-bru/. Last
accessed 19/09/17.
New irn-bru product:
New sugar tax means that they need to look at new stratergies. Irn-Bru extra is there new sugar
free drink and there first new product in 35 years. The new tax will come in in April 2018.
Tony Connelly. (2016). AG Barr reveals Irn-Bru Xtra as part of its new marketing strategy following sugar tax. Available:
http://www.thedrum.com/news/2016/07/24/ag-barr-reveals-irn-bru-xtra-part-its-new-marketing-strategy-following-sugar-tax. Last accessed
19/09/17.

Social media
Active on twitter sharing there adverts as well as other posts most of which are
humour based and some on the football that they sponsor. As well as posting about
how proud they are to have a Scottish heritage and to be a big drink in Scotland.

BARR A.G. BARR p.l.c.’s Annual Report for the year ended 28 January
2017.
We maintained overall market share in UK soft drinks with total Group revenue of
£257.1m, an underlying* increase of 1.5% on the previous year.
The UK soft drinks market has performed robustly across the last 12 months, with
growth of 1.2% in value and 1.6% in volume.
We have remained consistent to our approach and principles across the past year,
focusing on: – strongly differentiated brands; – effective and ﬂexible operations; –
innovation based on consumer understanding; – growth driven partnerships; and
– leveraging the strength and commitment of our teams.
April 2016 saw the new IRN-BRU identity revealed with a 3 month outdoor
advertising campaign reaching over 8 million adults, ﬁrmly establishing the new
iconic design.

IRN-BRU NATIONAL TV CAMPAIGN Our IRN-BRU “Gets you Through”
campaign went national in 2015 with 2 new adverts released across the
UK to an overwhelmingly positive consumer reaction. Our biggest
national advertising investment to date, the campaign generated more
than 228 million views on TV, video on demand and social media.

Client research:
Irn-Bru website:
The homepage of the website is a video advert means clients feel advertising is important especially in new
media and the brand is based around the comedy stylings of the adverts. There is even a large share button
on the homepage encouraging the consumers to spread the word, free advertising when people share it.
Irn-Bru cup advertised on the website, which Is a Scottish professional cup sponsorship, again appealing to
the younger male demographic.

https://yougov.co.uk/about/panel-methodology/
This is how yougov conducts there research.
YouGov conducts its public opinion surveys online using
something called Active Sampling for the overwhelming
majority of its commercial work
When using Active Sampling, restrictions are put in place to
ensure that only the people contacted are allowed to
participate. This means that all the respondents who complete
YouGov surveys will have been selected by YouGov, from our
panel of registered users, and only those who are selected from
this panel are allowed to take part in the survey.
Over the last ten years, YouGov has carefully recruited a panel
of over 800,000 British adults to take part in our surveys.
When a new panel member is recruited, a host of socio-
demographic information is recorded. For nationally
representative samples, YouGov draws a sub-sample of the
panel that is representative of British adults in terms of age,
gender, social class and type of newspaper (upmarket, mid-
market, red-top, no newspaper), and invites this sub-sample to
complete a survey.

Irn-Bru analytics
Anon. (2017). Irn Bru. Available: https://yougov.co.uk/opi/browse/Irn_Bru. Last accessed 19/09/17.

Irn-Bru analytics
Anon. (2017). Irn Bru. Available:
https://yougov.co.uk/opi/browse/Irn_Bru. Last accessed
19/09/17.

Market research:
The Soft Drink Market
Anon. (2015).
Carbonated Drinks.
Available:
http://www.britishs
oftdrinks.com/Carbo
nated-Fizzy-Drinks.
Last accessed
19/09/17.
Anon. (2013). Refreshing the
Nation. Available:
http://www.britishsoftdrinks.
com/write/MediaUploads/BS
DA_2013_Economic_Report.p
df. Last accessed 19/09/17.

Anon. (2014). The 2014 UK Soft Drinks Report. Available:
http://www.britishsoftdrinks.com/write/MediaUploads/Publ
ications/Revised_BSDA_Annual_Report_2014.pdf. Last
accessed 19/09/17.
Carbonates remain the largest sector,
followed by dilutables, bottled water
and fruit juice. Still and juice drinks
now account for 10% of the market.
The 2014 soft drinks report, lots of information on the soft
drinks market.
Carbonates were the largest single
category of the soft drinks market in
2013 with a 44.8% market share

Market research:
Coca-Cola Enterprises remained the top player in the UK soft
drinks industry at the end of the review period, holding an off-
trade value share of 24% in 2016.
The market shares of discounters and convenience stores
continued to grow in soft drinks during 2016.
While consumers still purchase the majority of their soft drinks
from hypermarkets and supermarkets, on-the-go consumption
has helped convenience stores to record positive performances
It was a different story in discounters, however, as the channel
saw increased sales of juices and carbonates in bottles of larger
than one litre, which consumers are buying as part of their
weekly grocery shops.
More than 1.9 billion servings of our drinks are enjoyed in
more than 200 countries each day.
Anon. (2017). How many drinks does The
Coca-Cola Company sell worldwide each
day? . Available: http://www.coca-
cola.co.uk/faq/how-many-cans-of-coca-
cola-are-sold-worldwide-in-a-day. Last
accessed 20/09/17.
Anon. (2107). Soft Drinks in the United Kingdom. Available:
http://www.euromonitor.com/soft-drinks-in-the-united-
kingdom/report. Last accessed 20/09/17.

Irn-Bru main competition
Coca-Cola company is the biggest player in
any soft drink market and this is true of
the uk market. They focus heavily on
community and sustainability as they
already have full brand exposure and
therefore are focusing on brand image.
Also focusing on big crowd drawing events
for impulse buys for there consumers.
Anon. (2017). Brands. Available: http://www.coca-cola.co.uk/drinks. Last accessed 20/09/17.

Anon. (2017). Coca-Cola. Available:
https://yougov.co.uk/opi/browse/Coca_Cola.
Last accessed 20/09/17.
Anon. (2017). Barr Irn Bru . Available: http://www.mysupermarket.co.uk/asda-compare-
prices/Soft_Drinks/Barr_Irn_Bru_2L.html?TrackingCode=AQMBAAI.T4vOgDmYz0GWWnZ
cZB1A_Q. Last accessed 20/09/17.

Monster
Anon. (2017). Monster. Available: https://yougov.co.uk/opi/browse/Monster_(Brand). Last
accessed 20/09/17.

Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.

Audience research:
I asked this question to make sure that I was asking the
questions to the markets that Irn-Bru aims there ads at.
This also means I can see what different groups of
people like and see if there is any correlation between
age and the factors that affect whether someone is
interested in buying Irn-Bru or not. Also it can be
compared to the results I have found from YouGov.

I asked this question to further understand who will be
answering the rest of the questions. My other research has
found the results that Irn-Bru’s target market is mostly male
meaning I need to look closer at what they say they respond
to in advertisements.

Audience research:
I used this question to further analyse Irn-Bru’s competition, as
well as how many people love Irn-Bru as a brand.
Coca-Cola Enterprises remained the top player in the UK soft
drinks industry at the end of the review period, holding an off-
trade value share of 24% in 2016. (34)

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.

Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.

Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Narcos

Planning Docs (Advergame):
Find your way into the cops evidence room in order to get the suitcase of Irn-Bru, top down sneak game, work
your way through the labyrinth of rooms to get to the flavour centre once there you must escape with your
Irn-Bru in order to make the delivery this will then fade into the advert, if you are spotted you will lose. Cops
are called a knock of version of coke(cola-cops), they have catchphrases as they go around and as you sneak
past them, have the cops say aren’t you curios how it tastes I heard they banned it cause our bosses thought it
tasted too good. Set in a very dull Scotland. Only colour is the character you play, mobster clothing. The game
ends when you reach the suitcase and you see it glows orange and then when you escape you open it and
bright orange light fades to the advert. Gangster noir soundtrack.

These are cones of vision, created
using the triangle tool and changing
the opacity of the layer
These are the base character designs and
are created using the elliptical tool.

Noise created by throwing an Irn-Bru distraction, created using shape tool and
changing opacity. This allows the character to distract the guards.

In this screen shot the character
has been spotted, indicated by the
eye, this leads to a game over
screen.

Planning Docs (Print Advert):

Finished Stuff:
Finished pieces to be displayed on your blog.

Irn bru pro forma

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