2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
I have chosen to make my info-graphic based on the production role of a director in the film industry showing the gender
gap and top people in this field. I've chosen to make the main theme and colour scheme based from Quentin Tarantino an
American director, actor and writer I want to include his top grossing films as I am a fan of the way he makes his films and
the art style he takes on.
http://www.boxofficemojo.com/people/chart/?view=Director&id=tarantino.htm
http://www.therichest.com/expensive-lifestyle/entertainment/the-10-most-profitable-quentin-tarantino-films/
https://en.wikipedia.org/wiki/Quentin_Tarantino#Filmography
I have chosen to use this question as my info-graphic as he is my favourite director in the business and I am interested in
his art style and the way he makes his films, and I thought I could incorporate the sort of style and colours he uses in to
my poster.
3. Info-graphic Research: I first chose to look at some secondary research
where people have made lists of the top grossing
tarantino films.
This is the main page I chose to use for my graph, I
looked at several other pages so that I could
compare the results and see if they were legit and
up to date.
But I found that this page gave me the best and
widest array of information and was easy to read, I
also found that the other pages were full of
pictures and random unnecessary information or
were just a top ten list with very little.
4. Info-graphic Research:
I then chose to do my own primary research and find out his movies grossing total individually so I had a trusted source
of information which I knew was 100 percent accurate and completely up to date.
Budget: $8.5 million
domestic grossing: $107
million- 50.5%
Foreign grossing: $106
million- 49.5%
Total gross: $213 million
Budget: $100
domestic grossing: $162
million-38.3%
Foreign grossing: $262
Million- 61.7%
Total gross: $425 Million
Budget: $70 million
domestic grossing: $120
million- 37.5%
Foreign grossing: $200
million- 62.5%
Total gross: $321 million
Budget: $30 million
domestic grossing: $70
million- 38.7%
Foreign Grossing: $110
million- 61.3%
Total gross: $180 million
5. Budget: $30 million
domestic grossing: $66
million- 43.5%
Foreign grossing: $85
million- 46.5%
Total gross: $152 Million
Info-graphic Research:
Budget: $44 million
domestic grossing: $54
million- 34.7%
Foreign grossing:
Total gross: $155 Million
Budget: $12 million
domestic grossing: $39
million-
Foreign grossing: NA
Total gross: $39 Million
Budget: $67 million
domestic grossing: $25 million-
98.5%
Foreign grossing: $384
thousand-1.5%
Total gross: $25 Million
6. Info-graphic Research:
I then chose to research deeper into the gender divide within the directing
industry to show really how big of a gap there still is even in the time we live in
now. I am going to find the gap between the amount of female employees to
male within the industry, whether there is a mass pay gap between there
earnings but also why there is this gap.
http://uk.businessinsider.com/highest-earning-movie-directors-
of-all-time-us-box-office-2017-8
I began by looking into the top earning directors to see
whether or not there were any females within this category,
my results showed that within the top 16 top earning
directors ever not a single one was a female they all showed
to be male roles.
I then chose the 5 top earning directors to include in my
info-Graph as part of my facts and also to how how large the
gap can be in the industry.
Steven Spielberg
Michael Bay
Peter Jackson
Robert Zemeckis
James Cameron
7. Info-graphic Research:
For another fact I have chosen to include a list of 5 female
directors and one of there movies, this is to show that
there is women directors out there whom have made films
that we have all most likely seen. So I looked up a list of
female directors in the industry and what films they have
directed in the past, this will also link to my point about the
gap in how many there are that actually make it to the box
office and are not undermined.
This page I used also gave me the information that since
1929 when the Oscars were first introduced only one
woman ever has won the award for best director, being
kathryn bigelow for her 2010 film ‘the hurt locker’.
5. “The Hurt Locker,” directed by
Kathryn Bigelow (2008)
4. “American Psycho,” directed by
Mary Harron (2000)
3. “We Need to Talk About Kevin,”
directed by Lynne Ramsay (2011)
2. “Toni Erdmann,” directed by
Maren Ade (2016)
1. “Lost in Translation,” directed
by Sofia Coppola (2003)
http://www.indiewire.com/2017/05/best-films-directed-by-
women-21st-century-1201830875/3/
8. Info-graphic Research:
To continue the theme of the gender gap within the directing
community I have chosen to find the statistics in the gap
between male and female gap. My research showed that in 2014
85% of all films have no female directors involved and in the top
250 films ever female directors only made up 7% of the total
directors in each, and still as little as 13% in the top 700 films.
I then went on to ask the question why is there so few female
directors out there, the results showed that due to the past
history of films and who directed them being mainly men due to
history's cruel grip on women in industry, means that for women
to go into the film industry is said to be more risk taking as the
men from the past are far more likely to be chose rather then
the women, this has left a massive effect on how films have been
made in the passed having less female leading roles or strong
female characters. But it is said that by 2020 women may be
directing 50% of films due to how much the world and the
industry has changed.
http://variety.com/2015/film/news/women-
hollywood-inequality-directors-behind-the-camera-
1201626691/
http://www.huffingtonpost.com/susanna-
white/why-are-there-so-few-
wome_2_b_9901980.html
9. Info-graphic Research:
I would like to include a scale that shows exactly how large of a gap there is
between the pay for male and female directors in the industry, I looked on a
couple of websites most showing how males get paid far more on average
and are more likely to have films that make it to the cinema.
However I found a perfect image which shows exactly how much money is
put towards the males in Hollywood in a year and the females, I liked this
image as it really showed how serious of a problem it really is and how the
males are massively over paid compared to the females.
So using my colour scheme I would like to make the same graph for the
directing roles showing how much more money guys get.
http://variety.com/2017/film/festivals/diane-kruger-gender-
pay-gap-hollywood-female-directors-1202442896/
10. Facts:
1: top 5 grossing tarantino movies
2: top 5 earning directors
3: within the highest 16 paid directors not one is a female
4: top 5 films directed by a women
5: only one women has ever won the Oscar for top director since 1929
6: 85% of all films have no female directors
7: in the top 250 films only 7% of the films were women directors
8:in the top 700 only 13%
9:
11. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Anon. (2017). Quentin Tarantino. Available:
http://www.boxofficemojo.com/people/chart/?view=Director&
id=tarantino.htm. Last accessed 13th September 2017
lisa dingnam. (2013). The 10 Most Profitable Quentin Tarantino
Films. Available: http://www.therichest.com/expensive-
lifestyle/entertainment/the-10-most-profitable-quentin-
tarantino-films/. Last accessed 13th September 2017 .
anon. (2017). Quentin Tarantino. Available:
https://en.wikipedia.org/wiki/Quentin_Tarantino#Filmography.
Last accessed 14th september 2017.
john lynch. (2017). The 15 top-earning movie directors of all
time at the US box office. Available:
http://uk.businessinsider.com/highest-earning-movie-directors-
of-all-time-us-box-office-2017-8. Last accessed 14th september
2017.
Kate Erbland, Jude Dry, Zack Sharf, Chris O'Falt. (2017). The 25 Best
Films Directed By Women of the 21st Century, From ‘Lost in
Translation’ to ‘Persepolis’. Available:
http://www.indiewire.com/2017/05/best-films-directed-by-women-
21st-century-1201830875/3/. Last accessed 14th september 2017.
Brent Lang. (2015). Women Comprise 7% of Directors on
Top 250 Films (Study). Available:
http://variety.com/2015/film/news/women-hollywood-
inequality-directors-behind-the-camera-1201626691/.
Last accessed 14th september 2017.
Susanna white. (2017). Why Are There So Few Women
Directors?. Available: http://www.huffingtonpost.com/susanna-
white/why-are-there-so-few-wome_2_b_9901980.html. Last
accessed 14th september 2017.
Elsa Keslassy. (2017). Diane Kruger: ‘I’ve Never Been Paid as
Much as a Male Costar in the U.S.’. Available:
http://variety.com/2017/film/festivals/diane-kruger-gender-
pay-gap-hollywood-female-directors-1202442896/. Last
accessed 15th sep 2017.
13. Research:
Describe how you located, retrieved and stored information:
• Located: I have located my research from several web pages on the internet as well as
watching YouTube videos of the company's old adverts and new ones.
• Retrieved: I read the sources I found and picked out the points of information I found
relevant to the task and what was important, I also watched video ads and compared how
they have repeated gimmick and layouts.
• Stored information: I have kept a log of the webpages and things on my PowerPoint using
referencing.
14. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative,
lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
Irn bru is a popular soft drink originating from Scotland it is an orange liquid that comes in the form of either a bottle or
can using the colour scheme of orange for its primary colour and blue for the secondary. Irn bru mainly advertise there
products through videos on either sites like YouTube or on the TV, there past adverts of our generation follow a realist
theme with a linear pattern using there new slogan as the main theme, “Irn bru gets you through” they normally include
a main person drinking the drink whilst getting relatively “bad news” taking a sip each time it gets worse suggesting the
drink will help you get through.
Iron brew also use posters as a way of advertisement, I've seen several posters spread out on buses, telephone boxes
bridges and bus stops in all kinds of places using there colour scheme so people recognise it as irn brew.
15. Client research:
Irn Bru was first manufactured in 1901 within a Scottish town named Falkirk its original name was iron-Brew but due to a
change in law the word brew must be removed as it is not a brewed drink, but the chair man had the idea of changing the
letters to Irn-Bru giving the drink its name its had to this day, they started advertisement in local papers around 1905.
Since it began Irn Bru has had several advertisement campaigns starting with a comic strip with the name of “ The
Adventures of Bar-Bru and sandy” it ran during the 1930s it included the character Bar-Bru who showed up in all the
comics with a bottle of the irn bru drink during the time a neon poster of Bar-Bru stood out side the Glasgow central
railway station up until the 1970s till it was removed.
Irn-Bru over time has also used the fact that it is
Scottish as a big selling point in its advertisement as it
being the no.1 soft drink in Scotland. A tagline saying “
Made in Scotland from girders” became a well known
phrase around the world, it is referring to the orangey
color and its origins in the phrase and on the adverts a
person would become stronger, durable or even
magnetic like a girder.
16. Client research:
The iron brew bottle design has changed several time in the passed having different logos and
various sizes, when first released the bottle had Adam brown a highland athlete from shotts the
logo looked almost like an old patch having no particular color scheme with the athlete standing
with one hand up and the other on his side, below his feat there were many waits and dumbbells
maybe relating to the theme that Iron-Brew makes you stronger. In 1922 however the logo was
changed from Adam brown to a Cambridge rower keeping the rest the same pretty much, still
including the weights and dumbbells which leads me to believe it is referring to the later
advertisement of girders and Iron-Brew making you stronger. During the war iron-brew was not
allowed to be sold due to raw material shortage and it not being a “ standard” drink recipe such as
lemonade, but in 1947 once it was over they placed the drink back on shelves but due to the law
changes was renamed Irn-Bru, when this happened the bottle was also later changed to an internal
screw top.
In 1969 a tartan logo was designed only sold in England with the writing “The Genuine Scottish Irn-
Bru” this shows the continued gimmick from early and the later advertisement.
In 1974 the company released a range of canned Irn-Bru with 330ml cans with the orange and blue
color scheme as well as the logo.
Packaging design and advertisement History
17. Client research: Packaging design and advertisement History
In 1979 Irn-Bru started to manufacture plastic bottles replacing the glass ones allowing them to produce 2L
maybe even 3L bottles, as well as being cheaper for the manufactures to buy.
In 1988 the complete design of the can and logo was changed, the can styed with the blue and orange
theme only with the text of iron brew the main focus with a small circle with an athlete running in the
middle. The next change was up until 1993 when Barr changed there logo design to the one it is today,
simply the Barr name in large bold writing diagonally across a red rectangle, at this point they also changed
the Irn-Bru can to fit the logo in moving the text to be vertically down the can with the athlete logo
silhouetted on the entire can.
Much later in 2006 came the release of Irn-Bru 32 being a large all blue can with the normal logo and Barr
logo on the top half much smaller leaving the majority of the can blue, it was a irn-bru themed energy drink.
The latest changes to the can since have been in 2007 where the Barr logo was moved to the center and less
text was on the can, the other is in 2016 the can was changed to being all orange except a on the front a
blue shape with the Irn-Bru logo in the center and a small silhouette of an athlete holding the two words
apart.
18. Client research:
Over the years Barr have released several adverts for the soft drink on tv all located within Scotland with Scottish
characters in each one, the first advert campaign released between the mid 1970s and the early 90s following the
theme or gimmick that Irn-Bru makes you stronger like the first labels that had dumbbells. It was also in this
campaign where Irn-Bru made there famous slogan “Irn bru made in Scotland from girders”, the adverts follow
similar theme where some one drinks the Irn-Bru and performs something impossible such as lifting a path up or
building a cargo ship by hand. They use a realist theme in there videos because they involve real life situations but
tend to exaggerate in several, they also make the story linear following steps with someone in a problem and then
once they drink the Irn Bru its okay.
20. Market research:
Irn-Bru have is known as Scotland's no.1 drink out selling even Coca-Cola but there is a reason for this, Irn-bru have used
several advertising campaigns from posters to TV ads even a Irn-bru cup in Scotland. Over time they have used several
gimmicks to appeal to the market being in Scotland they’ve used this as a big selling point over the yeas, another gimmick
which was loved was the phrase “made in Scotland from girders” due to the colour resembling that of a girder.
But being a soft drink there is a large competition in the industry from products like Drpepper to Fanta, in Scotland it is
the most bought drink with coke being a very close 2nd, but in the UK the drink industry is worth £17.4 million with
company's such as Coca-Cola, Lucozade and Pepsi being the top sellers.
I have looked at several adverts made by coke to see why
they have became so popular over time, the first thing I
noticed was lots of there ads contain music and are
always quite happy and smiley. Also the coke adverts all
follow a theme where the drink is refreshing or thirst
quenching, normally set in a sunny location with someone
really thirsty they then proceed to open the coke and
make it look as if its amazing and life saving.
I believe if Irn-Bru were to improve there adverts they
should follow a more viewer friendly approach like coke
making it a happier scene and maybe even with music.
21. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this
brand.
Information you found on this audience from secondary
sources.
This table I have found online shows me a list of the top drinks in the UK
and what people have said about them, the green indicates who liked the
drink with the blue colors being who did not. The graph shows that Coca-
Cola is the favorite but also that the energy drink are the most hated
suggesting that Irn-Bru 32 is not a good market scheme, the results show
that Irn-Bru is also one of the least favorites with more people against it
then for it.
The results suggest that the drinks that are more popular are the most
advertised and the adverts all follow the line of being happy and colourful
such as Fanta and coke.
I looked online at this article from
the metro which lists the top 18
drinks the results showed Irn-Bru
to be no.1 for its hangover curing
ability, however the source is
unreliable as it seems bias to the
authors opinion not based of facts.
but shows that it still is a popular
drink in some places ranking above
coke.
22. Interview
1. Does the Irn-Bru colors and can design appeal to you and why?
The orange color of the drink doesn’t appeal to me because I personally think the color is too bright.
The color of the drink should be not as bright as I feel like it is unappealing to the eye. The design of
the can is appealing to me because it uses an basic small color scheme of colors.
The majority of the colors of the outside of the can is orange which is the color of the drink. I think
this works well because you can relate the two colors with each other
2. Do you find Irn-Bru adverts funny and why?
I do find some of the adverts for the brand Irn Bru funny because they like to include humor where
possible, for example the parody of the snowman was funny because it looked like the orginal.
3. Do you prefer coke over Irn-Bru and why? Yes because the branding is better.
This person shows that they do not like the product for the way it looks including the color of the
drink and the packaging suggesting to change the bottle rather then the advert theme.
23. Interview
1. Does the Irn-Bru colors and can design appeal to you and why?
Yes because it really makes the product stand out to others. As well as the colors suit the actual
drink its self making it so much more appealing.
2. Do you find Irn-Bru adverts funny and why?
Because they're not scared to go into dangours territory (in advertizing) dropping youthamisums
and hits everywhere what some younger viewers might not get.
3. Do you prefer coke over Irn-Bru and why?
To be completely honest I Prefer Pepsi to ether mainly coz of taste and availability.
This persons answer was diferent as they seem to be happy with the way Irn-Bru do things as
they see it as individual and out there, but they do not prefer it to overs again for the taste
suggesting to make a change In the recipe or a new flavor.
24. Audience research:
The first question I asked was to see which gender is
the majority, the results show that more males were
interested in the survey this may relate to the fact
more males drink Irn-Bru.
This question showed me that there were more
teens between 15-17 took the survey and this
shows I may need to appeal to the younger
audience.
25. Audience research:
My results show that far more people do like fizzy drinks
rather then did not, this shows that the soft drink
industry has a much larger market and there is a mass
target audience.
This shows that Coca-Cola is clearly the preferred soft
drink on the market, also that Irn-Bru is one of the
least favorite out of the selection showing I need to
make something about it more appealing.
26. Audience research:
The results here show that the slogan “irn-Bru it gets
you through” is the top slogan, this suggests when
making my own I should use a rhyming technique in
the phrase including the products name.
My results here suggest that it is the taste of the
drink which makes It less popular, this means I
could include a recipe change in my advertisement
or even a new flavor to entice people.
27. This result shows that less people are offended by the advertisement
methods used by irn-bru and they do not find the topics controversial, this
suggests that I should use similar types of comedy when making this as well
as trying to keep it viewer friendly based of my coke research.
28. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
My first idea I thought could translate between
all three of the products is linking to the theme
of girders, using the gimmick that Irn-Bru makes
you “stronger” as the main selling point of the
adverts.
I would also like to include either a new flavour
or new recipe, as the biggest problem I seemed
to find about the product was the way it tastes.
When making my 3 adverts I need to look at the
color scheme I am going to use, I would like to
include the main colors of irn-bru being orange
and blue but I would like to add other
contrasting colors.
I thought that for the poster I could incorporate a
hand holding Irn bru that has ripped through the
page, making the page look as tho it is a sheet of
metal or a Girder.
Then for the advergame I thought I could
make a game where you must smash as
many girders out of the way to collect your
Irn-Bru.
29. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
My final individual idea I chose to present was basing the adverts around the theme that
Irn-Bru makes you stronger, I was going to incorporate someone not being able to get to a
certain location due to a wall but once they drunk the drink they could smash right through,
then to make this a game I could make it so the player must break through walls to reach
the cans.
I also made this rough copy of the sort of way I could have made this into a poster just
including a catchy phrase and more text, I chose this idea as it uses past gimmicks that have
shown to be popular, also I believe a slogan could have been easily made for this theme.
30. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
Once we were placed into groups we all decided on what our final idea was going to be for the 3 types of
advertisement, our group has chosen to go with a skateboard themed Irn-Bru advert we have chosen this
because research has showed us that the main target audience is males from 15-22.
Among this target group skateboarding is a popular craze also I believe a good selling point for soft drinks is
sunny weather which is easy to show in a advert based around skateboarding.
the main concept of the video ad will include a group of skateboarders who are struggling to do any tricks, but
then one of them will pull out the Irn-Bru drink it then will suddenly be really good at skateboarding which is
relating to past gimmicks from the drink such as drinking it makes you stronger or get through a hard situation..
Cast Roles Responsibility's
Louis Camera work I have to bring in the
right outfit for the video
Kieran Acting He doesn’t do much
April Acting She is bringing in the Irn-
Bru
Aprils mates Acting They will be bringing in
the skateboard and be
skating
31. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Here are several screenshots from different Irn-Bru adverts, I
have been watching these adverts as away of researching the
way there previous adverts have been laid out and what sort
of styles they use.
I can also take certain gimmicks and themes they have used in
the past and incorporate a similar style to my own, as well as
showing what sort of humor they have used before and why it
may have been popular.
I also did surveys to show me what people liked about the
adverts and in particular I wanted to see if people found there
previous adverts offensive or controversial in some way, and if
so how I can improve and change this.
32. This is the storyboard for our video advert. The basic story line we are going to follow is a
woman’s bag is stolen from her and she can not catch up to the thief, however a man offers
to help the woman on getting the bag but the thief is so far away the woman has no hope.
Then the man pulls out the Irn-Bru Xtra and says “ don’t worry I’ve got my Irn-Bru” and then
drinking it gives hi the ability to catch up to the thief in no time, ending the ad with the
woman and man happy as he says “ irn-Bru Xtra giving you that Xtra Boost” including the
logo.
Group Discussion
-Javelin thrower can’t win
- He drinks the Irn-Bru
-Then beats world record
-Guy’s girlfriend cheating on him next door
- Drinks Irn-Bru
- Punches the guy through the wall
- Group of teens bored
- Friend asks to skate
- There not very good
- Drink Irn-bru gets really good
33. Irn-Bru robbery AD shots:
-Mid shots for dialogue
Resources required: -Long distances shot for running
-Camera -Close ups for the drinking scene and slogan at the end
-Irn-Bru
-Purse
Locations:
College front car park
Bike sheds
Long road in carpark
People:
Louis
Kieran
April
Props and Location
34. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
When making my advergame there are several aspects I must look at to make this game successful and work they way I
would like it to.
Sound effects How to make
Collecting cans Opening a canned drink
Skate board Record someone skating
character Kieran
Music https://youtu.be/TM14q3UHYSg
https://youtu.be/d7NzzUnvWQs
https://youtu.be/TMhh7ApHESo
35. Idea Generation: mood board and plan for advergame
For my advergame I would like to make the goal around collecting cans in a
skate park, but I would also like to add some sort of challenge in this
including a time limit so if you do not get to the next can on time your
player stops or falls of his board.
Being a skate board I would like to use tony hawk pro skate as a template to
the way it may look, since it is a rather old yet some what enjoyable game,
although I still must make t individual to the product I am selling I will do
this through the color scheme and will also include small shots of
advertisement around as well as the cans being Irn-Bru.
36. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
For my print advert I am gong to include a
skater boarder in the middle of a trick holding
some Irn-Bru as the main focus to the poster, I
am also going to include lots of colours that
contrast well with the main brand colours of
orange and blue, I have also found several
fonts that I believe work well with the original
font and the theme of skateboarding.
