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by Mikhail Narbekov
AGSM MBA, 2016
Why is it important to study Marketing?
A common misconception is that marketing is sim-
ply selling or advertising. It is actually not the case;
marketing also includes: public relations, product
development, pricing, social media, digital strate-
gies, and many more aspects. In order to increase
sales and heighten brand awareness, every type of
business (including hot new start-ups, local stores,
and mature corporate giants) needs to develop a
proper mix of these activities and marketers are
here to help them do that. No matter how great
your service or product is, without marketing ef-
forts, you are more likely to stand still and be ig-
customers.
Knowledge in marketing management also en-
hances your personal job search conversion to
employment success rate. Marketing does not stop
at the product or service level- people can also be
marketed. The marketing principles can and should
be applied to your LinkedIn page, resume, and
cover letter. Marketing is everywhere. In its most
basic form, marketing revolves around satisfying
customer needs and wants. Not surprisingly, em-
ployers also have them. Do not limit your chances
Tips for Studying Marketing: Marketing is a dy-
namic science. It is a good idea to keep up to date
with the latest marketing news so make sure you
are subscribed to relevant marketing publications.
Having knowledge of marketing on-goings will im-
press future employers. The AGSM Marketing Club
LinkedIn group is a great way of getting the latest
MARKETING is Everywhere!
marketing news and you can join it now for FREE!
http://www.linkedin.com/groups/4986252
-
ally know what you are talking about when it comes
to digital strategies and promoting a brand.Take
advantage of the internship opportunities available
in sessions three and fours (ask Rachel at Career
-
ing theory in a real job situation. This will help you
develop your skills for the work you have to do on
your courses, and you will have a better under-
standing of how things work in marketing.
Most important, enjoy your AGSM MBA experience
start new chapter of your life.
How can the AGSM Marketing Club add value?
The Marketing Club believes that everyone can
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less of position and functional expertise. Therefore,
it aims to provide relevant marketing industry in-
sights to the AGSM community. In 2015, the AGSM
Marketing club held a series of guest speaker
events, during which senior speakers shared their
personal experiences regarding their marketing
careers in Australia. Furthermore, for the second
time in a row, the AGSM Marketing club team par-
ticipated in the Google Online Marketing Challenge.
AGSM students learned how to use the Google
AdWords tool and used these skills in practice to
advertise a real business in Sydney.
Currently President of the AGSM Marketing Club,
MIKHAIL has a master’s degree in Mechanical
Engineering and worked as a Product Marketing
Manager at Henkel, Schneider Electric and Xerox
Corporation. In his role, Mikhail was responsible
for development, launch and promotion of the
new products in the Russian region.
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