2. About Me
Marketing, Communications & Business Management
Digital Marketing Consultant / Leader / Persuasive
Communicator
A top performing C-Level Marketing professional with a 15
year record of achievement in the marketing sector. My
entrepreneurial spirit and relationship building skills have
allowed me to achieve career growth and a special talent for
transitioning strategy into action and achievement. Looking
to utilize my background in digital marketing operations and
business management with a respected organization that
rewards hard work and innovated challenges.
3. Areas of Expertise
eMarketing/Social Media
Strategic Planning / Analysis
Budget Development
Sponsorships
Marketing Campaigns
Presentations & Seminars
Consultative Approach Model
Cost Control & Reduction
Trade Shows
Business Development
Public Relations/TV/RADIO
Marketing Collateral
Market Trend Research
Professional Development Plans
Leadership / Team Building
Content Writing
Computer skills and social media: Microsoft, Adobe CS6, Adobe Catalyst, Drupal,
SalesForce, MS Project, SmartSheet, All Social Media Platforms
4. Key Skills Assessment
Strategic Learning Performance – Develop and implement
strategic and tactical career development strategies to guide C-Suite
Directors, Managers and Personnel. Consistently apply a practical
and consultative approach to problem solving.
Team Leadership Development – Proven ability to identify the
strengths of others and leverage untapped potential to maximize
personnel and business opportunities. Committed to building
champion teams through the exchange of knowledge, experience,
and goal sharing to optimize people development initiatives.
Development Consultant – Excellent understanding of
organizational effectiveness, change management, as well as,
facilitation and other coaching / motivating methods.
5. Education
Master in Business Administration,
Western New England University, Springfield, MA
2000
Bachelor of Science in Business
Administration,
Western New England University, Springfield, MA
1992
Negotiations Certificate from Woodstock
Institute of Negotiations, Woodstock, VT 2003
6. Current
RFP Writer, Sales Engineering- Workplace Solutions
in Enfield, CT 2015-present
WNEU, Adjunct Professor teaching MBA students
Marketing Management 2015- present
Asnuntuck Community College, Adjunct Professor
teaching Business 101, Management 101, and
Communications
7. Web Site Design/Content/Creation click on image for link
Sites created under my own business (Kale Soup Marketing). Photography, logo design, and all content was crated by Celia Lucas.
8. Variety of Writing Samples
Soccer clubs join forces PR- board member: Here
Cover Letter used for Databases and RFPs-
MassMutual: Here
RetireSmart.com Response- MassMutual: Here
MapMySale- title name, design and content
MassMutual: Here
Executive Summary- MassMutual: Here