This Presentation explains everything about Blogs and blogging.

1. BLOG
Prepared by…
S u d i p t o B a k s h i - 1 5 D M 0 0 4

2. Contents
 What is Blog ?
 Types of blogs
 Why should we blog ?
 Building audience
 Do’s & Dont’s
 Conclusion

3. What is Blog ?
 A regularly updated website or web page, typically one run by
an individual or small group, that is written in an informal or
conversational style.
 “Its collection of post which is short, informal,
sometimes controversial, and sometimes deeply personal
with the freshest information at the top.”–Meg Hourihan.

5. Types of blogs
a) The News Post
b) The Instructional Post
c) The Personal Spotlight Post
d) The Cheat Sheet Post
e) The Media Post
f) The Entertaining Post

6. Why BLOG ?
 Learning
 Clear Thoughts
 Get published
 Boosts your creativity

7. Get Paid For Writing And Blogging
 Hub Pages
 Helium
 Fiverr
 Digital Journal
 Sponsored Reviews

8. Blogging Platform
Source : Pingdom

9. Building audience
 Choose a Topic Your Audience Cares About
 Write a LOT of Headlines for Every Post
 Focus on the ‘Lede’
 Keep the Text Well-Spaced
 Leave Readers Wanting More
 Identify Your Distribution
 Amplification Channels
 Schedule

10. DO’s
 Find your focus
 Use links within your posts
 Include images
 Respond to blog comments
DON’T’s
 Write long paragraphs
 Make grammar mistakes
 Imitate

11. Blogging Facts & Stats That Should
Not Be Ignored.
78
%
78% of CMOs think
custom content is the
future of marketing.
(Source: Hanley-Wood Business
Media)
33%
33% of B2B companies
use blogs.
(Source: InsideView)
30%
Once you write 21-54
blog posts, blog traffic
generation increases
by up to 30%.
(Source: TrafficGenerationCafe)
60%
60% of consumers
feel more positive
about a company
after reading custom
content on its site.
(Source: Content Plus)

12. THANK YOU…