To Blog or Not To BlogFor the Mendham Business Association July 20, 2011 Presented by Doug Fenichel, APR In-House Public Relations
Who is Doug Fenichel (and why is he talking about blogs?)• Accredited public relation practitioner• President of In-House Public Relations• Blogger (www.inhousepr.wordpress.com)• Former newspaper, radio and TV reporter
What is a blog?• “A hierarchy of text, images, media objects, arranged chronologically that can be viewed in an HTML browser.” – Harvard blog (figures)• “A journal available on the Web.” - blogger
What is a blog?• “A frequent chronological publication of personal thoughts and Web links.” Marketing Terms Dictionary• “A web site in which items are posted on a regular basis and displayed in reverse chronological order.” Wikipedia
Why blog?• Publish your own point of view• Control the message• Increase understanding of you, your firm• Reputation management• Improve search engine position
Why blog?• 77% of Internet users read blogs• 89% of journalists use blogs for research• 72% of bloggers blog to share their experiences
Should you blog?• Be passionate about your topic• Commit to a regular schedule• Learn as you go• Read other blogs and comment on them• Demonstrate honesty, authenticity
Getting started• Read, read, read• Choose a platform – Word Press – Blogger – Movable Type• Go for it!
Publishing• Plan a theme • Write well• Write frequently • Don’t wait for• Keep it short perfection• Content is king • Keep it personal• Offer value • Engage readers• Have some posts in • Use multimedia queue • Cross promote
Publishing• Think about different kinds of messages: – Editorial – News – Advice – Promotions – Community access
Blatant Promotional Message• Your blog should be part of a strategy• Engage your customers and others• Inoculate against crises• Sell more• We can help!
Legal & Ethical Stuff• FTC requires disclosure from bloggers who receive cash or in-kind payments.• Fake reviews are unethical and will hurt you.• Do unto others…
Go forth & blog(973) 970-3411 firstname.lastname@example.org Should your blog be part of acomprehensive communications plan?