IPRA Section Blogs 101


Published on

This is a brief overview of how Illinois Park & Recreation Association sections can benefit from their own section blog - how to get started - and how to use some of the features.

Published in: Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

IPRA Section Blogs 101

  1. 1. IPRA Section Blogs 101 advancing professionals
  2. 2. Topics <ul><li>Blog? What’s that? </li></ul><ul><li>How would we benefit? </li></ul><ul><li>Examples in action </li></ul><ul><li>Getting started with your section blog </li></ul><ul><li>Other fun features </li></ul><ul><li>Questions? </li></ul>
  3. 3. Blog? What’s that? <ul><li>Wikipedia definition </li></ul><ul><ul><li>Blog is the contraction universally used for weblog, a type of Web site where entries are made (such as in a journal or diary), displayed in a reverse chronological order. </li></ul></ul><ul><li>Our really simple definition </li></ul><ul><ul><li>A blog is two-way communication between an organization and its users. </li></ul></ul>
  4. 4. Blog? What’s that? <ul><li>So what’s it used for? </li></ul><ul><ul><li>Provide commentary or news on a particular subject. </li></ul></ul><ul><ul><li>Combines text, images and links to other blogs, web pages, and other media related to its topic. </li></ul></ul><ul><ul><li>Part of a wider network of social media. </li></ul></ul>
  5. 5. Blog? What’s that? <ul><li>So is a blog like a Web site? </li></ul><ul><ul><li>Yes…well, kind of. </li></ul></ul><ul><ul><li>Think of a Web site as your one-way communication. </li></ul></ul><ul><ul><ul><li>Most static information on pages. </li></ul></ul></ul><ul><ul><li>A blog is two-way communication. </li></ul></ul><ul><ul><ul><li>Has static pages as well as journal entries (blog posts) that allow for interactivity and sense of community. </li></ul></ul></ul>
  6. 6. Blog? What’s that? <ul><li>The BIG difference… </li></ul><ul><ul><li>A blog is quicker and cheaper to develop. </li></ul></ul><ul><ul><li>You control the content and not your web developer. </li></ul></ul><ul><ul><li>Constant and immediate communication. </li></ul></ul><ul><ul><li>Feedback…feedback…feedback! </li></ul></ul>
  7. 7. Blog? What’s that? <ul><li>Popularity </li></ul><ul><ul><li>Blogs began in 1996 with around 100 journals </li></ul></ul><ul><ul><li>Currently over 60 million blogs worldwide </li></ul></ul><ul><li>It’s not just teenagers with blogs </li></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>Corporations </li></ul></ul><ul><ul><li>Small businesses </li></ul></ul><ul><ul><li>Everyone! </li></ul></ul>
  8. 8. How would we benefit? <ul><li>Brand building </li></ul><ul><ul><li>Additional channel to put your section in front of the members and keep shaping its unique identity. </li></ul></ul><ul><li>Direct communication </li></ul><ul><ul><li>Speak directly and candidly with your members. </li></ul></ul><ul><ul><li>Frequently update members. </li></ul></ul><ul><li>Position your section as an expert </li></ul><ul><ul><li>Articulate your viewpoints, knowledge, and expertise on matters pertaining to your section’s interests. </li></ul></ul>
  9. 9. How would we benefit? <ul><li>Build membership </li></ul><ul><ul><li>Introduce your sections to new prospects. </li></ul></ul><ul><li>Search engine marketing </li></ul><ul><ul><li>Increased presence on major search engines like Google, Yahoo! and other blog SERPs. </li></ul></ul>
  10. 10. Examples in action…
  11. 11. Getting started <ul><li>Define your team and leaders </li></ul><ul><ul><li>2-4 team members control blog </li></ul></ul><ul><ul><li>Option to allow all members to contribute </li></ul></ul><ul><li>Get acquainted with the blog </li></ul><ul><ul><li>Play around with it </li></ul></ul><ul><ul><li>Understand what’s what </li></ul></ul>
  12. 12. Develop content <ul><li>Develop the “About Us” section </li></ul><ul><ul><li>About the section </li></ul></ul><ul><ul><li>Section leadership </li></ul></ul><ul><ul><li>How to get involved, etc. </li></ul></ul><ul><li>Decide on “Categories” for posts </li></ul><ul><ul><li>Meetings & Workshops </li></ul></ul><ul><ul><li>Resources, etc. </li></ul></ul>
  13. 13. How to register as author <ul><li>Register as an author </li></ul><ul><ul><li>Allows for posting and editing </li></ul></ul><ul><li>Steps: </li></ul><ul><ul><li>Click Login </li></ul></ul><ul><ul><li>Click Register </li></ul></ul><ul><ul><li>Enter personalized Username and email </li></ul></ul><ul><ul><li>Temporary password will be emailed </li></ul></ul><ul><ul><li>Login with Username and password </li></ul></ul><ul><ul><li>You’re ready to write! </li></ul></ul>
  14. 14. How to write a post <ul><li>Title of post </li></ul><ul><ul><li>Limit to a few words </li></ul></ul><ul><ul><li>Attention grabbing </li></ul></ul><ul><li>Body of post </li></ul><ul><ul><li>Keep your posts somewhat short </li></ul></ul><ul><ul><li>Use hyperlinks wherever possible </li></ul></ul><ul><ul><li>Text formatting possible but can be annoying </li></ul></ul><ul><ul><li>Pictures are fun! </li></ul></ul><ul><ul><li>Uploading files to drag and drop </li></ul></ul>
  15. 15. How to write a post <ul><li>Allow discussion? </li></ul><ul><ul><li>You can block commenting </li></ul></ul><ul><li>Select a category </li></ul><ul><ul><li>Archiving and quick searches </li></ul></ul><ul><ul><li>Deselect “uncategorized” </li></ul></ul><ul><li>Preview your post </li></ul><ul><ul><li>Click on “save and continue editing” </li></ul></ul><ul><li>Publish your post </li></ul><ul><ul><li>Click “publish” and you’re done! </li></ul></ul>
  16. 16. How to comment on a post <ul><li>Benefits of commenting </li></ul><ul><ul><li>Two-way communication </li></ul></ul><ul><ul><li>Help out others </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Position yourself as “expert” </li></ul></ul><ul><li>Steps: </li></ul><ul><ul><li>Click “post a comment” or “# Comments” </li></ul></ul><ul><ul><li>Enter information </li></ul></ul><ul><ul><li>Write comment </li></ul></ul><ul><ul><li>Click “add my comment” </li></ul></ul>
  17. 17. How to subscribe to blogs <ul><li>Get email notifications </li></ul><ul><ul><li>Constantly updated via emails </li></ul></ul><ul><ul><li>Only emailed IF something is posted </li></ul></ul><ul><ul><li>Only 1 email per day </li></ul></ul><ul><li>Steps: </li></ul><ul><ul><li>Enter your email address in “subscribe” area of the blog </li></ul></ul><ul><ul><li>Click “subscribe” </li></ul></ul><ul><ul><li>OR click icon to add to feed reader </li></ul></ul>
  18. 18. <ul><li>Thank you for your membership and commitment to IPRA. </li></ul>