2. Cohort: Audience Members at a Concert
● Audience of 1500 people
● Age range 19 - 30 years old
● Liquid Strangers Concert
● Webster Hall
● New York City
● High Volume/ Hard to hear people talking
Design for Smartphones and iPads | Emily Zotto
3. Photo Journal
Design for Smartphones and iPads | Emily Zotto
In photoshop blur rest of pictures around the phone to add
attention towards the object of interest or circle it in red for all
pictures
6. Observation Summary
● Phone has limited data and storage capacity.
● Usage of Instagram livestream, Snapchat and Facetime.
● People dancing and not recording at some points.
● Lots of visits to bathroom and bar.
● Audience members recording non stop.
Design for Smartphones and iPads | Emily Zotto
7. Unmet Needs
● Recording video versus live streaming it
● Social media platform specific for event
● Sharing hub for concert content
● The inability to record concert in its entirety
Design for Smartphones and iPads | Emily Zotto
8. Application Concept
● Video sharing app for specific venues and dates so that a specific audience
can all share their content from that show and download it. Ticket verification
needed so only people from that show have access to downloading the video
taken from that specific night.
Design for Smartphones and iPads | Emily Zotto
13. ● Filter content for quality
● Hierarchy for valued users
● Concert history stored on your account
● Block against spam
● Better content, users get a better rating
● Verified access to hashtag instead of a server
● Location verification needed
● Ability to use QR code to access private hashtag
● Hashtag only visible to verified people
● Livestream accessible to select contacts if user wishes
Design for Smartphones and iPads | Emily Zotto
Ideation Session
14. Digital Footprint Considerations
Sensitive Information known by app:
● Location information
● Contacts and friends
● Music preferences
● Name may be linked due to verification code from ticket
Design for Smartphones and iPads | Emily Zotto
15. Digital Footprint Considerations
Pros:
● Concerts you like can be targeted to you
● Friends could receive ads for concerts they viewed through this app
● Concerts near you could be advertised to you due to location data shared
Cons:
● Information such as your name and city you live in could be compromised
● People you associate with could be know to third parties
Design for Smartphones and iPads | Emily Zotto
16. App Research: Trebel
Trebel is a music sharing app
Design for Smartphones and iPads | Emily Zotto
First page of app asks
you to sign up or sign
in to your account
The next page has a
get started button to
press
Genres are listed in the
next screen for you to
pick from
Once you click a genre,
you can pick artists
from that genre to list
to
A playlist is then shown
after choosing an artist.
You are able to
download the music
from here.
17. App Research: Spotify
Spotify is a music sharing app
Design for Smartphones and iPads | Emily Zotto
Search tab to look for a
specific song,artist, or
genre
Genre page which
contains artists under
that genre
Top hits grouped
together in a playlist
Artist chosen from
Today’s Top Hits list
Artist that was included
in the prior playlist
18. App Research: Pandora
Pandora is a music sharing app
Design for Smartphones and iPads | Emily Zotto
First page of app
contains different tabs
to explore pertaining to
finding music suited for
your tastes
Search tab allows you
to search for specific
songs,artists,albums,pl
aylists and podcasts
As you start typing,
suggestions appear for
artists.
Songs by the artist you
have searched for
appear once you click
on an artist in the
search tab
Your “For You” tab
consists of artists you
like as well as
suggestions based on
what music you listen
to
