1. RAJAR
RAJAR stands for Radio Joint Audience Research and is the official body in charge
of measuring radio audiences in the UK. It is jointly owned by the BBC and the
Radiocentre on behalf of the commercial sector.
2. PAMCo (NRS)
PAMCo data allows publishers to monetise de-duplicated audiences across all of
their platforms – mobile, tablet, PC and print. It can be used to market the
published media sector, demonstrating high levels of reach of brands across
platforms.
3. BARB
Broadcasters' Audience Research Board
BARB is responsible for delivering the UK’s television audience measurement
currency.
4. ABC
The Audit Bureau of Circulations (UK) is a non-profit organisation owned and
developed by the media industry. ABC delivers industry-agreed standards for
media brand measurement of print publications, digital channels and events.
