online newspaper

1. NEWSPAPER AND ONLINE
NEWS

2. 1. Who reads which newspaper in Britain?
 Red-tops are read mostly by the working classes. Mid-range tabloids pander to
the less-educated (lower to middle) middle classes. Broadsheets appeal mostly to
upper, upper-middle and some middle-middle classes.
 Age: Young people 15-24 tend to read Red top newspapers/tabloids, because
there usually less formal and ridiculous. Older people tend to read newspapers like
Daily Telegraph, The Guardian etc.
 Men read more newspapers than women (55% vs 45%). Those most likely to
appeal to a male audience are the Financial Times (72%) and the Daily Star (70%).

3. 2. What can you learn from the time – line, looking at the
history of newspaper
 British News has a history of over 300 years, Founded By William Caxton.
1476 – William Caxton sets up the first English printing press in Westminster.
1621 - First titled newspaper, Corante, published in London.
1702 - Launch of the first regular daily newspaper: The Daily Courant.
1922 – Death Of Northcliffe , owner of Daily Mail and Daily Mirror
1931 – Audit Bureau Of Circulation was formed
1936 - Britain's first colour advertisement appears (in Glasgow's Daily Record).
1978 – The Times and Sunday Times ceased publication for 11 months

4. 3. Data From Press Gazette
 From the data of Press Gazette , it shows that the sales and copies of newspaper is
depleting , slowly and monthly.
 This could be because of technological improvement and everybody would rather
use their phones or tablets to read the news than actually read from paper

5. 4. Have the readers changed over the
years?
 Yes the readers have changed due to technological changes over the years, more
and more people have phones and tablets which gives them access to news

6. 5. Who owns newspapers
 CEO of The Guardian is David Skipwith Pemsel and has been the CEO since July 1ST
2015.
 Daily Mirror is owned by a company called REACH who also own Sunday Mirror,
The Sunday People, The CEO of Reach is Simon Fox.
 Daily Mail is owned by Daily Mail and General Trust (DMG Media)

7. 6. Political Context
 There are Left Wing paper values and Right Wing paper values.
 Right wing may be subtle but there are times where we see the real side of there
racism or discrimination of some sort come into play, which is why Regulations is
important to ensure its suitable for everyone to read
 Left Wing papers are more formal and less racist and show discriminations.
 The Guardian Is Left Wing
 Daily Mail is Right Wing

8. 7. How has technology impacted on
media language
 Meanings may be the same but some of the media language is different . For
example Embedding/Embedded, this word would be used for online news articles
however in the actual newspapers the word Printed or Print would be used.
 We have different platforms therefore the

9. Online Version (Press Gazette)
 The Figures of the viewing on the online version increases throughout years and
our the biggest viewing sample in the world with millions of views on online
newspaper.
 This is because everybody uses technology and its accessible anywhere for
anyone, news comes free on online and really easy to find on any social media
which is why viewing have increase far beyond other things like radio audiences or
magazine audiences.