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mRadio Station

mRadio Station is a product to helps Commercial Radio Stations in Emerging markets reach the unreachable communities using mobile phone technologies.

This is a great mobile product to help communities stay in touch, on-demand, with the latest news headlines - Let it be political news, music news, comedy and gossips around town.

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mRadio Station

  1. 1. 2 • The mobile phone market is a booming industry world- wide. Today, there are more mobile phone sold daily than any Radio Sets, TV screens, Personal computers or Printed Media. • The mobile phone, therefore, constitute a strong media platform for broadcasters whose challenge is to grow both their listenership and revenue thereof. • By leveraging on the widespread use of mobile phones, Commercial Radio Stations can now reach even the most unreachable communities in emerging markets without outlaying any upfront radio network infrastructures costs.
  2. 2. 3 • mRadio is a mobile radio service for Commercial Radio Stations to distribute pre-recorded short Radio content to their audience’s mobile phone either on monthly subscription based and on-demand. • Consumers looking to listen to mRadio can simply send the required SMS keyword to receive a call-back from the radio station to play the news headlines in 45 seconds. • mRadio offers to consumers the flexibility and convenience to stay up to date with current affairs from their mobile phones wherever they are.
  3. 3. User sends a keyword BBC to our servers to indicate that she wishes to listen to the latest BBC news headlines 4 SMS Keyword “BBC” to short code 3455 1
  4. 4. 5 User receives call-back from our IVR system playing the pre-recorded news headlines of the day in 45 seconds. 2
  5. 5. 6 • mRadio gives to Commercial Radio stations the opportunity to have their content available to listeners via a mobile phone call, • The service allows listeners to stay informed wherever they are for as long as they have a cellular phone coverage. • Commercial Radio Stations could also use mRadio to charge Advertisers for reaching listeners through mobile media;. • Commercial Radio Stations could also charge for the service to consumers – either as once off or monthly subscription fee.
  6. 6. Thank you! Visit our website: Call us: +27 (0) 10 035 1111 Skype us : BBM us : 2AC723DB E-mail us: