1. STEVEN ACKLEY
12 Russell St., Winters, CA 95694 – 408-373-2090 – harrystevenackley@gmail.com
DIGITAL MARKETING MANAGEMENT
Marketing Communications - Project Management - Expert Writing
Digital specialist with 15 years of global experience managing large-scale projects, cross-functional teams
and outside vendors. In-depth knowledge of web and social media technology to achieve marketing
goals. Adept at anticipating and adjusting to new technological advances in order to increase marketing
outcomes. Combination of excellent writing skill and technical knowledge adds dimension to experience.
Digital Marketing - Website Development/Launch - Content Management
Multi-Media Communications - Social Media - Email Marketing - Online Advertising - Google Analytics
Web Marketing Plans/Proposals - Engaging Website Content
Responsive design and Mobile Application Development for Android and Apple iOS (tablets and smart phones)
PROFESSIONAL EXPERIENCE
POWER INTEGRATIONS, San Jose, CA 2008-Present
Designs and manufactures energy efficient electronic components.
Web Content Producer/Developer
• Established company presence on social networking sites including Facebook, Twitter and YouTube.
Weekly reach through media channels is about 10,000 and this includes a new generation of
customers who are now sharing the company’s marketing content with others.
• Published weekly blog on energy efficiency and oversaw writing, graphics and promotion across
news channels and social media. The blog generated traffic to the website while educating customers
on up-to-the-minute efficiency requirements and updates from the Department of Energy and the EU
Ecodesign Directive.
• Successfully oversaw all content design and development for website, www.power.com, including
instructional and promotional video content. Website has about 8,000 pages and has increased in
traffic from 20 thousand to 150 thousand visitors a month.
• Managed up to 10 staff, outside contractors, interns and internal cross functional teams made up of
product marketing managers, videographers, document control, product distributors and intellectual
property and legal personnel.
• Oversaw on-time development of 3 separate website re-designs and 1 mobile app
development/design. Successfully coordinated and maintained schedule of deliverables involving
internal and external parties.
• Carried full responsibility for digital/online aspects on nearly 60 product launches, averaging 7 per
year. Showcased proposals and shared results with management and other stakeholders.
• Managed workflow of translation agencies; all content was translated into Japanese, Korean,
Simplified and Traditional Chinese. By leveraging the work of product marketing and engineering into
these geographies, the company has increased sales and enhanced customer support.
• Implemented Eloqua customer relations outbound marketing campaigns that resulted in solidifying
the company brand and mission.

2. STEVEN ACKLEY , PAGE 2
ACKLEY DESIGN AND DEVELOPMENT, San Jose, CA
Providing web design, management, marketing, and development services.
Owner/Consultant 2006-2008
• Created a 6-figure annual income assisting clients with their websites. Several clients have grown
into award-winning, multi-million dollar companies.
• Developed, launched and maintained over a dozen client websites. Examples include
www.picarro.com and www.buglab.com. Wrote content and oversaw web analytics and marketing
plans. Clients in Northern California and Oregon included: Bookham/New Focus, Buglab, Fancy
Pans Steel Drums, Micropoint Bioscience, Picarro, Inc., Varioscale
• Managed client websites, performing updates and enhancements. Created and maintained
production schedules, managed workflow of cross-functional teams, outside vendors, and sub-
contractors. Routinely managed the work of graphic designers, photographers and backend
programmers.
• For Picarro Inc. (a leading provider of solutions to measure greenhouse gas (GHG) concentrations,
trace gases and stable isotopes across many scientific applications; used extensively by PG&E),
assisted in setting up a real-time video that demonstrated Picarro's capacity for monitoring air quality
and detecting gas leaks.
APPLE COMPUTER, Cupertino, CA 2005-2006
Project Manager for Apple Education Website
• Created/edited content for www.apple.com/education. Managed production schedules, workflow of
cross-functional teams and outside vendors. Developed web marketing plans.
• Leveraged Apple technology for the education market, serving as a project manager on multiple
projects, such as college back-to-school giveaway promotions. As a result, Apple grew its database
of prospective customers.
• Project-managed the development of marketing pages for products such as Apple iLife software,
catalog pages for third party software resold by Apple, Hardware (iBooks, iMacs) geared for sale to
the school market, mobile computer labs, and others.
BOOKHAM TECHNOLOGY (Now OCLARO), Oxfordshire, England 2003-2005
Global Webmaster
• Managed two websites and rebranded/redesigned the Bookham website in anticipation of company’s
relocation to the U.S. Oversaw global operation including outbound online marketing efforts.
• Absorbed British operations of the Bookham website, managed logistics and support for hosting the
new website.
• Managed up to 15 personnel on a given project consisting of cross-functional teams, vendors and
contract employees (onsite and virtual) in the U.S., UK, and Canada.
• When Bookham acquired New Focus (now Oclaro, www.oclaro.com), assisted with the merger of the
websites with responsibility for redevelopment and rebranding of the Bookham website to coincide
with the company being re-domiciled in the U.S. The launch was completed on time and applauded
by customers, senior staff and the company at large.
EDUCATION AND TRAINING
SANFRANCISCO STATE UNIVERSITY, Master of Arts in Education, San Francisco, CA, 1995
BETHANY UNIVERSITY, Bachelor of Arts in Communication Arts, Scotts Valley, CA 1986
UC BERKELEY EXTENSION, Berkeley, CA
UC SANTA CRUZ EXTENSION, Santa Clara, CA
Continuing Education coursework in Web Development, Multimedia, and Database Administration