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LOGAN 
DOBBS 
Logan.A.Dobbs@gmail.com 
(650) 
255-­‐2926 
EXPERIENCE 
BrandWave 
-­‐ 
Manager, 
Social 
Commerce 
(March, 
2013 
-­‐ 
Present) 
Direct 
sales 
home 
decor 
startup, 
founded 
by 
former 
Pottery 
Barn 
Vice 
President, 
Theresa 
Strickland; 
launched 
in 
August 
2014. 
BrandWave 
provides 
an 
in-­‐home 
makeover 
experience 
through 
its 
exclusive 
mobile 
application 
and 
talented 
designers; 
it 
strives 
to 
bring 
design 
into 
everyone’s 
home 
with 
luxury 
products 
at 
an 
affordable 
price. 
• Manage 
full 
marketing 
portfolio, 
business-­‐critical 
to 
a 
design-­‐forward 
startup; 
includes 
social 
media 
postings 
(Facebook, 
Instagram, 
Twitter), 
LinkedIn 
and 
Facebook 
advertising, 
and 
Craigslist 
postings 
to 
recruit 
designers 
• Developed 
and 
edited 
full 
copy 
for 
BrandWave 
catalogue 
and 
website 
(www.brandwavedesign.com); 
managed 
content 
upload 
for 
products 
on 
website 
• Co-­‐developed 
BrandWave 
product 
line, 
sourcing 
products, 
approving 
samples, 
and 
fulfilling 
orders 
• Led 
trend-­‐ 
and 
color-­‐forecasting 
efforts 
for 
textiles, 
home 
furnishings, 
and 
clothing 
to 
capture 
changes 
in 
demand 
behavior 
George 
P. 
Johnson 
– 
Production 
Assistant 
(Aug. 
2011 
– 
June 
2012) 
George 
P. 
Johnson 
is 
an 
event 
marketing 
and 
brand 
marketing 
company. 
It 
provides 
a 
variety 
of 
services, 
such 
as 
digital, 
multimedia, 
and 
on-­‐site 
physical 
marketing 
experiences. 
GPJ 
is 
also 
widely 
known 
for 
its 
corporate 
event-­‐planning 
and 
management 
services. 
• Produced 
Partner 
Summit 
and 
CiscoLive! 
in 
partnership 
with 
the 
Special 
Events 
Team 
on 
the 
Cisco 
account; 
attendance 
exceeded 
15,000 
• Managed 
end-­‐to-­‐end 
large-­‐scale 
events; 
included 
creating 
budgets 
of 
$250,000 
and 
presenting 
event 
production 
information 
to 
company 
employees 
• Built 
and 
maintained 
professional 
relationships 
with 
clients, 
while 
producing 
successful 
events 
as 
a 
member 
of 
the 
Client 
Services 
Team 
Trubates 
– 
Business 
Development 
Intern 
(April 
2011 
– 
June 
2011) 
Trubates 
was 
an 
online 
couponing 
service, 
providing 
targeted 
deals 
for 
each 
customer. 
It 
was 
not 
a 
daily 
deal 
site, 
but 
gave 
its 
merchants 
the 
flexibility 
to 
sell 
as 
few 
or 
as 
many 
coupons, 
over 
a 
period 
of 
time 
that 
best 
suited 
their 
needs. 
This 
gave 
an 
opportunity 
to 
maintain 
customer 
retention, 
and 
provide 
a 
steady 
flow 
of 
clientele. 
• Researched 
and 
created 
Sales 
leads 
into 
the 
company’s 
new 
geographic 
locations 
• Assisted 
in 
offer 
creation 
and 
mass 
mailings 
to 
merchants 
• Made 
cold 
calls 
to 
merchants 
in 
order 
to 
create 
offers 
in 
pre-­‐existing 
locations 
Peninou 
French 
Laundry 
& 
Cleaners 
– 
Marketing 
Intern 
(June 
2010 
– 
Sept. 
2010) 
• Developed 
a 
set 
of 
recommendations 
for 
a 
website 
update 
which 
were 
adopted, 
leading 
to 
the 
website 
redesign 
• Spearheaded 
projects 
to 
retain 
a 
new 
customer 
base, 
and 
assisted 
with 
promotions 
and 
advertising 
• Redesigned 
the 
Bridal 
Emergency 
Kit 
that 
was 
sold 
in 
Bay 
Area 
bridal 
boutiques 
Kappa 
Kappa 
Gamma 
Eta 
Nu 
Chapter 
Treasurer 
(Jan. 
2009 
– 
Jan. 
2010) 
• Managed 
an 
annual 
$150,000 
chapter 
budget 
• Prepared 
monthly 
reports 
and 
audit 
materials 
using 
QuickBooks 
and 
submitted 
to 
national 
office 
• Implemented 
proper 
financial 
and 
internal 
control 
procedures 
for 
multi-­‐thousand-­‐dollar 
cash 
and 
check 
deposits 
to 
ensure 
fiscal 
health 
TECHNICAL 
SKILLS 
AND 
INTERESTS 
Skills: 
Proficient 
in 
Microsoft 
Word, 
PowerPoint, 
Excel; 
Macintosh; 
Adobe 
Acrobat; 
QuickBooks; 
Thatcher 
Technologies 
Website 
Host 
Portal; 
social 
media 
platforms 
(Facebook, 
Instagram, 
Twitter); 
Hootsuite; 
client-­‐facing 
account 
management 
Interests: 
Traveling, 
International 
business/relations, 
sports, 
reading, 
exploring 
the 
San 
Francisco 
restaurant 
scene 
EDUCATION 
Santa 
Clara 
University, 
Santa 
Clara, 
CA 
2011 
Bachelor 
of 
Science 
in 
Commerce 
Major: 
Marketing; 
Minor: 
International 
Business 
CIEE 
Abroad, 
Universidad 
de 
Pablo 
Olavide, 
Seville, 
Spain

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Logan Dobbs_Resume_12.1

  • 1. LOGAN DOBBS Logan.A.Dobbs@gmail.com (650) 255-­‐2926 EXPERIENCE BrandWave -­‐ Manager, Social Commerce (March, 2013 -­‐ Present) Direct sales home decor startup, founded by former Pottery Barn Vice President, Theresa Strickland; launched in August 2014. BrandWave provides an in-­‐home makeover experience through its exclusive mobile application and talented designers; it strives to bring design into everyone’s home with luxury products at an affordable price. • Manage full marketing portfolio, business-­‐critical to a design-­‐forward startup; includes social media postings (Facebook, Instagram, Twitter), LinkedIn and Facebook advertising, and Craigslist postings to recruit designers • Developed and edited full copy for BrandWave catalogue and website (www.brandwavedesign.com); managed content upload for products on website • Co-­‐developed BrandWave product line, sourcing products, approving samples, and fulfilling orders • Led trend-­‐ and color-­‐forecasting efforts for textiles, home furnishings, and clothing to capture changes in demand behavior George P. Johnson – Production Assistant (Aug. 2011 – June 2012) George P. Johnson is an event marketing and brand marketing company. It provides a variety of services, such as digital, multimedia, and on-­‐site physical marketing experiences. GPJ is also widely known for its corporate event-­‐planning and management services. • Produced Partner Summit and CiscoLive! in partnership with the Special Events Team on the Cisco account; attendance exceeded 15,000 • Managed end-­‐to-­‐end large-­‐scale events; included creating budgets of $250,000 and presenting event production information to company employees • Built and maintained professional relationships with clients, while producing successful events as a member of the Client Services Team Trubates – Business Development Intern (April 2011 – June 2011) Trubates was an online couponing service, providing targeted deals for each customer. It was not a daily deal site, but gave its merchants the flexibility to sell as few or as many coupons, over a period of time that best suited their needs. This gave an opportunity to maintain customer retention, and provide a steady flow of clientele. • Researched and created Sales leads into the company’s new geographic locations • Assisted in offer creation and mass mailings to merchants • Made cold calls to merchants in order to create offers in pre-­‐existing locations Peninou French Laundry & Cleaners – Marketing Intern (June 2010 – Sept. 2010) • Developed a set of recommendations for a website update which were adopted, leading to the website redesign • Spearheaded projects to retain a new customer base, and assisted with promotions and advertising • Redesigned the Bridal Emergency Kit that was sold in Bay Area bridal boutiques Kappa Kappa Gamma Eta Nu Chapter Treasurer (Jan. 2009 – Jan. 2010) • Managed an annual $150,000 chapter budget • Prepared monthly reports and audit materials using QuickBooks and submitted to national office • Implemented proper financial and internal control procedures for multi-­‐thousand-­‐dollar cash and check deposits to ensure fiscal health TECHNICAL SKILLS AND INTERESTS Skills: Proficient in Microsoft Word, PowerPoint, Excel; Macintosh; Adobe Acrobat; QuickBooks; Thatcher Technologies Website Host Portal; social media platforms (Facebook, Instagram, Twitter); Hootsuite; client-­‐facing account management Interests: Traveling, International business/relations, sports, reading, exploring the San Francisco restaurant scene EDUCATION Santa Clara University, Santa Clara, CA 2011 Bachelor of Science in Commerce Major: Marketing; Minor: International Business CIEE Abroad, Universidad de Pablo Olavide, Seville, Spain