1. VALERIE CURL
Home: (530) 346-2442 - Cell: (847) 909-7915 - valerie.curl@gmail.com
PO Box 968 - 240 Pleasant St - Colfax, CA 95713
PROFESSIONAL HIGHLIGHTS
• Solid experience managing print and online programs, including hands-on design and production of print
materials, websites and ongoing maintenance, and email marketing.
• Built online membership/fan base that increased over 66% in one year that translated into 25% increase in
sales and significantly increased firm’s recognition.
• Write copy for blogs, website, twitter and other social media outlets.
• Strong computer skills, working knowledge of Adobe CS4 Suite, HTML, Microsoft Office, email marketing
applications, and numerous email platforms.
• Strong skill and expertise in virtually all aspects of team management and communications projects.
• Proven ability to partner with creative teams by recommending and executing innovative concepts and
design formats that won praise from senior management, sales, customers and vendors.
• Entrepreneurial drive for consistently developing time and cost efficiencies.
PROFESSIONAL EXPERIENCE
WEB MASTER & SOCIAL MEDIA COORDINATOR
Placer Nature Center…Auburn, California 2009 – Present
• Designed two blogs and write copy for blog posts. Built visits from an average of 25 monthly to an
average of 150 per month.
• Developed twitter audience from zero to nearly 400 niche followers.
• Design new pages and update website pages. Write copy for website.
• Grew Facebook following from 53 to 400 in one year, with average page views of 50 per day.
MARKETING PROJECT MANAGEMENT
Curl Marketing Project Management…Colfax, California 2009 - Present
• Designed and wrote marketing collateral for local Nevada City small business.
• Designed email marketing template and wrote first two issues.
• Updated website for Nevada City small business. Set up online marketing and yellow page accounts.
• Wrote marketing communications plan for Colfax Chamber of Commerce.
DIRECTOR - PRODUCTION
JWT BOOM…San Francisco, California 2007 - 2008
• Dramatically increased sales─in a downturn market─collaborating with freelance Designers & Writers
to produce highly successful marketing campaigns, plus received positive recognition from client.
• Significantly reduced total in-mail cost per invitation from $4-5 to $1, by creating and implementing an
on-demand web-based site and reduced ordering/production timing to 48 hours from typical 4-5 days.
SENIOR PRODUCTION & PROJECT MANAGER
Curl Print & Project Management Services…San Francisco, California 2004 -
2007
• Orchestrated a broad mix of marketing campaigns for such clients as: Abbott Laboratories, Hamilton
Communications Group, Marketing Support Inc., Townsend Agency, and the Kessler Group.
• Spearheaded production and project management expertise in virtually all areas of creative marketing,
vendor relationships, budgets & scheduling, while also coordinating with management & creative
teams.
SENIOR PRODUCTION & ACCOUNT MANAGER
Production Services Associates…Deerfield, Illinois 2002 -
2004
• Managed all aspects of graphic and data file preparation, data processing, printing, personalization and
lettershop services for complex, multi-cell mail programs, generating $2.1 (+) million in revenues.

2. • Conceived of and trained the Graphics Production Staff on building easily edited template files that
greatly reduced printing costs and increased printing efficiency.
• Captured over $103,000 in incremental sales volume by providing value added service, plus added a
New Client Division to the account list.
Valerie Curl - (847) 909-7915 page 2 of 2
SENIOR PRODUCTION MANAGER
EuroRSCG…San Francisco, California 2000 -
2001
• Collaborated with Creative Staff on designs and produced lead generation, acquisition, retention, upsell,
and equity loans direct mail programs that continually received client praise.
• Partnered with account staff on aligning email campaigns with print marketing.
• Proof read and edited copy for print and online communications.
• Initiated weekly fulfillment report, listing mail quantities by product for future planning.
• Trained junior members of print production and graphics production staff in file preparation, printing
techniques, and media advertising requirements.
• Negotiated - for no additional cost - additional fulfillment streams and services that increased quality
and number of options for customer communications.
SENIOR PRODUCTION & PROJECT MANAGER
Curl Project Management Services…San Francisco, California 1998 -
2000
• Directed a broad mix of marketing campaigns for such clients as: Silicon Graphics, Inc., Young &
Rubicam, Tonic 360 Advertising, USWeb/CKS Advertising, and Foote Cone Belding
• Supervised internal and external staff and resources, from selection and scheduling through production
and delivery.
• Collaborated on creative development and produced branding projects, including both print and web,
that received praise from senior management and sales for creativity, quality and effectiveness of launch
programs.
• Organized and managed the completion of over 102 projects, including a web site redesign, on a
compressed schedule for the concurrent launch of 3 new products – all projects delivered on time.
• Cut cost of producing launch materials by 50% over previous product launch costs.
SENIOR PRODUCTION MANAGER
Frankel & Company…San Francisco, California 1995 -
1997
• Recruited to manage promotion, POS, display, and direct mail campaigns from creative strategy and
concept development through production and delivery.
• Partnered on conceptualization and produced programs that continually received senior management
and client praise for creativity, quality, cost efficiency and effectiveness.
• Created a highly productive, cohesive department and reduced turnover to zero as Department
Supervisor for Traffic, Graphics Production and freelance staff.
• Authored manual outlining operational systems and procedures; created project archival system and
files; and supervised the redesign and expansion of the Graphics Studio.
• Developed new revenue stream that increased profits by 50% and became model adopted by entire
company by expanding the capabilities of Graphics Production.
EDUCATION, CERTIFICATIONS & PROFESSIONAL AFFILIATIONS
B.A. DEGREE - Major: English & Journalism - California State University, Sacramento
CERTIFICATE of MERIT - Catalog and Magazine Production, Quadgraphics
AFFLIATIONS -
Founder of PeninsulaGals, an online professional group for businesswomen, in San Francisco
Past Treasurer, Advertising Print Production Association (San Francisco)
Past member of Chicago Association of Direct Marketing (CADM)

3. COMPUTER SKILLS
PC and Mac fluent. Skilled in Word, Excel, PowerPoint, and various email programs. Use HTML and Adobe
CS4. Ability to quickly and easily learn and use new applications, including proprietary software, and
hardware.