1. RYAN SORBY
UX / UI DESIGNER
A creative team leader with 13+ years of experience in digital
and traditional design; motivates and thrives in a fast paced
team environment; a thought leader and team builder
who understands how to achieve measurable results while
balancing design and technology for seamless and engaging
user experiences.
CONTACT
ryan@ryansorby.com
ryansorby.com
647.274.9184
687 Durie Street,
Toronto, Ontario. M6S 3H4
EDUCATION
HUMBER COLLEGE | Graphic Arts & Pre-press
Technology (1-Year Post-Graduate Program)
2002 – 2003
INFORMATION TECHNOLOGY DESIGN CENTRE | Design
Programs and Theory Diploma
1998 – 1999
SHERIDAN COLLEGE | Media Arts Diploma
1995 – 1998
ETOBICOKE SCHOOL OF THE ARTS HIGH SCHOOL | Ontario
Secondary School Diploma
1991 – 1995
EXPERIRENCE
EYERETURN MARKETING | Senior Design Manager
2014 – PRESENT
• As a lead on the development of brand strategy for the
re-launch of the eyereturn brand, developed key strategy
points for positioning in the market, value proposition and
building of a brand matrix that identified key pillars for the
new positioning in market
• Currently leading the creation of the new eyereturn
brand system and specifications: brand guidelines, colour
theory, corporate typography and overall corporate brand
communication. Creation of templates, online digital
banner campaigns, sales collateral and corporate website
UI / UX FREELANCER
2012 – PRESENT
Clients include: Coca-Cola, Adobe, Kobo, TC Media, Yahoo, Glaxo
Smith Kline (TUMS)
• Led the online strategy, user experience and all design for
the redesign of the Canadian Living Magazine website.
Worked with multiple departments including: Marketing,
Art Director, Editorial, and development teams in Montreal.
The result was an improved online experience with robust
search capabilities for recipes, and a better categorization
for the universal navigation
Winner of Best Media Website 2014 (Silver): http://www.
canadianonlinepublishingawards.com/2014/winners.php
Canadian Living: http://www.canadianliving.com
• Developed strategy, user experience and design for the
Adobe Conversations blog. Working closely with the Adobe
Branding and corporate communications team (San Jose).
The blog worked as a hub for different verticals within the
corporate communications team, PR, product and brand
Adobe conversations Blog: http://blogs.adobe.com/conversations
• Contributed to the re-launch of Kobo’s e-Reader website.
Identified best practices for consolidating creative concepts
from a team of designers, resulting in a seamless workflow.
Worked closely with the product manager to distill content
into the best user experience and content flow. Set
guidelines in place for the design team to follow during
concept development. Was a contributor to the ideation
of key web site pages for features, QA and technical
specification

2. EXPERIRENCE - CONT.
YAHOO! CANADA | Design Manager
2006 – 2012
• Led the creative services team in the development of
Marketing, Sales, Product and Audience team projects:
online, print, micro sites, online banner campaigns, wire
frames, web site flow charts, web design layouts for Yahoo!
products, OOH, posters, event signage, direct marketing
promotions; Completed all on time, on budget and
supported quarterly marketing plans
• Increased revenue by supporting the sales department
and their clients and agencies on rich media and standard
ad executions that would run on the Yahoo! network;
Clients included: P&G, Unilever, Starbucks, Warner Brothers,
McDonalds, TD Bank and Kraft. Helped bring in an
additional 2 million for 2011/2012
• Assisted Engineering and Editorial teams in development
of current and new Yahoo! web sites including: OMG, Shine,
Sports, Lifestyle, Autos, Music, and News; Responsible
for page layout, module creation, and Editorial focused
content promotions
• Developed all of the online and offline creative concepts for
marketing promotions, including online contests, Facebook
pages and micro sites. Collaborated with B2C and B2B
marketing managers on creating branded events, new
marketing campaigns and leveraging US global campaigns.
• Helped launch Yahoo! Canada’s first originally created
commercial and brand campaign: Budget $2 million. Gave
creative direction on the Yahoo! brand and worked closely
with the Advertising agency on developing creative to
support online media executions for rich media banners,
email campaigns and banner ads
• Managed team of three designers on internal and external
projects, giving creative direction and guidance, while
working with cross department leads to meet timelines
and budgets
AOL CANADA | Graphic Designer
2005 – 2006
• Conceptualized interactive design for advertorial and
editorial content for AOL’s portal channels, online banner
advertisements and Micro-sites. Re-design of AOL shopping
portal and UI structure
• Implementation of creative design concepts for direct
marketing of AOL dial-up and broadband products; Design
of packaging, postcards, direct mailers, newspaper ads,
• CD-ROM’s and other marketing material
CALIBRE DESIGN AND MARKETING GROUP | Graphic Designer
2003 – 2005
• Creation of thumbnail concepts through to press ready
print material, annual reports, products brochures, trade
show graphics, transit ads, newspaper advertisements,
product branding and logo identity for client’s like Phillips-
Van Heusen. Izod, Calvin Klein and DKNY
• Implementation of written and visual UI structure for a
number of multiple number online user applications.
Created site mapping and grid structures, taking into
account the various technical needs for each project and
applying them to cross platform issues
• Conceptualized fully integrated web based applications for
Calibre’s top clients, working with the in-house developers
to achieve integrated online marketing solutions
ST. JOSEPH CORPORATION | Graphic Designer
1999 – 2002
• Worked one-on-one with Sony Canada’s marketing team.
Timothy’s Coffee, Ford Canada, and Sears
• Shared responsibilities with Creative Director for the vision
and creation of client design and solutions
• Accountable for client presentations for creative concepts
and information architecture for new business proposals,
and work in progress update meetings
RELATED SKILLS
• Key contributor on strategy, information architecture and
visual design
• Solid understanding of UX principles, workflows, wire-
frames, modeling
• Strong knowledge of responsive design, media queries, and
user experiences as it relates to small screen, tablet and
desktop UX design
• Able to distill diverse stakeholder requirements and user
needs into clear digital solutions
• Firm understanding of development language basics such
as HTML and CSS
• Knowledge of pre-press and print processes, print colour
theory and typographic standards
• Advanced Skills: Photoshop, Illustrator, Indesign, Flash,
Premiere, Acrobat, Axure, Sketch 3