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GURU NANAK INSTITUTE OF MANAGEMENT STUDIES
Matunga (E), Mumbai – 400
019
Date: 4th Feb2018
PGDM Term-VI CAPSTONE PROJECT BLUEPRINT
1.1. Name of the group members:
Pooja Sharma - 33
Khushal Joshi - 13
Saifan Farooqui - 31
sanjay -11
1.2. Name of the faculty guide:
Bins Mathew
1.3. Name of the industry:
Ice cream
1.4. Summary of the Business:
We are going to do ice cream business using online platform via Mobile Application,
Websites, Search Engine Optimization and Social Media.
1.5. What is the business mission (the main purpose of the business):
Our business mission is providing good quality of product and quick and fast service to
customer and we will full fill the customer demand according to their requirement.
1.6. What is the business vision (where will the business be in one, three and five years): Try
to make the business aims SMART – Specific, Measurable, Achievable, Realistic and Timely
Specific:- We are selling good quality of product through online platform.
Measurable :- Product delivery to customer within three hour to two days.
Achievable :- We will establish more warehouses to minimize delivery the service time.
Realistic :-
Timely:-

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1.7. Describe the product(s) or service(s) the business is going to sell:
Products Types: -Natural Ice-cream, Flavor Ice-cream,
1.8. Describe how the product(s) or service(s) will be sold:
We will sale our product via Mobile Application, Websites, Search Engine Optimization and
Social Media.
Target Customer: -Event Management Organization , Super Market, Vendor outlet.
1.9. What sets this business apart from the competition: Is the Business’ product/service
cheaper? Is the Business’ product/service better quality? Is the business filling a hole in the
market?
Apart from the competition we capture whole market in affordable price with quality product so
that people can buy easily.
1.10. SWOT analysis of the business
Strength
 Spared warehouse maximum area
Weakness
 Unable to do business in retail
Opportunities
Large number of target customer
Threats
Already many digital platform available in market
(Approved/Not Approved) Date: _____________