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Hootsuite Marketing Plan
- 1. Hootsuite Marketing Plan Angela UrizarFinn Pardon Jasveen Kaur Tarenjit Singh Shakun Jain BUS 233 Section 1 May 20th, 2021
- 2. Table of Contents 0506 03 04 01 02 Staffing and Execution Plan Budget This Year’s Program Technology Company Situational Analysis 09 07 08 Conclusion Profit Projection Evaluation and Measuring
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- 4. - Hootsuite MediaInc. is a social media marketing and management dashboard established in 2008 by Ryan Holmes - This dashboard offers their customers the ability to update their social networks, manage each of their platforms, and track their campaign results Company Description
- 5. Company Goals Mission To Championthe Power of Human Connection Goals To help people connect of social media and do amazing things together Core Strength Achieve their mission and goals by connecting people within the same living community, work teams, and brands they love. 02 03 01
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- 8. Company SWOT Analysis Strengths -Partnership with Brandwatch - Supplier relations Weaknesses - Hard to use platform - Marked as free but those services are limited Opportunities - Social media and platform certification course - New market: S&M firms Threats - Cyber Threats - Competition
- 9. Strengths â—Ź Popularity â—Ź Price â—ŹUpdates Weaknesses â—Ź No free trial â—Ź Lacks tutorials â—Ź Lacks features Opportunities â—Ź Larger file size â—Ź Predictive text Threats â—Ź Cyber Security â—Ź Competition Competitor SWOT Analysis (Later)
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- 12. -Dashboard that letsyou do everything from posts to analyzing social media trends on one platform for multiple social media platforms (instagram, twitter, facebook, linkedin, youtube, and pinterest). -Additional features include publishing, engaging, monitoring, advertising, and analyzing. -They also offer add-on product features such as ads, amplify, impact, insights, mobile apps, and sparkcentral -Overall, the dashboard plays the role of a marketing manager Product / Service
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- 14. -Offer 30 daytrials before buying a plan -Professional Plan: $49 -one user, 10 social accounts, unlimited scheduled posts, and access to all messages in one inbox -Team Plan: $129 -3 users, 20 social accounts, unlimited schedule posts, and access to all messages in one inbox -Business Plan: $599 -5+ users, 35 social media accounts, unlimited scheduled posts, and access to all messages in one inbox -Enterprise Account: Varies -unlimited users, 50 social accounts, unlimited scheduled posts, and access to all messages in one inbox Pricing
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- 16. ● Hootsuite wantsto become the one stop shop providing everything through their social media platform. ● Needs to improve its UX, and incorporate new features to truly become a one stop shop Such improvements to “stories” ● Launch marketing campaign targeting small and medium businesses Provide success stories and stress the ease of use with the new updates Go-to-Market Strategy
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- 18. Social Listening & Analytics Optimize communications strategy Review Management Getratings and brand value Security & Compliance Protect investments and assets Content Curation Discover authentic and immersive content Marketing automation and CRM Integrate social and marketing Technology
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- 20. Product Positioning and Messaging Features All-in-one dashboard: - Publishing -Engaging - Monitoring - Advertising - Analyzing Benefits Time efficiency: - Manage multiple social media accounts - Schedule in advance Differentiation Content library functionality Advantages - User friendly - Easy interface
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- 22. This Year’s Programs BrandAwareness Hootsuite offers: - High quality services to multiple users. - Easy user interface. - Expertise and collaborative insight. Hootsuite has multiple social media accounts. Demand Generation Easy-to-use website and mobile application. Contest: The Very Big Social Makeover for Small Business Organizational Enablement Creative Services: - Hootsuite Blog - Hootsuite Academy - Resources Library: ○ Case studies ○ Reports ○ Tool kits ○ Webinars
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- 24. First Quarter SecondQuarter Third Quarter Remodel UX Conduct hiring to support existing UX staff and begin the UX process Conduct testing and finalize improved interface Launch and provide support New Features Announce and assign project to backend staff Conduct testing and finalize improved interface Launch and provide support Marketing - Observe market and its trends - Conduct Primary and Observe secondary Data Send out emails to paying customers informing them of what Hootsuite is working on Begin campaign targeting small and medium sized businesses Staffing and Execution Plan
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- 26. 40% 60% Revenue Projected to increaseto approximately 90% since the pandemic Expenses Employees / Administration. No Start- up costs, shipping costs, physical product cost. Budget -Based on the graph above, we can conclude that there will be a large profit Profit Projection
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- 28. Evaluation/Measuring Sales - Monitor/ record data -See if there is an increase in leads Marketing - Click through rate Financial - ROI - Company revenue Business - Have a study group to test - Observe markets response
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- 30. Hootsuite needs tolisten to the need and wants of consumers, better design and easy to use software What we would do differently: - Had more time to do proper market research on trends - Conducted more primary data- surveys, interviews, etc. - Obtained more secondary data Conclusion
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