Hootsuite is a social media management platform that allows users to manage multiple social media accounts from one dashboard. Their marketing plan for the year includes improving the user experience, adding new features, and launching a marketing campaign targeting small and medium businesses. The budget projects increased revenue as expenses remain low since Hootsuite has no physical product costs. Progress will be evaluated based on sales data, marketing metrics, financial performance, and user testing to ensure Hootsuite continues meeting market needs.