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RETARGETING 2.0 
RECOGNIZING VISITOR 
INTENT IN REAL-TIME 
WEBINAR STARTS AT 10:00 PST | 1:00 EST 
IN PARTNERSHIP WITH 
ip...
RETARGETING 2.0 | RECOGNIZING VISITOR INTENT IN REAL-TIME 
TODAY’S AGENDA 
• Holiday retargeting trends and the cost of ge...
Automobile Electronics Government Telecom Textile/Retail Consumer 
80+ 
COUNTRIES 
COLLECTING 
+3,500 
ACTIVE 
BRANDS 
+70...
ACTIVE RESEARCH | REAL VISITORS REAL EXPERIENCES 
ENGAGING IN THE 
MOMENT OF TRUTH 
ENRICHING MARKETING 
TECHNOLOGIES WITH...
PROGRAMMATIC 
BRAND 
SAFETY 
CRM DATA 
INTEGRATION 
ADGEAR TRADER | POWERFUL FULL FEATURE DSP 
RICH SET 
OF 
CAMPAIGN 
TAR...
DIGITAL MARKETERS | SPENDING MORE TO REACH CONSUMERS 
Big Number - 2014 Holiday Season 
$51B 
Total spending on US digital...
NORTH AMERICA | BIGGEST SPENDERS 
Big Numbers 2014 
In 2014 B2C ecommerce sales worldwide will reach 
$1,471 trillion, 20%...
HOLIDAY SEASON | ONLINE SALES CONTINUE TO GROW 
Big Number - 2014 Holiday Season 
Online sales will soar this holiday seas...
HOLIDAY SEASON | NEW ONLINE SHOPPERS 
3.4 Million customers will fall into “new online shopper” 
– Forrester 
iperceptions...
HOLIDAY SEASON | ONLINE SHOPPERS SPENDING MORE 
Big Number - 2014 Holiday Season 
The average online shopper is predicted ...
RETARGETING DELIVERS | STAY TOP OF MIND 
Big Number - 2014 Holiday Season 
• 72% of visitors buy in the first 12 hours aft...
HOLIDAY SEASON | THE OPPORTUNTITY SPIKE 
SITE 
Nov. 2013 Traffic 
Index 
Dec. 2013 Traffic 
Index 
Ebay.com +44% +59% 
Ama...
HOLIDAY SEASON | IT’S A PRICEY TIME OF YEAR 
Costs Are Up – “It’s a Pricy Time of the Year” 
CPC $1.6 
August 
3X INCREASE...
HOLIDAY SEASON | IT’S A PRICEY TIME OF YEAR 
6X INCREASE CPM - EXPENSIVE TO GET IT WRONG 
CPM $0.48 
August 
CPM $2.9 
Nov...
Retargeting Works – Companies are Interested in Smarter Retargeting 
456,407 LIVE WEBSITES 
GOOGLE REMARKETING 
20,837 LIV...
RETARGETING 2.0 | INTENT DRIVES PERFORMANCE 
RETARGETING 2.0 
INTENT DRIVEN 
RETARGETED 
DISPLAY ADS 
STANDARD 
DISPLAY AD...
RETARGETING 2.0 | INTENT DRIVEN 
STATED INTENT BEHAVIOR 
iperceptions.com webinar@iperceptions.c com #intentretargeting 
M...
15% OF VISITORS HAVE 
THE STATED INTENT 
TO PURCHASE 
OTHERS 
BLANKET RETARGETING | THE CHALLENGES 
PURCHASE 
INTENDERS 
R...
BEHAVIORAL RULES | THE CHALLENGES 
56% 
OF VISITORS IN THE CART 
DON’T INTEND TO PURCHASE 
67% 
OF PURCHASE INTENDERS 
DON...
BEHAVIORAL RULES | THE CHALLENGES 
Rules are complex and difficult 
to maintain 
90% 
 
SITES & CAMPAIGNS EVOLVE, 
RULES ...
MISSED 
OPPORTUNITY 
BEHAVIORAL MODELS | THE CHALLENGES 
RESEARCH 
SUPPORT 
SITE TRAFFIC 
80% 
of opportunity missed 
PURC...
THE OPPORTUNITY | FIRST PARTY CUSTOMER FEEDBACK 
FIRST PARTY DATA IS KING 
Acting on first-party data should 
be a priorit...
ACTIVE RECOGNITIONTM FOR RETARGETING 
INCREASES THE PERFORMANCE OF RETARGETING CAMPAIGNS 
BY RECOGNIZING VISITOR INTENT IN...
ACTIVE RECOGNITION | AD CONTENT & BID ALIGNMENT 
STATED INTENT / OBJECTIVE MESSAGE / CONTENT 
PURCHASE 
Increase Conversio...
ACTIVE RECOGNITION | INTENT RETARGETING 
RETARGETING 2.0 
RECOGNIZE IMMEDIATE 
VISITOR INTENT 
1 2 3 
SETUP CAMPAIGNS 
ACC...
RETARGETING 2.0 | RECOGNIZING VISITOR INTENT IN REAL-TIME 
5 TAKEAWAYS 
 Retargeting is evolving | need to be relevant 
...
RETARGETING 2.0 | SCHEDULE A MEETING TO LEARN MORE 
SCHEDULE A MEETING 
TO LEARN MORE 
webinar@iperceptions.com 
ipercepti...
IN PARTNERSHIP WITH 
www.iperceptions.com | 
iperceptions.com webinar@iperceptions.com #intentretargeting
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iPerceptions & Adgear present: Retargeting 2.0

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There are many weapons in the digital marketer’s arsenal but few as promising as retargeting. With the holiday season upon us, we all expect our site traffic to spike. The question then arises, how can I use retargeting to reach these visitors and maximize my potential revenue? We have two choices, invest more budget in our campaigns or conduct smarter more efficient retargeting.

This is the webinar presentation hosted by Duff Anderson, SVP of iPerceptions and JF Houpert, Director of RTB Performance at AdGear on Thursday December 4th, 2014 to show how to recognize visitor intent in real-time for more effective and intelligent retargeting.

Published in: Data & Analytics
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iPerceptions & Adgear present: Retargeting 2.0

  1. 1. RETARGETING 2.0 RECOGNIZING VISITOR INTENT IN REAL-TIME WEBINAR STARTS AT 10:00 PST | 1:00 EST IN PARTNERSHIP WITH iperceptions.com webinar@iperceptions.c com #intentretargeting
  2. 2. RETARGETING 2.0 | RECOGNIZING VISITOR INTENT IN REAL-TIME TODAY’S AGENDA • Holiday retargeting trends and the cost of getting it wrong • The biggest challenge of retargeting, relying solely on behavior to execute campaigns • How to improve the effectiveness of retargeting campaigns by recognizing a visitor’s intent iperceptions.com webinar@iperceptions.com #intentretargeting
  3. 3. Automobile Electronics Government Telecom Textile/Retail Consumer 80+ COUNTRIES COLLECTING +3,500 ACTIVE BRANDS +700M SURVEY INVITATIONS / YEAR iperceptions.com webinar@iperceptions.c com #intentretargeting 15 PATENTS PENDING 20M+ VISITOR INTENT DATA POINTS/ YEAR +14 YRS DIGITAL CUSTOMER EXPERIENCE 32 SUPPORTED LANGUAGES IPERCEPTIONS | DIGITAL CUSTOMER RESEARCH 24B HITS / YEAR Goods Media Hospitality/ Tourism Financing
  4. 4. ACTIVE RESEARCH | REAL VISITORS REAL EXPERIENCES ENGAGING IN THE MOMENT OF TRUTH ENRICHING MARKETING TECHNOLOGIES WITH THE VOICE OF THE CUSTOMER iperceptions.com webinar@iperceptions.c com #intentretargeting
  5. 5. PROGRAMMATIC BRAND SAFETY CRM DATA INTEGRATION ADGEAR TRADER | POWERFUL FULL FEATURE DSP RICH SET OF CAMPAIGN TARGETING OPTIONS FULL TRANSPARENCY ANALYTICS & REPORTING CAMPAIGN OPTIMIZATION & MACHINE LEARNING AUDIENCE DATA INTEGRATED VIEWABILITY METRICS DYNAMIC RETARGETING RICH MEDIA iperceptions.com webinar@iperceptions.c com #intentretargeting
  6. 6. DIGITAL MARKETERS | SPENDING MORE TO REACH CONSUMERS Big Number - 2014 Holiday Season $51B Total spending on US digital advertising $22B Total spending on US display advertising (44% of total digital ad spending) – eMarketer iperceptions.com webinar@iperceptions.c com #intentretargeting
  7. 7. NORTH AMERICA | BIGGEST SPENDERS Big Numbers 2014 In 2014 B2C ecommerce sales worldwide will reach $1,471 trillion, 20% increase US and Canada will remain the leading region accounting for around 1/3 of the dollars spent on digital purchases worldwide – eMarketer iperceptions.com webinar@iperceptions.c com #intentretargeting
  8. 8. HOLIDAY SEASON | ONLINE SALES CONTINUE TO GROW Big Number - 2014 Holiday Season Online sales will soar this holiday season, coming in a $89 Billion, 13% increase from last year – Forrester iperceptions.com webinar@iperceptions.c com #intentretargeting
  9. 9. HOLIDAY SEASON | NEW ONLINE SHOPPERS 3.4 Million customers will fall into “new online shopper” – Forrester iperceptions.com webinar@iperceptions.c com #intentretargeting
  10. 10. HOLIDAY SEASON | ONLINE SHOPPERS SPENDING MORE Big Number - 2014 Holiday Season The average online shopper is predicted to spend 10% more this year – Forrester iperceptions.com webinar@iperceptions.c com #intentretargeting
  11. 11. RETARGETING DELIVERS | STAY TOP OF MIND Big Number - 2014 Holiday Season • 72% of visitors buy in the first 12 hours after first leaving a site • 26% of customers will return to a site through retargeting • Display retargeted visitor is 3x more likely to click on an ad • Display retargeted visitor is 70% more likely to convert iperceptions.com webinar@iperceptions.c com #intentretargeting
  12. 12. HOLIDAY SEASON | THE OPPORTUNTITY SPIKE SITE Nov. 2013 Traffic Index Dec. 2013 Traffic Index Ebay.com +44% +59% Amazon.com +99% +25% Walmart.com +31% +34% Bestbuy.com +24% +10% Kohls.com +77% +92% Costco.com +21% +18% Calculated on average monthly visits iperceptions.com webinar@iperceptions.c com #intentretargeting
  13. 13. HOLIDAY SEASON | IT’S A PRICEY TIME OF YEAR Costs Are Up – “It’s a Pricy Time of the Year” CPC $1.6 August 3X INCREASE CPC - EXPENSIVE TO GET IT WRONG Sample of AdGear clients CPC $4.8 November iperceptions.com webinar@iperceptions.c com #intentretargeting
  14. 14. HOLIDAY SEASON | IT’S A PRICEY TIME OF YEAR 6X INCREASE CPM - EXPENSIVE TO GET IT WRONG CPM $0.48 August CPM $2.9 November Sample of AdGear clients iperceptions.com webinar@iperceptions.c com #intentretargeting
  15. 15. Retargeting Works – Companies are Interested in Smarter Retargeting 456,407 LIVE WEBSITES GOOGLE REMARKETING 20,837 LIVE WEBSITES PERFECT AUDIENCE 72,677 LIVE WEBSITES iperceptions.com webinar@iperceptions.c com #intentretargeting ADROLL RETARGETING | QUICKER ADOPTION OF NEW TECHNOLOGY
  16. 16. RETARGETING 2.0 | INTENT DRIVES PERFORMANCE RETARGETING 2.0 INTENT DRIVEN RETARGETED DISPLAY ADS STANDARD DISPLAY ADS iperceptions.com webinar@iperceptions.c com #intentretargeting
  17. 17. RETARGETING 2.0 | INTENT DRIVEN STATED INTENT BEHAVIOR iperceptions.com webinar@iperceptions.c com #intentretargeting MARKETING AUTOMATION CHAT SOLUTIONS RETARGETING PERSONALIZATION ADVERTISING
  18. 18. 15% OF VISITORS HAVE THE STATED INTENT TO PURCHASE OTHERS BLANKET RETARGETING | THE CHALLENGES PURCHASE INTENDERS RESEARCHERS SUPPORT SEEKERS USERS iperceptions.com webinar@iperceptions.c com #intentretargeting
  19. 19. BEHAVIORAL RULES | THE CHALLENGES 56% OF VISITORS IN THE CART DON’T INTEND TO PURCHASE 67% OF PURCHASE INTENDERS DON’T VISIT THE CART WRONG SEGMENT MISSED OPPORTUNITY iperceptions.com webinar@iperceptions.c com #intentretargeting
  20. 20. BEHAVIORAL RULES | THE CHALLENGES Rules are complex and difficult to maintain 90%  SITES & CAMPAIGNS EVOLVE, RULES NEED TO UPDATE OF SESSIONS ARE UNIQUE AFTER ONLY A FEW CLICKS iperceptions.com webinar@iperceptions.c com #intentretargeting
  21. 21. MISSED OPPORTUNITY BEHAVIORAL MODELS | THE CHALLENGES RESEARCH SUPPORT SITE TRAFFIC 80% of opportunity missed PURCHASE OTHERS USAGE iperceptions.com webinar@iperceptions.c com #intentretargeting
  22. 22. THE OPPORTUNITY | FIRST PARTY CUSTOMER FEEDBACK FIRST PARTY DATA IS KING Acting on first-party data should be a priority for every company Customer feedback is valuable first party data iperceptions.com webinar@iperceptions.c com #intentretargeting
  23. 23. ACTIVE RECOGNITIONTM FOR RETARGETING INCREASES THE PERFORMANCE OF RETARGETING CAMPAIGNS BY RECOGNIZING VISITOR INTENT IN REAL-TIME. iperceptions.com webinar@iperceptions.c com #intentretargeting
  24. 24. ACTIVE RECOGNITION | AD CONTENT & BID ALIGNMENT STATED INTENT / OBJECTIVE MESSAGE / CONTENT PURCHASE Increase Conversion • Special Offers / Promos • Coupons • Price Comparison RESEARCH Effective Lead Nurturing • Product Awareness • Competitive Comparison • Product Specs / Options SUPPORT Increase Retention • Live Support / Contact Info • Support Topics / Search • Community Knowledge iperceptions.com webinar@iperceptions.com #intentretargeting BID LEVEL
  25. 25. ACTIVE RECOGNITION | INTENT RETARGETING RETARGETING 2.0 RECOGNIZE IMMEDIATE VISITOR INTENT 1 2 3 SETUP CAMPAIGNS ACCORDING TO INTENT STATES COLLECT STATED INTENT TO FUEL ACTIVE RECOGNITION TECHNOLOGY iperceptions.com webinar@iperceptions.c com #intentretargeting
  26. 26. RETARGETING 2.0 | RECOGNIZING VISITOR INTENT IN REAL-TIME 5 TAKEAWAYS  Retargeting is evolving | need to be relevant  First party data is king | find innovative partners  Recognize visitor intent | ad content & bid alignment iperceptions.com webinar@iperceptions.c com #intentretargeting
  27. 27. RETARGETING 2.0 | SCHEDULE A MEETING TO LEARN MORE SCHEDULE A MEETING TO LEARN MORE webinar@iperceptions.com iperceptions.com webinar@iperceptions.c com #intentretargeting
  28. 28. IN PARTNERSHIP WITH www.iperceptions.com | iperceptions.com webinar@iperceptions.com #intentretargeting

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