There are many weapons in the digital marketer’s arsenal but few as promising as retargeting. With the holiday season upon us, we all expect our site traffic to spike. The question then arises, how can I use retargeting to reach these visitors and maximize my potential revenue? We have two choices, invest more budget in our campaigns or conduct smarter more efficient retargeting.
This is the webinar presentation hosted by Duff Anderson, SVP of iPerceptions and JF Houpert, Director of RTB Performance at AdGear on Thursday December 4th, 2014 to show how to recognize visitor intent in real-time for more effective and intelligent retargeting.