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
Chelsea Langen
NMDL
Fall 2010
Insomnia Cookies
Social Media Marketing Strategy
Who Is Insomnia Cookies?
•University of Pennsylvania
•College campus expansion
Target Market
•College students
•Low-income
•Parents
•Student
organizations
Challenges
•Location
•Low-income
customer base
•Social media
consistency
Social Media
•Facebook
•Twitter (by campus)
•Streamlining all
platforms for
promotion
New Ideas
•“Study late, party
later… Refuel with
Insomnia Cookies”
•Facebook photo
contest
•Weekly giveaways
for followers
Budget
•Social media
platforms are
free
•Cost to
company are the
giveaways
Goals
•Increase brand
awareness
•Growth in sales
•Increase social
media presence
Measuring Success
•Easy to
evaluate
•Profit
increase
•Fan/friend/fo
llower count
In Summary
•Utilizing free social
media outlets
•Increase customer
interaction with
Insomnia Cookies
•Building customer
lo...
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Insomnia Cookies

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Insomnia Cookies

  1. 1.  Chelsea Langen NMDL Fall 2010 Insomnia Cookies Social Media Marketing Strategy
  2. 2. Who Is Insomnia Cookies? •University of Pennsylvania •College campus expansion
  3. 3. Target Market •College students •Low-income •Parents •Student organizations
  4. 4. Challenges •Location •Low-income customer base •Social media consistency
  5. 5. Social Media •Facebook •Twitter (by campus) •Streamlining all platforms for promotion
  6. 6. New Ideas •“Study late, party later… Refuel with Insomnia Cookies” •Facebook photo contest •Weekly giveaways for followers
  7. 7. Budget •Social media platforms are free •Cost to company are the giveaways
  8. 8. Goals •Increase brand awareness •Growth in sales •Increase social media presence
  9. 9. Measuring Success •Easy to evaluate •Profit increase •Fan/friend/fo llower count
  10. 10. In Summary •Utilizing free social media outlets •Increase customer interaction with Insomnia Cookies •Building customer loyalty

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