3. • Introduction
• Pre-event gamification
• Event gamification
• High Dollar vs Low Dollar Example
• Conclusion
• EventTech Zero Cost Social Media Gamification Game Winner
Agenda

4. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 4Presentation ID
Social Media Goals
• Define your event and social media
gamification goals
• Cisco Live social media gamification goals
• Drive event awareness
• Encourage social engagement for onsite and
online attendees
• Revenue

5. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 5Presentation ID
Contests
• Caption This!
• Sweepstakes
• Blogger contest
Pre-event During Event
• Scavenger Hunt
• Elvis Cape
• My Favorite Speaker
• Remote attendee engagement &
acknowledgement
• Skywriting

6. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 6Presentation ID
Caption This!
• Encourage Community excitement
and engagement pre-event
• Participants get to ”know” one
another & let their creativity shine
• Brand engagement and
acknowledgement opportunity
• Event amplification as participants
have their friends “like” their
captions

7. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 7Presentation ID
Facebook Engagements During the Contest
Compared to Usual Brand Post Updates
Contest Updates
• Reach range 1,818 – 5,233
• Post Likes 9 – 33
• Comments 9 – 43
• Likes on fan posts 17 – 201
• Shares 4 - 11
Usual Updates
• Reach average 1,285
• Post likes 1
• Comments .5
• Likes on fan posts 0
• Shares .5

8. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 8Presentation ID
Sweepstakes
Attendees enter a sweepstakes on
Twitter or Facebook for an opportunity
to meet the celebrity talent at the
conference
• Infiltrate attendee’s network of
likeminded prospects
• Best gamification results for revenue

9. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 9Prentation ID
Facebook Sweepstakes
• Attendees update their Facebook
status indicating they just registered
for Cisco Live and entered to win a
back stage pass with the Guest
Keynote Speaker
• Prize: Attendee and their guest
meet the celebrity keynote speaker
following the keynote and have their
photo taken with the speaker

10. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 10Presentation ID
Twitter Sweepstakes
• Attendees update their Twitter
status indicating they are attending
Cisco Live and they want to meet
the band
• Prize: Winner has a photo opp with
the band at the Customer
appreciation Event

11. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 11Presentation ID
Sweepstake Contest Results
• 92 registrations directly tracked to
sweepstakes contests
• $ 77,770 in revenue
• Happy winners!

12. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 12Presentation ID
Blogger Contest
• Participating bloggers request a
tracking URL to include in the post
from a form on our website
• Compete for a Conference Pass
• Entrant with the most tracked
registrations wins
Results:
• Brand gets amplification from
attendee blogs provided by a
credible voice
• Bloggers receive:
• Acknowledgement from brand
• Amplification of their blog
• Exposure on Cisco Live site
• 54 attendee blogs
• 538 clicks tracked from blogs

13. During the Event

14. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation ID
Scavenger Hunt
Objective
• Awareness of key sites or activities
• Increase social sharing of high
priority targets
Game activities
• Attendees take photos
• Post on Twitter or Instagram with
the event & game hashtags for
points
Photo targets include
• Sponsors
• Brand focus areas / topics
• Fun attendee & event venue targets
Prizes
• 2016 – Daily & Grand Prize of gift
card
• 2014 – Special roped off area during
the party

15. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 15Presentation ID
Scavenger Hunt Results
• Users shared their enthusiasm for
the event and highlighted key
targets with their social shares
• Participants driven to key event
areas
• 953 #CLUSwin (game hashtag)
mentions

16. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Elvis Cape
Attendee competed based on daily
content topics:
• Sunday: Best Pre-Show Content
• Monday: Best Innovation Talk tweets
• Tuesday: Best “luminary” keynote
insights and content
• Wednesday: Best Exhibit Floor
insights and content
Daily winner:
• Wore Elvis cape throughout show
• 3 passes to suite at the party
16Presentation ID

17. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 17Presentation ID
Elvis Cape Results
• Attendees and participants
appreciated the quality of content
• Winners enjoyed the recognition
and proudly wore the cape

18. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 18Presentation ID
My Favorite Speaker
Attendees applaud their favorite
speakers:
• Tweet speaker’s Twitter handle with
game hashtag
• Participants entered for a daily
drawing of Cisco Press product
• Speaker with the most nominations
wins a gift card

19. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Outstanding Remote Attendee
• Pre-event monitoring and collecting twitter
handles of people indicating sadness because
they cannot attend Cisco Live or who plan to
follow along online via social (#CLUS) and the
online broadcast
• Monitor remote attendees during the event and
encourage them to participate via social
• Created graphics for the “Best Remote
Attendee” each day to share on social,
highlighting remote contributors to the
conversation
19Presentation ID

20. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Skywriting Contest
• Participants complete the Cisco Live
tag line “Your Time Is Now” to …
with their response on Twitter
• 20 winners selected to have their
response and Twitter handle written
in the sky during the event
20Presentation ID

21. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 21Presentation ID
Contest Execution Counts – Social Charity Example
Dreamforce & Cisco Live Social Charity Campaigns Compared 2015
Dreamforce
• Post an update on Twitter or Instagram with
required hashtag
• $10 donation per update
• Donation goes to Girls Who Code
• Up to $20,000 donation for the cause
• 4 daily prizes and a grand prize
• 421 total entries including all mentions from the
brand in 2 week period
Cisco Live
• Tweet to participate with event hashtag
• $1 per tweet
• Mike Rowe Works Foundation
• Up to $20,000
• No prizes for participant updates
• 20,000 entries within 5 days

22. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Our game winner and Sprinkr display from our
session gamification using #EventTechLive
22Presentation ID

23. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Another fun entry brought in from Sprinklr
23Presentation ID

24. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Sprinklr Display of #EventTechLive Content
24Presentation ID

25. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public