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Paul Tenney's (Ematic Solutions) presentation from Mumbrella360 Asia

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Stephanie Borys

Paul Tenney, CEO & Co-founder, Ematic Solutions, presented a Masterclass on How to Win at Email Marketing

Marketing
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Digital Marketing Intelligence
Is Email truly dead?
Email personalisation Dynamic Content Database Segmentation Email Timing Customer Journey Current Marketing Engagement Metrics
What is email fatigue? ‘Email fatigue occurs when buyers get tired of email.’ Source; TowerData https://www.towerdata.com/blog/bid/206186/Email-Fatigue-Are-Your-Customers-Tired-of-Receiving-Email
NEW subscribers OLD subscribers better than Does this mean….
New Subscribers Fatigue What do we need?
The goal is to produce optimization for quality and quantity at the same time Database Strategy
Systematically address all parts of the funnel GROW ENGAGE CONVERT
THANK YOU Paul Tenney CEO and Co-founder, Ematic Solutions www.ematicsolutions.com

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