5. 70% direct mailSource: Association for Interactive Marketing, DoubleClick Study E-MAIL ME THAT When asked e-mail usage in daily Business activities, 95% said they use e-mail to communicate with customers, 94% said they communicate with partners and business associates via e-mail, and 88% e-mail potential buyers Source: Interland
6. The Challenge for Businesses… Keeping current relationship strong while looking for new business Sales & Profits Investment ($ and time) Email Most profits are generated by repeat customers Most new andgrowing businessesfocus on acquisition