Erik Hallander's Presentation at Mumbrella's Retail Marketing Summit

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Stephanie Borys

Erik Hallander, Managing Director, Isobar Australia, Presented on 'Why Headless Commerce Will Redefine Retail'

Retail

The opportunity is
great, but the reality
is difficult.

Systems and
Tools
“Technology
problem”
Channel
based
thinking

Presentation Layer
The customer in the centre / Environment and touchpoints
API Ecosystem
Procurement Management, CRM, BI Reporting, ERP/
Accounting, E-Commerce, Warehouse Operation and
Retail Operation, Distribution Operation
Operation Layer

Single
Channel
Multi
channel
Omni
channel
Unified
commerce

eCommerce
led experience.
ARCHITECTURE
Typical size
300kb
PRESENTATION
CONTENT
RICH MEDIA
EMAIL
SOCIAL MEDIA
VIEW WEB PAGE 1
VIEW WEB PAGE 2
VIEW WEB PAGE 3
VIEW WEB PAGE 4
TOUCHPOINTTECHNOLOGYLANDSCAPE
eCommerce
Platform
ORDERS PROFILELOGISTICS
CONTENT
RICH MEDIA
EMAIL
SOCIAL
Content Management
Platform

Developing a
strategy
Unifying
‘verticals’
Enjoy

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Erik Hallander's Presentation at Mumbrella's Retail Marketing Summit

1. HEADLESS COMMERCE

2. UNDERSTANDING COMMERCE

3. The opportunity is great, but the reality is difficult.

4. Singles day 2018 100% $42B 27%

5. The industry has always struggled.

6. Systems and Tools “Technology problem” Channel based thinking

7. Single Channel

8. Multi channel

9. Omni channel

10. SHIFTING OUR THINKING

11. AN INTRODUCTION COMMERCE HEADLESS

12. Presentation Layer The customer in the centre / Environment and touchpoints API Ecosystem Procurement Management, CRM, BI Reporting, ERP/ Accounting, E-Commerce, Warehouse Operation and Retail Operation, Distribution Operation Operation Layer

13. Retail is E OLVING.V

14. Single Channel Multi channel Omni channel Unified commerce

15. Emotional

16. Functional

17. Tangible

18. You must support all pillars

19. eCommerce led experience. ARCHITECTURE Typical size 300kb PRESENTATION CONTENT RICH MEDIA EMAIL SOCIAL MEDIA VIEW WEB PAGE 1 VIEW WEB PAGE 2 VIEW WEB PAGE 3 VIEW WEB PAGE 4 TOUCHPOINTTECHNOLOGYLANDSCAPE eCommerce Platform ORDERS PROFILELOGISTICS CONTENT RICH MEDIA EMAIL SOCIAL Content Management Platform

20. CMS led experience. ARCHITECTURE Typical size 300kb PRESENTATION CONTENT RICH MEDIA EMAIL SOCIAL MEDIA VIEW PAGE 1 VIEW PAGE 2 VIEW PAGE 3 VIEW PAGE 4 TOUCHPOINTTECHNOLOGYLANDSCAPE Content Platform PROFILE LOGISTICSORDER CATALOGUE CHECKOUT PRICING PROMOTIONS eCommerce Platform

21. Touchpoint Ecosystem Headless Decoupled. ARCHITECTURE Typical size 15-30kb (10-20x smaller) HEADLESS PRESENTATIONLAYER DECOUPLEDAPIOPERATION LAYER LOGISTICS CATALOGUE CHECKOUT PRICING PROMOTIONS eCommerce Platform CONTENT RICH MEDIA EMAIL SOCIAL Content Management Platform PROFILE BEHAVIOURAL PREFERENCES ORDERS Customer Data Platform Design systems Components Notifications Web touchpoint 1 32 54 6 PRESENTATION APIs Component render 3-5x faster

22. THE OPPORTUNITY AHEAD

23. Sunk cost fallacy

24. ORGANISATIONAL UNITY

25. Unique experiences

26. Developing a strategy Unifying ‘verticals’ Enjoy