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Matt Rowley, CRO Fairfax Metro Publishing
FairfaxAMP reportedadvertisingrevenue
*Growth figure not reported
ROSABETH MOSS-KANTER
Professor of Business, Harvard Business School
“Think outside the building”
ROSABETH MOSS-KANTER
Professor of Business, Harvard Business School
“Think outside the building”
“Shake it up like a Kaleidoscope”
“You could never convince a
monkey to give you a banana
by promising him limitless
bananas after death in
monkey heaven.”
Yuval Noah Harari, Sapiens: A Brief History of Humankind
“1845....was conspicuous for the energy with
which the squatting interestsendeavoured to
re-establishthe system [of transportation of
convicts]. They found... their strongest and most
consistent opponent in the Herald.”
Century of Journalism (1931)
https://immersive.smh.com.au/187years/
TRUST
Source: NMW AdTrust Study 2018
Source: NMW AdTrust Study 2018
PLATFORMS
MIRRORS
SHAPERS
Media owners
Whenyouthinkofbusinessandfinancebrandsindigitalandprinted
format,whichbrandscometomind?
Source: Readerscope Brand Tracker FY18 National B&F Sample
Source: ERGO Research 2016
Establishment Executives sources of business news
Source: Millward Brown 2018
What’s next?
Matt Rowley's (Fairfax Media) presentation at Mumbrella's Publish 2018

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Matt Rowley's (Fairfax Media) presentation at Mumbrella's Publish 2018