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Path	to	Client	Partnership
Ignore
Path	to	Client	Partnership
Not	Top	of	MindSupplier
10%
Relationship	Status Business	Opportunity
Limited	Opportunity	for	Growth
Assume
Contact	Strategy	
&	Plan
Contact	Strategy	
&	Plan
Assume
Ignore
Path	to	Client	Partnership
Not	Top	of	MindSupplier
10%
Relationship	Status Business	Opportunity
Limited	Opportunity	for	Growth
Focus	Day-to-Day
Ignore
Path	to	Client	Partnership
Opportunity	to	Retain
Not	Top	of	Mind
Service	Provider
Supplier
50%
10%
Relationship	Status Business	Opportunity
Limited	Opportunity	for	Growth
Assume
Contact	Strategy	
&	Plan
Operational	
Excellence
Focus	Day-to-Day
Ignore
Operational	Excellence
Path	to	Client	Partnership
Opportunity	to	Retain
Not	Top	of	Mind
Service	Provider
Supplier
10%
Relationship	Status Business	Opportunity
Limited	Opportunity	for	Growth
50%
Assume
Contact	Strategy	
&	Plan
Improve	Their	World
Improve	Day-to-Day
Focus	Day-to-Day
Ignore
Operational	Excellence
Path	to	Client	Partnership
Strong	Contender
Opportunity	to	Retain
Not	Top	of	Mind
Trusted	Advisor
Service	Provider
Supplier
80%
50%
10%
Relationship	Status Business	Opportunity
Limited	Opportunity	for	Growth
Assume
Contact	Strategy	
&	Plan
Continuous	
Improvement
Improve	Their	World
Improve	Day-to-Day
Focus	Day-to-Day
Ignore
Operational	Excellence
Continuous	Improvement
Path	to	Client	Partnership
Opportunity	to	Retain
Not	Top	of	Mind
Service	Provider
Supplier
50%
10%
Relationship	Status Business	Opportunity
Limited	Opportunity	for	Growth
Strong	ContenderTrusted	Advisor
80%
Assume
Contact	Strategy	
&	Plan
Client	Advocacy
Improve	Their	World
Improve	Day-to-Day
Focus	Day-to-Day
Ignore
Operational	Excellence
Continuous	Improvement
Path	to	Client	Partnership
Opportunity	to	Retain
Not	Top	of	Mind
Service	Provider
Supplier
50%
10%
Relationship	Status Business	Opportunity
Limited	Opportunity	for	Growth
Strong	ContenderTrusted	Advisor
80%Client	Advocacy
Assume
Contact	Strategy	
&	Plan
Build	Their	Future
Improve	Their	World
Improve	Day-to-Day
Focus	Day-to-Day
Ignore
Client	Advocacy
Operational	Excellence
Continuous	Improvement
Path	to	Client	Partnership
Partner
Strong	Contender
Opportunity	to	Retain
Not	Top	of	Mind
Trusted	Advisor
Service	Provider
Supplier
Non-Competed
100%
80%
50%
10%
Relationship	Status Business	Opportunity
Limited	Opportunity	for	Growth
Assume
Contact	Strategy	
&	Plan
Transformation
Build	Their	Future
Improve	Their	World
Improve	Day-to-Day
Focus	Day-to-Day
Ignore
Client	Advocacy
Operational	Excellence
Continuous	Improvement
Path	to	Client	Partnership
Partner
Strong	Contender
Opportunity	to	Retain
Not	Top	of	Mind
Trusted	Advisor
Service	Provider
Supplier
Non-Competed
100%
80%
50%
10%
Relationship	Status Business	Opportunity
Limited	Opportunity	for	Growth
Assume
Contact	Strategy	
&	Plan
Transformation
Path	to	Client	Partnership

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William Leach's (The Leach Partnership) presentation at Mumbrella SAGE