Sage e-Marketing and CRM


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CRM and eMarketing- the
Targeted Marketing Dream to
Create More Qualified Leads...

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Sage e-Marketing and CRM

  1. 1. CRM + E-marketing = Targeted Results<br />Why E-marketing and CRM are more effective when used together<br />
  2. 2. Dan Ogdon<br />VP of Marketing<br />Swiftpage<br />Duncan Wood<br />CRM Product Manager <br />Sage UK<br />Who?<br />
  3. 3. Overview<br />CRM at its core<br />E-marketing at its core<br />Why E-marketing needs CRM?<br />Why CRM needs E-marketing?<br />Why integrated E-marketing is a better experience?<br />
  4. 4. CRM at its coreRelationships<br />CRM at its core is a device to assist companies with insight into how they relate to their customers<br />
  5. 5. CRM at its coreInsight<br />CRM is not contact management<br />CRM delivers deep insight into each relationship as it pertains to the overall business<br />
  6. 6. CRM at its coreBusiness Process<br />CRM points the user in the right direction allowing them to focus on their business<br />
  7. 7. E-Marketing at its coreReach<br /><ul><li>Develop and nurture relationships</li></li></ul><li>E-Marketing at its coreGrow<br />Create new relationships<br />Develop deeper knowledge of existing relationship<br />
  8. 8. E-Marketing at its coreQualify<br /><ul><li>Allow profitable relationships to surface</li></li></ul><li>E-Marketing at its coreAutomate<br /><ul><li>Set it and forget it</li></li></ul><li>Why E-Marketing needs CRMMore than Contact information<br /><ul><li>The message can only be as good as the data allows it to be.</li></li></ul><li>Why E-Marketing needs CRMRelevancy – Highly targetable<br />Batch and blast marketing doesn’t work<br />With insight comes focus – focused messaging, focused target group<br />
  9. 9. Why E-Marketing needs CRMRich Personalisation<br />Merge database information to make it feel completely tailored to the recipient <br />
  10. 10. Why E-Marketing needs CRMSuccess measurement<br />CRM is more than contact management – e-marketing adds to the overall story told within CRM<br />
  11. 11. Why E-Marketing needs CRMData access<br />Sage’s CRM applications are integrated into Sage’s ERP and Accounting Products – more data more relevancy<br />
  12. 12. Why CRM needs E-MarketingData is Data until you do something with it<br />Give the user a reason to think..<br />“So if I enter this.. Then what happens?”<br />Suddenly they see the benefit of “accurate and timely data” <br />
  13. 13. Why CRM needs E-MarketingFull Circle Automation<br />CRM is static unless it is fed and driven by information<br />CRM pushes information to e-marketing and e-marketing feeds data into CRM to make it more intelligent<br />
  14. 14. Why CRM needs E-MarketingMarketing drives Sales Engagement<br />E-marketing results inform the Sales about the customer<br />If the next step is to call a hot prospect as a result of E-Marketing marketing messages then Sales are happy<br />
  15. 15. Why CRM needs E-MarketingData Freshness<br />Opt out<br />Correct bad information<br />Product interest - surveys<br />
  16. 16. Why Integrated is BetterData is in One Place<br />Don’t have 2 systems<br />
  17. 17. Why Integrated is BetterAutomation<br />Data drives Marketing activities<br />As the data in the CRM changes, so does a target group<br />As E-Marketing interaction occurs - CRM is informed<br />
  18. 18. Why Integrated is BetterThe data is the data<br />No sync time <br />Enables a quick response – change your message on the fly<br />
  19. 19. Why Integrated is BetterResults alter the Sales Experience<br />E-marketing activity feeds sales automation activity which feeds E-marketing activity<br />Cycle continues to qualify and ultimately close<br />More informed<br />More efficient<br />More confident<br />
  20. 20. Why Integrated is BetterHistory<br />Put the R back in CRM<br />Its about Relationships..<br />E-Marketing is part of that <br />
  21. 21. Why Integrated is BetterIt’s where you live.. <br />What happened lives where you live<br />CRM<br />
  22. 22. Question and Answer<br />