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www.tracom.de • @stefangentz • facebook.com/stefan.gentz
by Stefan Gentz, tracom.de • @StefanGentz
CONGILTIY 2014 • 19–20 ...
twitter:
@stefangentz
	facebook:
	fb.com/stefan.gentz
	LinkedIn:
	linkedin.com/in/stefangentz
Stefan Gentz
@stefangentz at
#CONGILITY:
Your voice matters!
Let's make this event trending!
THE WORLD HAS
CHANGED
+WLAN
CONSUMING CONTENT
EVERYWHERE
BUT WE STILL PRODUCE
AND STORE CONTENT
IN:
MOBILE
REVOLUTION
156,000,000
GIGABYTES
(2012)
German IT Industry Association BITKOM
MOBILE WEB TRAFFIC DATA IN GERMANY
267,000,000
GIGABYTES
(2013)
German IT Industry Association BITKOM
+71%
MOBILE WEB TRAFFIC DATA IN GERMANY
2,670,000,000
GIGABYTES
(2018, ESTIMATED)
CISCO
MOBILE WEB TRAFFIC DATA IN GERMANY
85% GO ONLINE WITH
SMARTPHONE, LAPTOP, TABLET
69% GO ONLINE STATIONARY
German IT Industry Association BITKOM
MOBILE WEB US...
ESTIMATED SMARTPHONE
SALES IN 2014:
30,000,000
German IT Industry Association BITKOM
MOBILE WEB USAGE IN GERMANY
HTML5 VS. XML
EPUB
PDF
PESSIMIST: OH, THIS
CAN'T GET ANY WORSE!
OPTIMIST: YES, IT CAN!
1.
BE COMMUNICATIVE
THE SITUATION ROOM
The TechWriter
The TechWriter
The Marketing Guy
The Marketing Guy
The TechWriter The IT guy
The TechWriter The IT guy
The Budget owner
The Marketing Guy
The TechWriter The IT guy
The Budget owner
The Consultant
The Marketing Guy
Your boss
The TechWriter The IT guy
The Budget owner
The Consultant
The Marketing Guy
Your boss
The TechWriter The IT guy
The Budget owner
The Consultant
The Marketing Guy
The Suppliers
WHERE IS THE NORTH POLE?
2.
BE SELF-AWARE
(AND HONEST!)
SWOT
STRENGHTS
OPPORTUNITIES
WEAKNESSES
THREATS
SWOT
3.
BE REALISTIC
4 QUESTIONS
HOW MUCH CONTENT
DO YOU PRODUCE?
HOW MUCH CONTENT
DO YOU TRANSLATE?
WHICH OUTPUT
CHANNELS DO YOU
SERVE?
HOW MUCH CAPACITY
DO YOU HAVE?
HOW MUCH BUDGET DO
YOU HAVE?
4.
KNOW WHAT YOU WANT
DO YOU NEED A
»CLASSIC« FULL-
SCALE AUTHORING
ENVIRONMENT?
OR
DO YOU NEED A
»LEAN« AUTHORING
ENVIRONMENT?
DO YOU WANT
TO AUTHOR
»UNSTRUCTURED«?
OR
DO YOU WANT
TO AUTHOR
»STRUCTURED«?
IT'S YOUR CHOICE!
DO YOU #WriteRight?
5.
BE INTELLIGENT
INTELLIGENT
CONTENT
WHAT IS
?
INTELLIGENT
CONTENT IS BUILD
ON A POWERFUL AND
FLEXIBLE INFORMATION
ARCHITECTURE.
INTELLIGENT
CONTENTIS
STRUCTURED
TAGGED
ADAPTIVE
RESPONSIVE
SEMANTICALLY
DISCOVERABLE
6.
BE GLOBAL
GLOBAL READY
CONTENT
GLOBAL READY
DESIGN
GLOBAL READY
TOOLS
TRANSLATION
TERMINOLGY
SO, NOW YOU'RE
READY TO GO?
7.
MANAGE THE CHANGE
PhotocourtesybyScottAremanPhotographywithpermissionofKotterInternational
Prof. John Paul Kotter, Harvard Business School (...
Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Develo...
Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Develo...
Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Develo...
Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Develo...
Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Develo...
Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Develo...
8.
MANAGE THE RISK
ISO 31000
RISK MANAGEMENT
RISK MANAGEMENT PROCESS
Establishing Context
Risk Identification
Risk Analysis
Risk Evaluation
Risk Treatment
Identify Ris...
RISK MANAGEMENT PROCESS
Establishing Context
Risk Identification
Risk Analysis
Risk Evaluation
Risk Treatment
Communicatea...
RISK QUADRANT
Low likelihood
High magnitude
LIKELIHOOD
MAGNITUDE
Low likelihood
Low magnitude
High likelihood
High magnitu...
9.
BE OPEN
BERTRAND PICCARD – CIRCUMNAVIGATED THE
WORLD IN 19 DAYS IN A HOT AIR BALLOON
Bertrand Piccard (@bertrandpiccard)
HOW DOES A HOT AIR BOLLOON CLIMB?
»YOU NEED TO DROP BALLAST TO CLIMB.«
Bertrand Piccard (@bertrandpiccard)
10.
BE CREATIVE
DO MORE WITH YOUR
CONTENT.
FINAL
QUOTE
Rob Thomas
IBM Vice President, Business Development
»Perspective. Aspiration. Ambition. These are the attributes that
sepa...
@stefangentz at
#CONGILITY:
Your voice matters!
Did you tweet?
THANK YOU
FOR YOUR
ATTENTION!
twitter:
@stefangentz
	facebook:
	fb.com/stefan.gentz
	LinkedIn:
	linkedin.com/in/stefangentz
Stefan Gentz
The Great Escape - 10 Stratagems to Shoot your #TechComm Into the Future
The Great Escape - 10 Stratagems to Shoot your #TechComm Into the Future
The Great Escape - 10 Stratagems to Shoot your #TechComm Into the Future
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The Great Escape - 10 Stratagems to Shoot your #TechComm Into the Future

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The Great Escape - 10 Stratagems to Shoot your #TechComm Into the Future

  1. 1. www.tracom.de • @stefangentz • facebook.com/stefan.gentz by Stefan Gentz, tracom.de • @StefanGentz CONGILTIY 2014 • 19–20 June 2014 • Gatwick, UK • #CONGILITY THE GREAT ESCAPE 10 Stratagems to shoot your #TechComm into the future www.tracom.de • @stefangentz • facebook.com/stefan.gentz
  2. 2. twitter: @stefangentz facebook: fb.com/stefan.gentz LinkedIn: linkedin.com/in/stefangentz Stefan Gentz
  3. 3. @stefangentz at #CONGILITY: Your voice matters! Let's make this event trending!
  4. 4. THE WORLD HAS CHANGED
  5. 5. +WLAN
  6. 6. CONSUMING CONTENT EVERYWHERE
  7. 7. BUT WE STILL PRODUCE AND STORE CONTENT IN:
  8. 8. MOBILE REVOLUTION
  9. 9. 156,000,000 GIGABYTES (2012) German IT Industry Association BITKOM MOBILE WEB TRAFFIC DATA IN GERMANY
  10. 10. 267,000,000 GIGABYTES (2013) German IT Industry Association BITKOM +71% MOBILE WEB TRAFFIC DATA IN GERMANY
  11. 11. 2,670,000,000 GIGABYTES (2018, ESTIMATED) CISCO MOBILE WEB TRAFFIC DATA IN GERMANY
  12. 12. 85% GO ONLINE WITH SMARTPHONE, LAPTOP, TABLET 69% GO ONLINE STATIONARY German IT Industry Association BITKOM MOBILE WEB USAGE IN GERMANY
  13. 13. ESTIMATED SMARTPHONE SALES IN 2014: 30,000,000 German IT Industry Association BITKOM MOBILE WEB USAGE IN GERMANY
  14. 14. HTML5 VS. XML
  15. 15. EPUB
  16. 16. PDF
  17. 17. PESSIMIST: OH, THIS CAN'T GET ANY WORSE!
  18. 18. OPTIMIST: YES, IT CAN!
  19. 19. 1. BE COMMUNICATIVE
  20. 20. THE SITUATION ROOM
  21. 21. The TechWriter
  22. 22. The TechWriter The Marketing Guy
  23. 23. The Marketing Guy The TechWriter The IT guy
  24. 24. The TechWriter The IT guy The Budget owner The Marketing Guy
  25. 25. The TechWriter The IT guy The Budget owner The Consultant The Marketing Guy
  26. 26. Your boss The TechWriter The IT guy The Budget owner The Consultant The Marketing Guy
  27. 27. Your boss The TechWriter The IT guy The Budget owner The Consultant The Marketing Guy The Suppliers
  28. 28. WHERE IS THE NORTH POLE?
  29. 29. 2. BE SELF-AWARE (AND HONEST!)
  30. 30. SWOT
  31. 31. STRENGHTS OPPORTUNITIES WEAKNESSES THREATS SWOT
  32. 32. 3. BE REALISTIC
  33. 33. 4 QUESTIONS
  34. 34. HOW MUCH CONTENT DO YOU PRODUCE?
  35. 35. HOW MUCH CONTENT DO YOU TRANSLATE?
  36. 36. WHICH OUTPUT CHANNELS DO YOU SERVE?
  37. 37. HOW MUCH CAPACITY DO YOU HAVE?
  38. 38. HOW MUCH BUDGET DO YOU HAVE?
  39. 39. 4. KNOW WHAT YOU WANT
  40. 40. DO YOU NEED A »CLASSIC« FULL- SCALE AUTHORING ENVIRONMENT?
  41. 41. OR
  42. 42. DO YOU NEED A »LEAN« AUTHORING ENVIRONMENT?
  43. 43. DO YOU WANT TO AUTHOR »UNSTRUCTURED«?
  44. 44. OR
  45. 45. DO YOU WANT TO AUTHOR »STRUCTURED«?
  46. 46. IT'S YOUR CHOICE!
  47. 47. DO YOU #WriteRight?
  48. 48. 5. BE INTELLIGENT
  49. 49. INTELLIGENT CONTENT WHAT IS ?
  50. 50. INTELLIGENT CONTENT IS BUILD ON A POWERFUL AND FLEXIBLE INFORMATION ARCHITECTURE.
  51. 51. INTELLIGENT CONTENTIS STRUCTURED TAGGED ADAPTIVE RESPONSIVE SEMANTICALLY DISCOVERABLE
  52. 52. 6. BE GLOBAL
  53. 53. GLOBAL READY CONTENT
  54. 54. GLOBAL READY DESIGN
  55. 55. GLOBAL READY TOOLS
  56. 56. TRANSLATION
  57. 57. TERMINOLGY
  58. 58. SO, NOW YOU'RE READY TO GO?
  59. 59. 7. MANAGE THE CHANGE
  60. 60. PhotocourtesybyScottAremanPhotographywithpermissionofKotterInternational Prof. John Paul Kotter, Harvard Business School (*1947) PROF. KOTTER'S 8 STAGES
  61. 61. Prof. John Paul Kotter, Harvard Business School (*1947) Establish a Sense of Urgency1
  62. 62. Prof. John Paul Kotter, Harvard Business School (*1947) Establish a Sense of Urgency1 Create the Guiding Coalition2
  63. 63. Prof. John Paul Kotter, Harvard Business School (*1947) Establish a Sense of Urgency1 Create the Guiding Coalition2 Develop Change Vision & Strategy3
  64. 64. Prof. John Paul Kotter, Harvard Business School (*1947) Establish a Sense of Urgency1 Create the Guiding Coalition2 Develop Change Vision & Strategy3 Communicate the Change Vision4
  65. 65. Prof. John Paul Kotter, Harvard Business School (*1947) Establish a Sense of Urgency1 Create the Guiding Coalition2 Develop Change Vision & Strategy3 Communicate the Change Vision4 Empower Employees for Action5
  66. 66. Prof. John Paul Kotter, Harvard Business School (*1947) Establish a Sense of Urgency1 Create the Guiding Coalition2 Develop Change Vision & Strategy3 Communicate the Change Vision4 Empower Employees for Action5 Generate Short-Term Wins6
  67. 67. Prof. John Paul Kotter, Harvard Business School (*1947) Establish a Sense of Urgency1 Create the Guiding Coalition2 Develop Change Vision & Strategy3 Communicate the Change Vision4 Empower Employees for Action5 Generate Short-Term Wins6 Institutionalize Change7
  68. 68. Prof. John Paul Kotter, Harvard Business School (*1947) Establish a Sense of Urgency1 Create the Guiding Coalition2 Develop Change Vision & Strategy3 Communicate the Change Vision4 Empower Employees for Action5 Generate Short-Term Wins6 Institutionalize Change7 Create a new Culture8
  69. 69. 8. MANAGE THE RISK
  70. 70. ISO 31000 RISK MANAGEMENT
  71. 71. RISK MANAGEMENT PROCESS Establishing Context Risk Identification Risk Analysis Risk Evaluation Risk Treatment Identify Risk (causes and effects) Understand the Risk Evaluate the Risk: Risk Acceptability How to respond to Risks Develop Risk Criteria
  72. 72. RISK MANAGEMENT PROCESS Establishing Context Risk Identification Risk Analysis Risk Evaluation Risk Treatment CommunicateandConsult MonitoringandReview Implement
  73. 73. RISK QUADRANT Low likelihood High magnitude LIKELIHOOD MAGNITUDE Low likelihood Low magnitude High likelihood High magnitude High likelihood Low magnitude
  74. 74. 9. BE OPEN
  75. 75. BERTRAND PICCARD – CIRCUMNAVIGATED THE WORLD IN 19 DAYS IN A HOT AIR BALLOON Bertrand Piccard (@bertrandpiccard)
  76. 76. HOW DOES A HOT AIR BOLLOON CLIMB?
  77. 77. »YOU NEED TO DROP BALLAST TO CLIMB.« Bertrand Piccard (@bertrandpiccard)
  78. 78. 10. BE CREATIVE
  79. 79. DO MORE WITH YOUR CONTENT.
  80. 80. FINAL QUOTE
  81. 81. Rob Thomas IBM Vice President, Business Development »Perspective. Aspiration. Ambition. These are the attributes that separate those who come to work for a paycheck versus those who come to work to change the world. PERSPECTIVE. ASPIRATION. AMBITION.
  82. 82. @stefangentz at #CONGILITY: Your voice matters! Did you tweet?
  83. 83. THANK YOU FOR YOUR ATTENTION!
  84. 84. twitter: @stefangentz facebook: fb.com/stefan.gentz LinkedIn: linkedin.com/in/stefangentz Stefan Gentz

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