Wearable technology research report: Devices and Apparel.

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Wearable technology describes clothing and accessories incorporating computer and advanced electronic technology.

Brilliant Noise carried out desk research and used data supplied by Brandwatch to look at recent conversations about wearable technologies, with a focus on smart apparel.

Published in: Technology

Wearable technology research report: Devices and Apparel.

  1. 1. @brilliantnoise brilliantnoise.com Brilliant Noise July 2014 Wearable technology research report ! Devices and Apparel
  2. 2. 2 Wearable technology describes apparel and accessories incorporating computer and advanced electronic technology. There is a lot of excitement about products such as Google Glass, and fitness tracker wrist-bands such as Fitbit are becoming commonplace amongst affluent city-dwellers. Innovations in high-tech fabric and wearable tech apparel specifically are earlier in the ‘hype cycle’ than these accessories. Tech embedded into apparel itself offers a more ubiquitous experience than new accessories. Summary
  3. 3. 3 The wearable device worldwide market value is projected to be worth $5.17bn The smart clothing worldwide market revenue is projected to be worth $1.24bn 1,240,000 shipments of smart clothing are expected worldwide Source: MobiHealthNews via Statista Source: MarketsandMarkets via Statista Source: Business Insider via Statista In 2015…
  4. 4. 4 Volume 146% Increase in mentions of wearable technology clothing/apparel Q1 | 2013 Q1 | 2014 Source: Brandwatch data
  5. 5. 5 20% 32% Source: TechieInsider http://bit.ly/1siJ9ZN US adults have or plan to purchase wearable tech by next year US adults have or plan to purchase wearable tech within 2 years Intent to purchase
  6. 6. Wearable technology
  7. 7. 7 "Wearable tech is already a $3 to $5 billion market today. In the next two to three years, it could skyrocket to $30 to $50 billion" ! - Business Insider http://read.bi/1sils43
  8. 8. 8 Source: Google Trends http://bit.ly/1qo9eF0 wearableswearable tech wearable technology Google searches for ‘wearable technology’
  9. 9. 9 iWatch Google Glass Fitbit Pebble Nike Fuelband Jawbone Vivofit Misfit Shine 0% 5% 10% 15% 20% 25% 30% 35% Source: Brandwatch data Online conversation per product in Q1 2014
  10. 10. 10 32% Source: SurveyMonkey http://slidesha.re/1l05ExL 21% 39% 8% Medical devices that transmit body data to you and/or your caregiver Headset/eye glasses Tech-sensitive clothing Sensor enabled wrist wear This may be related to lack of awareness or examples to explain what these categories mean Which type of wearable device interests you most? (US)
  11. 11. 11 Infotainment Medical Industrial Health/ wellness Military Wearable tech Source: IHS http://bit.ly/1pAJZix
  12. 12. 12 Hand-worn terminals Heads-up display Smart clothing Smart glasses Infotainment Blood pressure monitors Continuous glucose monitoring Insulin pumps Smart glasses Defibrillator patches Medical Hand-worn terminals Heads-up display Smart clothing Smart glasses Industrial Activity monitors Sleep sensors Smart glasses Fitness & heart rate monitors Emotional measurements Smart clothing Foot Pods & Pedometers Head-up displays Health / wellness Bluetooth headsets Head-up displays Imaging products Smart glasses Smart Watches Smart clothing Military
  13. 13. 13 Source: Business Insider http://read.bi/1sils43 There are currently only nine smartwatches available today. Regarding retail impact, Nike, Adidas, and Under Armour have best leveraged wearables to enhance the fitness experience and efficacy of their products. Fitness is the most popular wearable technology application Nearly 61% of the current wearable tech market is sports and activity trackers. Fox Business http://fxn.ws/1owurNc
  14. 14. 14 ABI Research - Fox Business http://fxn.ws/1owurNc By 2015, 485 million wearable computing devices will be shipped per year. There are more than 250 million installed mobile operating systems that can support wearable technology The iWatch could generate $10 billion a year in revenue. Source: Business Insider http://read.bi/1sils43 Opportunity
  15. 15. 15 "We expect smart watches to sell approximately two million units in 2014, typically priced at $150-300. They are likely to remain specialist devices and be outsold by smart glasses over the long term” ! "A key imperative for all wearable device manufacturers is the need to foster app development: having a large range of apps will be core to the devices' utility" ! "There are fundamental constraints of battery technology, acceptable weight and bulk” ! - Deloitte http://bit.ly/U2UH46
  16. 16. Smart apparel
  17. 17. 17 "Smart clothing is easy because it’s the only wearable medium you’ve already been wearing your whole life. In a decade, every piece of apparel you buy will have some sort of biofeedback sensors built in it.” ! Stéphane Marceau, co-founder of OMsignal. NY Times http://nyti.ms/1nftfbK
  18. 18. 18 "What smart clothing does is make separate pieces of sports monitoring technology obsolete, by combining them into a singular piece of sports clothing technology” ! - Pro Player Insiders http://bit.ly/SN9Vcf
  19. 19. 19 "The price is going to have to come way down before it becomes a product for most consumers… ! Wearable apparel [will] be used first for fitness, wellness and medical applications by a select group of consumers.” ! Jonathan Gaw, research manager for IDC Research. NY Times http://nyti.ms/1nftfbK
  20. 20. 20 Chinese scientists have developed a portable power source that can be woven into materials like cotton ! ! ! ! Source http://bit.ly/1qnRSrR
  21. 21. 21 77% 23% Source: Brandwatch data Gender (smart apparel conversation online)
  22. 22. 22 68% of conversations come from US 32% of conversations from other Source: Brandwatch data Geography (smart apparel conversation online)
  23. 23. 23 TechCrunch @TechCrunch VMBeacon Is Wearables For Mannequins, Sends Clothes Info To Customers tcrn.ch/1ePxgCy by @mikebutcher Nicole Forbes @livehappy8 Coming to #SXSW? Come say hi!! Your clothes: Naked Truths of #Wearables Los Angeles Times @latimes Beyond Google Glass: Wearable tech hats, clothes, even nail polish lat.ms/1pnC9bC Tweets
  24. 24. Smart apparel examples
  25. 25. 25 move precision 78% Electric foxy Precision in movement Move is a technology garment that guides you toward optimal performance and precision in movement. Move analyses and assesses your movements the moment you perform them. Source: http://www.electricfoxy.com/projects/move-precision-in-movement
  26. 26. 26 Embedded sensors in textile fabrics Cityzen Smart textiles conception Smart textiles are embedded with micro-sensors enabling them to monitor temperature, heart rate, speed and acceleration as well as to geolocalise. Source: http://www.cityzensciences.fr/en/
  27. 27. 27 Rest Devices Smart sleepwear for babies Source: http://intel.ly/1p8IYwp The mini-PC connects to sensors within the Kimono, a one-piece sleeping garment. Mimo monitors baby's vitals and analyses the data for parents so they can rest easy. The information is sent to the parents’ iPhone* or Android*, eliminating the need for an external receiver.
  28. 28. 28 Hexoskin Wearable body metrics Source: http://www.hexoskin.com/ Hexoskin gives you insights about your physical training, sleep, and personal daily activities. Heart rate Heart rate variability Breathing rate Breathing volume Activity Sleep
  29. 29. 29 Modwells Personal modules for wellness Source: http://bit.ly/1siwwOD “Mods,” a set of wearable sensors that collect and assess health data. Using feedback and alerts, data helps us manage our health, which we can then share with healthcare professionals. Correct Incorrect (slumped)
  30. 30. 30 Source: http://www.tzukuri.com/ TZUKURI Never lose your eyewear TZUKURI embedded custom designed beacons into their glasses, so that your iPhone will alert you if you leave them behind and the app can show you where you left them.
  31. 31. @brilliantnoise brilliantnoise.com Brilliant Noise July 2014 Get in touch ! hello@brilliantnoise.com

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