From Social Media Marketing - 30 september 2010

1. The rise of the social web Murray Izenwasser (@murrayiz) Senior Interactive Strategist Biztegra © 2010 Biztegra Partners - Do Not Reproduce

2. © 2010 Biztegra Partners - Do Not Reproduce www.ContactMurray.com (@murrayiz) Follow @Biztegra for all of Today’s links, live tweeted

3. Education · Strategy · Development · Engagement © 2010 Biztegra Partners - Do Not Reproduce www.SMWorkshop.com

4. Ten Trends in the Social Web The Web IS Social The Rise of the Mobile Splinternet Listening Maturity The Backchannel Location, Location, Location Sites to Platforms, Pages to Streams Commerce Becomes Social Hi Touch & Always On Two-Way Content Augmented Reality / Everything is a Game © 2010 Biztegra Partners - Do Not Reproduce

5. © 2010 Biztegra Partners - Do Not Reproduce #1 The Web IS Social already ^ Check out: The Future of the Social Web: In Five Eras (Web-Strategist.com) The Future of the Social Web (Social Media Today)

6. #2 The MOBILE SPLINTERNET © 2010 Biztegra Partners - Do Not Reproduce Check out: The Splinternet means the end of the Web's golden age (Forrester.Typepad.com/Groundswell) The Web Is Turning Into The 'Splinternet‘ (Forbes.com)

7. #2A The MOBILE SPLINTERNET Check out: www.Tablets.com Mary Meeker April 2010 Internet Trends (Slideshare.net) © 2010 Biztegra Partners - Do Not Reproduce

8. © 2010 Biztegra Partners - Do Not Reproduce About Action About Them About You Check out: Social Media Listening, Measuring, and Engagement Primer (Radian6.com) Got Your Ears On? How to Listen to Your Audience Using Social Media (NTen.org) #3 LISTENING MATURITY

9. #3 LISTENING MATURITY © 2010 Biztegra Partners - Do Not Reproduce Check out: Sysomos.com

10. #4 The BACKCHANNEL © 2010 Biztegra Partners - Do Not Reproduce Check out: The Hills (MTV.Com) Backchannelmedia.com Backchannel.us Five Platforms for a Classroom Back-Channel Chat (FreeTech4Teachers.com) Backchannelbook.com

11. #5 LOCATION © 2010 Biztegra Partners - Do Not Reproduce Check out: Foursquare and Runkeeper Unveil First Application-Based Badges (PCMag.com) Location: The Epicenter of Mobile Innovation (Gigaom.com)

12. #6 SITES TO PLATFORMS © 2010 Biztegra Partners - Do Not Reproduce Check out: Facebook Is Building A Mobile Platform, Not A Phone (ITProportal.com) Here's Why Facebook Has A Secret Phone Project: It Needs To Be A Platform, Not Just A Service (BusinessInsider.com)

13. #6A PAGES TO STREAMS © 2010 Biztegra Partners - Do Not Reproduce Check out: Jump Into The Stream (TechCrunch.com) The State and Future of Twitter 2010: Part Two (BrianSolis.com)

14. #7 S-COMMERCE © 2010 Biztegra Partners - Do Not Reproduce Check out: Making Sense of China’s 100+ Groupon Clones (TechCrunch.com) The Rise Of Social Commerce (CharleneLi.com) Riseofsocialcommerce.com

15. © 2010 Biztegra Partners - Do Not Reproduce #8 HI TOUCH & ALWAYS ON Check out: Malaysia Airlines now offers iPad check-in (EnGadget.com) Buy a Hyundai Equus luxury car, get an Apple iPad free (USAToday.com) Millennials – Confident. Connected. Open to Change (PewSocialTrends.org)

16. #9 TWO-WAY CONTENT & NEW DISTRIBUTION MODELS © 2010 Biztegra Partners - Do Not Reproduce Check out: Today Content Delivery is a Two-Way Street (EContentMag.com) (Google it) The economic implications of alternative publishing models (InformaWorld.com)

17. #10 AUGMENTED REALITY & GAMING © 2010 Biztegra Partners - Do Not Reproduce

18. © 2010 Biztegra Partners - Do Not Reproduce Check out: To fix the real world, play games online (SciTech.Blogs.CNN.Com) IKEA Turns Consumer Behavior into Viral Marketing (MarketingPilgrim.com) #10 AUGMENTED REALITY & GAMING

19. Education · Strategy · Development · Engagement © 2010 Biztegra Partners - Do Not Reproduce www.SMWorkshop.com

20. Ten Trends in the Social Web The Web IS Social The Rise of the Mobile Splinternet Listening Maturity The Backchannel Location, Location, Location Sites to Platforms, Pages to Streams Commerce Becomes Social Hi Touch & Always On Two-Way Content Augmented Reality / Everything is a Game © 2010 Biztegra Partners - Do Not Reproduce ? www.ContactMurray.com (@murrayiz)