Social Media Is Not For MarketingSocial Media: Practical, Powerful: GTC West 2012                                    Scott...
Scott Eggert@ScottDEggertCo-founder at ClickSpring (@ClickSpring)A Sacramento based digital agency specializing in develop...
GOALS FOR THIS PRESENTATION  Learn something new about social media  Get inspired, consider new ideas about social media  ...
SOCIAL MEDIA IS NOT FOR MARKETING
SOCIAL MEDIA IS WHERE PEOPLE GO TO CONNECT      900 Million users      300 Million users      100+ Million users   VS     ...
SOCIAL MEDIA IS FOR LISTENING
SOCIAL MEDIA IS FOR COLLABORATION
SOCIAL MEDIA IS MOBILE
QUESTIONS?Scott EggertClickSpring.co@ScottDEggert on TwitterScott@ClickSpring.co
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GTC West 2012 - Social Media is Not for Marketing

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Social Media is Not For Marketing, a presentation to shatter perceptions regarding the governments use, or lacking use, of social media. High level modalities and strategies to consider. A primer presentation that proceeds presentations from Liz Payne of the City of Walnut Creek, CA and Lon Peterson of the City of Roseville, CA.

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GTC West 2012 - Social Media is Not for Marketing

  1. 1. Social Media Is Not For MarketingSocial Media: Practical, Powerful: GTC West 2012 Scott Eggert
  2. 2. Scott Eggert@ScottDEggertCo-founder at ClickSpring (@ClickSpring)A Sacramento based digital agency specializing in developingand deploying social and digital communications campaigns.Vice President and Director of PartnershipsSacramento Chapter of the Social Media Club (@SMCSAC)A club dedicated to elevating the conversation around theprofessional use of social media throughout the SacramentoArea
  3. 3. GOALS FOR THIS PRESENTATION Learn something new about social media Get inspired, consider new ideas about social media Ask a question about social media Submit your questions during the presentation @ScottDEggert on Twitter 916-213-8995 via text
  4. 4. SOCIAL MEDIA IS NOT FOR MARKETING
  5. 5. SOCIAL MEDIA IS WHERE PEOPLE GO TO CONNECT 900 Million users 300 Million users 100+ Million users VS 100 Million users 4 Billion views a day 72 Hours uploaded each minute
  6. 6. SOCIAL MEDIA IS FOR LISTENING
  7. 7. SOCIAL MEDIA IS FOR COLLABORATION
  8. 8. SOCIAL MEDIA IS MOBILE
  9. 9. QUESTIONS?Scott EggertClickSpring.co@ScottDEggert on TwitterScott@ClickSpring.co

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