1. www.mobilemarketingmagazine.co.uk
Article 1:
UK: Touchscreen Nation
This article contains valuable and current
information. The article reveals valuable
statistics, which support the points made.
Although the article is short, it captivates the
attention of the reader and summarises key
points in six sentences, information covered is
relatable and concise. It could be
interpreted, on the other hand, that the
information covered is of common knowledge
to most people. The fact that the article
includes quotes from professionals such as the
GfK executive, making the article seem more
consistent and a reliable source.
2. www.mobilemarketingmagazine.co.uk
Article 2:
1 in 10 US Shoppers Will
Buy All Christmas Gifts
on Mobile
Like Article one, this article uses statistics
to support the points made. It is relatively
longer than article one, so more
information is covered. Unlike article one
this article isn’t as concise and includes
information which isn’t as valuable, some
may argue that too many statistics are
included which decreases the value of
information covered. The article finishes
with a quote which is an effective method
in concluding points made.
3. www.mobilemarketingwatch.com
Article 1:
Thousands of ipad minis
stolen in covert heist
This article includes little information about
the crime, however the information that
has been included adds a sense of
excitement and captivating therefore even
though the story is short, it still has
interesting values. It also talks about irony
by linking to a film “Goodfellas”
4. www.mobilemarketingwatch.com
Article 2:
Square sets another
mobile payment
processing milestone
This article is a provider of more information
compared to the previous article. Comparing
numerical and statistical information allows
the less- knowledgeable reader to understand
the extent of the dramatic growth that square
has made. However, although incorporating
other companies into the article such as
Starbucks and how they are using mobile
payment transactions, it doesn’t explain in
great detail what the mobile payment method
actually is, therefore this article is more
appropriate for updating readers that already
know about this topic, rather than informing
on a new story
5. www.mmaglobal.com
Article 2: Facebook, Mobile
Advertising goes global
Gives good quotes, facts and figures to give
good understanding.
Interacts with audience by asking rhetorical
questions
article takes quite an informal voice to fit in
with the articles target market.
6. www.mmaglobal.com
Mobile Marketing
Association Makes it Easier
to Buy Mobile Ads on
Smartphone and Tablet
Gives introduction to the company to tell the
reader who they are, what they do and where
they’re based which enables the reader to get a
basic understanding of how they link to the
mobile market and how it makes it easier to buy
mobile ads. (which links to the article itself)
Gives links to the appropriate website when
talking about it which involves the reader and
also makes them login if they do want to be a
part of the comments, which may make them
more inclined to do so after reading the article.
Doesn’t really give many example and could be
considered to formal, I don’t think when people
scan over there news articles that this would be
one to cause much interest as people may not
think it will benefit or interest them to read.
7. NFC-
Google (wallet)
Blackberry
Proximity Marketing (how is this being utilised by companies?)
To create an unforgettable interaction for consumers
Used to get consumers coming back
Facebook and twitter- check in so business know you’re in the area
App development (what technologies are available for this?
iOS software development kit (SDK) (Using the iOS SDK you can develop
applications that run on iPhone, iPad, or iPod touch running iOS)
iAds
Breast Cancer have challenges iPad magazine readers of a leading female
focused lifestyle magazine to win the prize of a lifetime by completing a
challenge
Google’s new campaign called “Uncover Your World” created to promote the
Google Search app on iPhones via a rich media banner campaign on their
AdMob platform.
Volkswagen iAd showcases the Park Assist II feature that is now
available, even off road. The iAd challenges readers to place their finders on
the target spots which triggers the Volkswagen Tiguan
8. Asos Marks and
Apple Spencer
H&M use QR codes so that consumers can add clothing to their online
baskets when passing by a billboard or advertisement on public
transport. This allows immediate purchasing online so that customers
don’t have to go into a h&m store in order for h&m to benefit from the Last year, Heinz put QR codes on the back of their bottles in order
advertisement. Also labels can be put into the back of clothing, therefore to promote its new green packaging. Consumers could win prizes by
is other women compliment another’s garment, they can see if the h&m answering trivia questions about green knowledge and Heinz
still stock this item and they can then add it to an online basket. reported that 1 million consumers scanned the codes on the back of
ketchup bottles.
10. Review smartphone app 1:
• Argos
• Can browse all items in the store
• Can check to see how many items are in stock
• Can order an item on the app and pick it up at the shop of your choice
• If don’t want to order through the app can write down the product
number and go into the store to order it there
• Pictures are available to show the product
• Price cuts area available
• Categories available to make searches easier
• Reserve items
• Can read customer reviews
• Can see store opening times
• Directions available for the stores
• Share the app and purchases via Facebook and Twitter
11. Review smartphone app 2:
• Flixter
• Shows what movies are on at cinemas
• By using GPS on your smartphone can show you where your closest cinema is and give you
movie times
• Gives dates of when movies are coming out and when they will be available on DVD to
purchase
• Can watch the movie trailer to decide if you will enjoy the movie
• Gives reviews from both professional reviewers and from people who have seen the movie
• Can see photos from movies
• Gives news feed updates to what is happening
• Can connect with Facebook to store your favourite movies
• Has a database with actors, actresses and directors so you can see what else they have
worked in
• Can find restaurants nearby with the yelp app built into it
• Can rate your favourite movies online and share your rating with your friends
12. Review smartphone app 3:
• Facebook App
• Keeps you connected at all times
• Can write on peoples walls
• Can upload photos, videos and updates from anywhere
• Check in available
• Available on all smartphones
• Can check notifications
• If signal is lost can communicate with friends through Facebook
• Can carry on from where you left off on your computer or other
devices
• The app can also be transferred to other Apple products such as
iPad and iPod Touch
• Can play games and use your favourite apps through the Facebook
app
