Maria Morris explores developing her personal brand as an audio and video content creator for the music industry. She analyzes her skills and experience, identifies competitors like Travis Scott and Mary J Blige, and outlines goals and strategies for networking, marketing, and professional development to build her brand "True Story Entertainment" and career in music content creation.

1. PERSONAL BRAND EXPLORATION
Maria Morris
Project & Portfolio I: Week 4
09/24/2023

2. IDENTITY
What makes me unique overall
is Creating original, fresh,
new and quality Content.
That can be used on any platform
For audio and video use.

3. PROFESSION
AUDIO/CONTENT FOR THE MUSIC INDUSTRY
• Videographer, Producer
• Content Strategy&Acquisitions
Intern
• Event Technician, Audio Visual
Innocent is my Brand Archetype
And with this brings pure intentions
On delivering quality/original content
To enhance any demand with new
And fresh ideas with audio too.

4. Target Audience
[Pop Gendre]
Chegg Internships
Music Video Director
At Unclassified
EDM JOBS
Video Production
& Editing
Aventure Music Group
Backstage
Voice Acting &
Voice Over
I would like to prepare for
Potential clients. a chance to
View my work history. to see me
Create content/audio endlessly.
new and fresh ideas I produce
Daily!!!
And I would like to contact
Them and also follow up to
Increase chances of working,
providing an Successful
and reliable experience!

5. G
o
a
l
s
Short Term: Immediately after graduation
(2023). I will develop consistency to
Showcase my work on all platforms. By
January 2024, I will have multiple
audio/content uploaded for viewing.
Mid Term: (2024)
By the end of this year
I would like to have all
Social media platforms.
Flooded with my content/Audio.
Long Term: (2024-In
fi
nity)
Work in the music and
Entertainment Industry.
Providing all with endless
Content and audio.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Photo Imaging Software
SOFT
HARD
Adept
Music/Sound Editing Software Expert
Organizing Footage Adept
Set Up Operating Systems Expert
Computer and Electronics
SOFT
HARD
Novice
Telecommunications Adept
Active Listening Adept
Critical Thinking Expert

7. I help anyone who needs to do Music
Production and Video by delivering
endless quality content/audio.
PROMISE
(It Is A Guarantee, Success With Me!)

8. Work Experience:
• Independent Music/Video Producer
• Camera Operator, Video/Audio Editor
Education:
• Certified In Pro Tools, Music Production,
California University of Pennsylvania
(2018)
• Photography/Audio Classes, Film/Video
• Art Institute of Pittsburgh (2014)
Leadership Roles:
• Always took lead in group college
projects for any written or audio
material needed.
Credentials

9. COMPETITION
Travis Scott
Industry Experience:
• Rapper, Singer, Song Writer and
Record Producer
Education:
• University of Texas, Drum and Piano Lessons
Leadership Experience:
• Global Icon in Pop
• Collaborates with Nike, Dior and McDonalds
Skills and Proficiencies:
• Travis Scott x Air Jordan 4 Retro Cactus Jack
Shoes -Nike Endorsement
• Clothing Line - Dior
• Travis Scott Meal and Apparel - McDonalds
StariaStory
Overall Online Presence:
• Connections are one-half the Scotts and
collaborates with Kid Audi ?, banner image
customized, yes. professionalism of headshot, yes.
The detailed is very professional. published
articles, yes. active on other social media, yes. is
their LinkedIn URL customized, yes. Grade:
Superior, yes.
Industry Experience:
• Producer, Song Writer, Singer,
rapper
Education:
• Art Institute of Pittsburgh and California University of PA
Leadership Experience:
• Writing Scripts and any writing material needed
• Providing Audio to content in demand
Skills and Proficiencies:
• Music Production - California University of PA
• Editing video/audio - Art Institute of Pittsburgh
• Singer, rapper, songwriter - Maria Morris
Overall Online Presence:
• Connections with Facebook, Instagram, Tik Tok,
SoundCloud and You Tube. banner image
customized? No. professionalism of headshot, yes.
The detail has a nice natural sun light to the
profile. published articles, no. active on other
social media, yes. is their LinkedIn URL customized,
yes.
• Grade: Average

10. COMPETITION
Mary J Blige
Noteworthy Experience:
• Charges 100,000-200,000 to perform
• 3 Octave mezzo-soprano/Queen of R&B
StariaStory
Industry Experience:
• Singer, Song Writer and Actress
Education:
• Roosevelt High School
Skills and Proficiencies:
• Commercial Ad - AT&T
• Love Me Lipstick - MAC
• Sportswear - Reebox
Overall Online Presence:
• Her connections are countless, but includes
people like Dr Dre and P Diddy. banner image
customized, yes. professionalism of headshot, yes.
The detail is very clear on profile. Published
articles, yes. Active on other social media, yes. Is
their LinkedIn URL customized, yes. Grade:
Superior.
Industry Experience:
• Singer, Song Writer and Dancer
Education:
• Art Institute of PGH, CAL U of PA
Leadership Experience:
• Written Material
• Audio
Skills and Proficiencies:
• Singer/Recording Artists - ProTools
• Song Writer- ASCAP
• Dancer - StariaStory
Overall Online Presence:
• Connections with 5 different social medial
platforms. banner image customized, no.
professionalism of headshot, yes. how detailed is
the profile, clear and fair. published articles, no.
active on other social media, yes. is their LinkedIn
URL customized, yes.
• Grade: Average

11. BRAND POSITION
For [Pop AUDIENCE] who [needs music to fill their soul], I
provide [Music Audio/Video that DIFFERENTIATES FROM
COMPETITORS] because [I’M STARIASTORY AND MY WORK AND
PERSONALITY SPEAKS FOR ITSELF!
“TRUE STORY ENTERTAINMENT”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Booze Cruise Miami
‣ Sept 15, 2023 | Miami, FL
• BurgaFest Artist Showcase
‣ Sept 22, 2023 | Orlando, FL
• Music Master & Artists Showcase
Sept 23, 2023/ Tampa, FL
Digital Marketing
• Primary Content: Content I will create and publish
online is, quality photos/videos with audio included
for individual needs. Giving clear and concise content
will attract the right demand.
• Primary Tools: I will continue to use all 5 social media
outlets to promote my uploaded content every week.
• Website: My digital portfolio site will provide an
excellent example of my intentions moving forward to
help build brand awareness online.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Mary J Blige/ Gucci Mane, ASAP
Formal Education
• I would like to complete any music programs Full
Sail
Has to offer, about 6months to a year after
completing current program.
Technical Skills
• Computer and Electronics- South Florida State
College , August, 2025
• Mixing and Mastering- Full Sail University, Aug 2024
Soft Skills
• Organizing files, Maria Morris, ASAP
• More Social Media Engagement- All Platforms,
ASAP
• Consistency in researching target audience
demands search engines, ASAP
Music Is Love

14. StariaStory
You know [You need Music]? Well, what I do is [create original
music]. In fact, [check me out on all social media Platforms.]
“

15. REFERENCES
Media, BillBoard. (2023, Sept 10). BillBoard,
Wordpress
https://www.billboard.com/artist/
travis-scott/
Knoll, Thomas. (1990-2023, February 19).
Photoshop, adobe
https://www.billboard.com/artist/
travis-scott/
Blige, Mary J. (2023, September, 10).
MaryJBlige, linkedin
https://www.linkedin.com/in/mary-j-
blige-45740a10/