James Adams is a native of South Carolina who has been involved in music for over 18 years as a pianist, guitarist, and audio engineer. He has recorded for many nationally recognized artists and has over 15 years of experience in audio recording. Adams is currently studying Music Business at Full Sail University and his goals are to make strategic connections in the music industry, apply for jobs at major music corporations, and acquire revenue through publishing and production deals.

1. Personal Brand Exploration
James Adams
Project & Portfolio I: Week 1
AUGUST 3, 2022

2. I am a native of Hopkins, South Carolina. I grew
up listening to different styles of music especially
gospel music. Although gospel music is my
roots, I studied many other genres as a pianist
and guitarist. I became very interested in
recording engineering at the age of 15. I have
been doing recording for over 15 years. I have
recorded for many nationally recognized artist.
My experience with recording is impeccable,
tried and true.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Sound Engineer
• Audio Engineer
• Audio/Mix/Recording Engineer
BRAND ARCHETYPE – My
Archetype is Hero. I want my work
to aspire others to go bigger and
better. Everytime I work with
someone and show them the results
I get it motivates them.
Audio Visual Technician for Music Industry
Picture Relevant
to Your Industry
Goes Here

4. Musicians and Engineers
TARGET AUDIENCE
Carmen Walker
Outreach Plan:
• I will have a compilation of works I have done in the
recent 5 years.
• I will make a soft connect by email and phone first.
• I will give two weeks for response.
[A&R] at [RCA INSPIRATION]
Pedro Alegria Jr.
Outreach Plan:
• I will have a compilation of works I have done in the
recent 5 years.
• I will make a connection by phone or in person
• Two weeks to respond. If no response I will reach out in
person.
[A&R] at [SONY]
Ryan Summer
Outreach Plan:
• I will show the details of my Protools sessions as well
as listening samples of my works in recent years.
• I will connect by phone and email.
• Two weeks to respond. If no response I will reach out
by email again due to high volume of work for Major
engineers.
[AUDIO ENGINEER] at
[SONY]

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Make strategic connections with individuals in major
career-related areas.
Mid Term: (YEAR)
• Apply for jobs in major music corporations such as
Sony, Motown, and RCA.
Long Term: (YEAR)
• Acquired a large amount of revenue through
publishing deals and production contractual
agreements.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
Operating software Linux Novice / Adept / Expert
Speaking Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Working with computers
SOFT
HARD
Novice / Adept / Expert
Sound and Music editing software Novice / Adept / Expert
Microsoft Powerpoint Novice / Adept / Expert
Operating software Apple Mac OS Novice / Adept / Expert

7. I help people do the desired work by
creating an environment of inspiration.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Staff Musician at Bibleway Church
• Rehearsed songs, led band through a
compilation of songs weekly.
Education:
• Music Business, B.S., Full Sail University (2024)
Awards:
• Musician for 18 plus years
• Audio Engineer for 15 plus years

9. COMPETITION
David Adams
Industry Experience:
• Full Time Full Sail Student
Education:
• Full Sail 2020 to Present
Leadership Experience:
• Photo and Video Section Manager
• Production Manager
Skills and Proficiencies:
• Production Planning
• Production Development
• Videography
James Adams
Overall Online Presence:
• 32 Connections
HEADSHOT
Industry Experience:
• Full Time Full Sail Student
Education:
• Full Sail 2022 to Present
Leadership Experience:
• Independent Music Professional
• Professional Musician and Music Director
Skills and Proficiencies:
• Audio Engineering
• Microsoft Office
• Original Musical
Overall Online Presence:
• 379 Connections

10. COMPETITION
Wesley Brown
Noteworthy Experience:
• Music production with Paul Mauceri
• Studio Rexcording with Paul Mauceri
James Adams
HEADSHOT HEADSHOT
Industry Experience:
• Full Sail Student 2011-2013
Education:
• Recording Arts Technology/Technician
Skills and Proficiencies:
• Piano
• Music Theory
• Sound Editing
Overall Online Presence:
• 38 Connections
Industry Experience:
• Full Time Full Sail Student
Education:
• Full Sail 2022 to Present
Leadership Experience:
• Independent Music Professional
• Professional Musician and Music Director
Skills and Proficiencies:
• Audio Engineering
• Microsoft Office
• Original Musical
Overall Online Presence:
• 379 Connections

11. BRAND POSITION
For those that are seeking information to better
themselves who feel that it is impossible to make
it out of contained environments, I provide THE
BENEFIT OF SHARING PROFESSIONAL
KNOWLEDGE THAT NO ONE SHARED WITH
ME because I HAVE DISCOVERED THROUGH
TRIAL AND ERROR THE WAY OF STAY ON
TARGET WITH YOUR SUCCESSES.
“BISHOP”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Grammy Awards
‣ February 5, 2023 | Los Angeles, CA
• Dove Awards
‣ October 16, 2022 | Nashville, TN
• Essence Music Festival
‣ July 6, 2023 | New Orleans, LA
Digital Marketing
• Primary Content: What specific tools you need to become
categorized in the grammy events.
• Primary Tools: How to properly utilize Facebook, google,
Tunecore, Distrokid, etc in order for your musical works to
market better.
• Website: How to setup and market your personal business
website for more traffic.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek someone who has experience in the areas of
artist development, music production, and Audio
engineering. They should also have a successful career
monetarily. Awards are good but not necessary.
Formal Education
• Bachelor of Science in Music Business Completion in
Spring 2024
Technical Skills
• Microsoft Excel
• Adobe Premiere July,2022
• Videography June, 2022
Soft Skills
• Adobe Photoshop June, 2022
• Study Numeric formulas Microsoft Excel July 2022
• How to register with Recording Academy July 2022

14. JAMES ADAMS
You know find your niche in the music industry? Well, what I do is give
information to avoid major pitfalls. In fact, [ask me how because I still make
money in the music industry.

15. REFERENCES
Online Employment Application. (n.d.). Applitrack.com.
Retrieved August 3, 2022, from
https://www.applitrack.com/richland2/onlineapp/jobpostings/vie
w.asp?all=1&AppliTrackJobId=10696&AppliTrackLayoutMode
=detail&AppliTrackViewPosting=1
Broadcast/engineering maintenance technician III. (n.d.).
Governmentjobs.com. Retrieved August 3, 2022, from
https://www.governmentjobs.com/careers/sc/jobs/3627792/bro
adcast-engineering-maintenance-technician-iii
Careers. (2020, July 30). Crooked Media.
https://crooked.com/crooked-
careers/?gh_jid=5247029003&gh_src=393ac1e93us
(N.d.). Linkedin.com. Retrieved August 3, 2022, from
https://www.linkedin.com/in/carmen-walker-806a5a149
(N.d.-b). Linkedin.com. Retrieved August 3, 2022, from
https://www.linkedin.com/in/pedro-alegria-jr-527731a
(N.d.-c). Linkedin.com. Retrieved August 3, 2022, from
https://www.linkedin.com/in/ryansummer