Amazon presentation for EECS 441

1. Amazon
By Stan Rokita (srokita)

2. Problem/ Product
● Reliably buy items online
● Allow businesses to store large amounts of
cloud services
● Movies, music, hardware, etc.

3. Persona
● Meet Michael
● 23 years old, tech savy and lazy
● Loves browsing for new toys

4. Financial Info
2nd company to
Reach 1 trillion
Current stock value: ~1600
Started at 1.98/share

5. Business Model
● Take percent of sales for hosting on platform
● Sell cloud services
● Subscription based online streaming services

6. History
● 1994: Founded by Jeff Bezos in Seattle
● 1997: Goes public for 1.98
● 2003: AWS launches
● 2012: Robotics company Kiva acquired
● 2015: Amazon Alexa and Echo popularized
● 2017: Whole foods aquired for 13.7B

7. Secret Sauce
● Intense company culture
● Focus on customer above all else
● Innovative ideas for diversifying products such as AWS
● Focus on reinvesting earnings for growth

8. Competition
In ecommerce: eBay, Alibaba
In Cloud: Microsoft, Google
In play store: Google, Apple
In streaming: Netflix
In hardware/AI: Google, Apple, Microsoft

9. Prediction
● Success! (inevitably)
● Close to a monopoly
● Government intervention is possible

10. References
http://en.advancedfleetmanagementconsulting.com/wp-content/uploads/2016/07/Amazon.png
https://www.dreamstime.com/stock-photo-handsome-man-guy-giving-thumb-up-gesture-portrait-happy-s
miling-studio-black-success-instagram-filter-image70413380
https://www.cnn.com/interactive/2018/10/business/amazon-history-timeline/index.html
https://www.businessinsider.com/jeff-bezos-amazon-history-facts-2017-4#in-the-early-days-of-amazon-a-
bell-would-ring-in-the-office-every-time-someone-made-a-purchase-and-everyone-would-gather-around-t
o-see-if-they-knew-the-customer-2
https://www.thebalancecareers.com/amazon-com-company-research-2071316
https://www.investopedia.com/ask/answers/120314/who-are-amazons-amzn-main-competitors.asp
https://www.investopedia.com/articles/investing/061215/difference-between-amazon-and-alibabas-busin
ess-models.asp
https://www.forbes.com/sites/brittainladd/2018/07/29/amazon-is-not-a-monopoly-president-trump-yet/#
540363764735