Social Media At World Bank


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  • Social Media At World Bank

    1. 1. Social Media <ul><li>Bee Social… </li></ul><ul><li>Social media, which Wikipedia defines as &quot;the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other&quot;, marks a shift in the way we communicate. </li></ul>
    2. 2. Social Media <ul><li>Engaging – With today’s world of limited attention span and many choices, social media is content and user specific. </li></ul><ul><li>Participating – Not just a passive observer or listener, but be an active source too. Say it what you in the same platform. </li></ul><ul><li>Innovating – Create your own niche. Invite ideas. </li></ul><ul><li>Sharing – Make your ideas cross boundaries </li></ul>
    3. 3. Social Media
    4. 4. Social Media <ul><li>Features </li></ul><ul><li>User Generated Content </li></ul><ul><li>Simple Software </li></ul><ul><li>One-to-Many </li></ul><ul><li>Many to Many </li></ul><ul><li>Real life or Virtual presence </li></ul>
    5. 5. Social Media and World Bank – Significance and Effects <ul><li>Know and assess feedbacks - what people think or talk about us. Read blogs and discussion forums. Note opinions straight from grass roots. </li></ul>
    6. 6. LAC Environment SPA EXT – Less than 1 <ul><li>Prepare your responses and formulate media strategies. Get there and counter the wrong facts and misconceptions. Strengthen the organization’s image. </li></ul>
    7. 7. Social Media <ul><li>Reach out to a different array of audience- analyse influence. The online petition of Morocco bloggers over MNA Education Report and call for the World Food Crisis. </li></ul>
    8. 8. Social Media <ul><li>Broaden Horizon – Apart from the traditional outlet , spread wings in different mediums and sources - broadcast yourself – You Tube </li></ul>
    9. 9. Social Media <ul><li>Motivated groups talking in same rhythm with your organization- face book Groups. </li></ul>
    10. 10. Social Media <ul><li>More visitors to our websites. Integrate with online searches and the encyclopedia ‘Wikipedia’. Every month Wikipedia brings us 20,000 traffic . </li></ul>
    11. 11. Social Media at World Bank
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    16. 16. Use Social Media - If its user generated then why not you? <ul><li>Read and monitor blogs. Know what the blogosphere is about and how you can contribute. </li></ul><ul><li>Making a media impact report, need to know what each platform is discussing about? Use buzz monitor to track all the latest information, articles about your region, VPUs, topic. </li></ul><ul><li>Use RSS Feeds to subscribe to sites of your interest. </li></ul><ul><li>Contribute in the free and user written content - ‘Wikipedia’. </li></ul><ul><li>Create your own discussion forum or blog; reach out in a one to one and one to- many, at the same time . </li></ul>
    17. 17. Social Media <ul><li>The ways we can help- </li></ul><ul><li>Set up blog – Technology , expertise and all that is required </li></ul><ul><li>Help learn BuzzMonitor to track and recognize potential topics. </li></ul><ul><li>Research for the content, platform and outreach. </li></ul><ul><li>Market it to the right audience </li></ul><ul><li>Making reports that are comprehensive and showcase the communications efforts. </li></ul>