The document provides information on social media including definitions of key terms, statistics on internet and mobile usage, demographics of social media users, and strategies for social media engagement. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Flickr, and YouTube. The document also touches on metrics for measuring social media performance like return on investment, key performance indicators, and approaches from McKinsey and Forrester.

1. social media
KEYS AND FACTS

2. “Social media are media for social interaction, using highly
accessible and scalable publishing techniques.”
(Wikipedia)

3. A lot of infographics & compilations are available
on the web. The purpose of this presentation is to
understand the social web before making a
strategy.

4. I - Evolution & State of Internet & Mobile
II - Targeting People
III - Social Media Strategy
IV - Social Media Landscape

19. STATE OF SMARTPHONE

27. INTERNET
ACTIVITIES

30. DEMOGRAPHY

35. P
E
O
P
L
E

59. STRATEGY ?

69. ENGAGE
“Engagement marketing, sometimes called "experiential
marketing," "event marketing", "live marketing" or
"participation marketing," is a marketing strategy that
directly engages consumers and invites and encourages
consumers to participate in the evolution of a brand.
Rather than looking at consumers as passive receivers of
messages, engagement marketers believe that consumers
should be actively involved in the production and co-creation
of marketing programs.”
(Wikipedia)

77. “Flickr is an image hosting and video hosting website, web services suite, and online community
created by Ludicorp and later acquired by Yahoo!.”
(Wikipedia)

79. “A folksonomy is a system of classification derived from
the practice and method of collaboratively creating and
managing tags to annotate and categorize content”
( wikipedia)

81. “YouTube is a video-sharing website on which users can upload, share, and view videos.”
(Wikipedia)

87. “Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and
microblogging service, enabling its users to send and read other users' messages called tweets.
Tweets are text-based posts of up to 140 characters displayed on the user's profile page”
(Wikipedia)

94. “Facebook is a social networking website launched in February 2004 that is operated
and privately owned by Facebook, Inc.,with more than 500 million active users in July
2010, which is about one person for every fourteen in the world.”
(Wikipedia)

113. “LinkedIn (pronounced /ˌlɪŋkt.ˈɪn/) is a business-oriented social networking
site. Founded in December 2002 and launched in May 2003,[2] it is mainly
used for professional networking.”
(Wikipedia)

122. BLOGS

123. “RSS (most commonly expanded as Really
Simple Syndication) is a family of web feed
formats used to publish frequently updated
works—such as blog entries, news headlines,
audio, and video—in a standardized format”
(Wikipedia)

125. CONNECT

127. ABOUT R.O.I (return on investissment)
“The problem with trying to determine ROI for social media is you are trying to put numeric
quantities around human interactions and conversations, which are not quantifiable.”
(Jason Falls, Social Media Explorer)

128. ABOUT KPI
“A Performance Indicator or Key
Performance Indicator (KPI) is an
industry jargon term for a type of
Measure of Performance.[1] KPIs
are commonly used by an
organization to evaluate its success
or the success of a particular activity
in which it is engaged.”
(source : wikipedia)

129. McKinsey approach
Forrester approach

130. Sources :
mashable.com/
blog.socialcast.com/
flowtown.com/blog/
cmo.com
mediassociaux.com/
blog.hubspot.com/
datadial.net
focus.com
elliance.com
pingdom.com
Gerardo Obieta