Northern District Department Head Meeting

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September 2, 2009 presentation to the UW-Cooperative Extension Northern District department heads.

Published in: Education, Health & Medicine
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Northern District Department Head Meeting

  1. 2. WHAT IS SOCIAL NETWORKING? <ul><li>“ A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific type of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade” </li></ul>
  2. 3. WHAT IS SOCIAL MEDIA? <ul><li>“ Social media is information content created by people using highly accessible and scalable publishing technologies. </li></ul>
  3. 4. WEB 2.0 TOOLS <ul><li>Participatory </li></ul><ul><li>Collaborative </li></ul><ul><li>Content may be integrated across tools/services </li></ul><ul><ul><li>RSS – Really Simple Syndication </li></ul></ul>
  4. 5. WAYS TO USE SOCIAL NETWORKING
  5. 6. EXAMPLES OF WEB 2.0 TOOLS <ul><li>Facebook </li></ul><ul><li>Linked-in </li></ul><ul><li>MySpace </li></ul><ul><li>Wikipedia (Wiki) </li></ul><ul><li>WordPress (Blog) </li></ul>
  6. 7. WAYS TO USE SOCIAL NETWORKING <ul><ul><li>Extend your personal network </li></ul></ul><ul><ul><ul><li>Finding new connections with others </li></ul></ul></ul><ul><ul><li>Marketing your programming/product </li></ul></ul><ul><ul><ul><li>Reach new audiences </li></ul></ul></ul><ul><ul><ul><li>Pages </li></ul></ul></ul><ul><ul><ul><li>Groups </li></ul></ul></ul><ul><ul><ul><li>Event announcements </li></ul></ul></ul><ul><ul><li>Communicate with a group of people. </li></ul></ul>
  7. 8. SOCIAL NETWORKING TIPS <ul><li>Privacy Concerns </li></ul><ul><ul><li>Who are my friends </li></ul></ul><ul><ul><li>Who can see what? </li></ul></ul><ul><ul><li>Data ownership (read terms of service) </li></ul></ul><ul><li>Life of data </li></ul>
  8. 9. BEFORE GETTING CONNECTED <ul><ul><li>How am I going to use this? </li></ul></ul><ul><ul><li>What DON’T I want other to know? </li></ul></ul><ul><ul><li>What am I comfortable with? </li></ul></ul><ul><ul><li>What do I want to learn? </li></ul></ul><ul><ul><li>What do I want others to learn? </li></ul></ul>
  9. 10. BLOGS <ul><li>FYI – http://fyi.uwex.edu </li></ul><ul><ul><li>External, public educational programming related content </li></ul></ul><ul><li>Co-op Connection http://blogs.ces.uwex.edu </li></ul><ul><ul><li>Internal news and communication content </li></ul></ul>
  10. 11. WIKI <ul><li>A collaborative website whose content can be edited by anyone who has access to it. </li></ul><ul><ul><li>Collaboratively edit pages </li></ul></ul><ul><ul><li>Structure not necessarily pre-defined. </li></ul></ul><ul><li>Wikipedia – http://wikipedia.com/en </li></ul>
  11. 12. WIKI <ul><li>Cooperative Extension Supports WetPaint Wiki </li></ul><ul><ul><li>3 rd party tool </li></ul></ul><ul><ul><li>Externally hosted solution </li></ul></ul><ul><ul><li>Good when collaborating with non-Coop staff </li></ul></ul><ul><ul><li>http://www.wetpaint.com </li></ul></ul><ul><ul><li>For support: Molly Immendorf molly.immendorf@ces.uwex.edu </li></ul></ul>
  12. 13. TWITTER <ul><li>What? </li></ul><ul><ul><li>Micro-blogging </li></ul></ul><ul><ul><li>140 character limit </li></ul></ul><ul><li>Why? </li></ul><ul><ul><li>Breaking news </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Grassroots organizing </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><li>http://www.twitter.com </li></ul>
  13. 14. SOCIAL BOOKMARKS <ul><li>Folksonomy vs. Taxonomy </li></ul><ul><li>Community creation </li></ul><ul><li>Track popular websites </li></ul><ul><li>http://www.delicious.com </li></ul>
  14. 15. QUESTIONS
  15. 16. A DESCRIPTION OF COOPERATIVE EXTENSION <ul><li>Many people working individually and in groups </li></ul><ul><li>Geographically dispersed </li></ul><ul><li>Formal and informal methods of locating and sharing : </li></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Knowledge </li></ul></ul>
  16. 17. COOPERATIVE EXTENSION IS A SOCIAL NETWORK
  17. 18. THE INTERNAL COOP NETWORK <ul><li>Just within Cooperative Extension think of : </li></ul><ul><ul><li>The number of people or groups you know (the nodes) </li></ul></ul><ul><ul><ul><li>County </li></ul></ul></ul><ul><ul><ul><li>Program area </li></ul></ul></ul><ul><ul><ul><li>Team </li></ul></ul></ul><ul><ul><ul><li>Issue </li></ul></ul></ul><ul><ul><li>Think of the number of different ways in which these people are connected or interact with each other (the edges) </li></ul></ul>
  18. 19. THE INTERNAL COOP NETWORK <ul><li>Just within Cooperative Extension think of : </li></ul><ul><ul><li>The amount of information we have </li></ul></ul><ul><ul><li>The methods of creating new information </li></ul></ul><ul><ul><li>The location of that information </li></ul></ul><ul><ul><li>The current ways of finding this information </li></ul></ul><ul><ul><li>The current methods of communicating </li></ul></ul>
  19. 20. THE INTERNAL COOP NETWORK <ul><li>What if we could leverage the benefits of public social networking? </li></ul><ul><ul><li>More easily locate resources, information, knowledge and people. </li></ul></ul><ul><ul><li>More easily bring people together on common interest </li></ul></ul><ul><ul><li>More easily collaborate across geographic distance </li></ul></ul>
  20. 21. THE INTERNAL COOP NETWORK <ul><ul><li>What if we could leverage the benefits of social public networking? </li></ul></ul><ul><ul><ul><li>Provide better tools for program development and implementation </li></ul></ul></ul><ul><ul><ul><li>More easily manage information, knowledge and resources. </li></ul></ul></ul>
  21. 22. THE INTERNAL COOP NETWORK <ul><li>Microsoft SharePoint </li></ul><ul><ul><li>Video Demo </li></ul></ul>
  22. 23. COOPERATIVE EXTENSION NETWORK <ul><li>Integrates with familiar tools </li></ul><ul><ul><li>MS Office </li></ul></ul><ul><ul><li>Moves it to an online environment </li></ul></ul><ul><li>Individuals and teams will have access to: </li></ul><ul><ul><li>Private and shared document repositories </li></ul></ul><ul><ul><li>Blogs, wikis, discussion forums, photo libraries </li></ul></ul><ul><ul><li>Workflows to automate processes </li></ul></ul><ul><li>Estimated arrival: October 2010 </li></ul>
  23. 24. QUESTIONS

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