Kenyan Digital Landscape and Trends - presented by Gaurav Singh of Squad Digital

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Gaurav Singh, the GM of Squad Digital - one of Africa's largest digital agencies started off Social Media Day Nairobi by showing the Kenyan Digital Landscape and trends that are shaping the future of Kenya.

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Kenyan Digital Landscape and Trends - presented by Gaurav Singh of Squad Digital

  1. 1. 01Kenyan DigitalLandscape& Trends
  2. 2. 11.8 million Kenyans out of a total You can now reach 1 in 3 Kenyans on an online platform. 44 million are online Source: CCK REPORT
  3. 3. 11.8 million Kenyans out of a total You can now reach 1 in 3 Kenyans on an online platform. 44 million are online 40% Your target market comprises a significant partof the online kenyan of the digital population are audience 25-45 years old Source: SYNOVATE DIGITAL DIVIDE
  4. 4. Source: TNS DIGITAL LIFE 11.8 million Kenyans out of a total You can now reach 1 in 3 Kenyans on an online platform. 44 million are online 40% Your target market comprises a significant part of the online kenyan of the digital 60% population are audience Higher Smart phone usage means a rising number of 25-45 years old affluent mobile users. Growing mobile web usage of Kenyans online use allows you to connect with only their mobile phone your customers at their to connect. Smart point of need phone usage has gone up by 45%
  5. 5. A highly engaged audience on social media lowers your cost of You can now reach contact as you utilise earned 1 in 3 Kenyans on an 11.8 million media more online platform. Kenyans out of a total 44 million are online 6.5spent by kenyans on hours a week are social media. This is 4 times the Mobile is the global average primary platform for connection 40% Your target 60% market Higher Smart phone usage comprises a means a rising number of significant part affluent mobile users. of the online kenyan Growing mobile web usage of Kenyans online use of the digital population are audience allows you to connect with only their mobile phone your customers at their to connect. Smart 25-45 years old point of need phone usage has goneSource: TNS DIGITAL LIFE up by 45%
  6. 6. WHYBRANDS NEED TO BE PRESENT?28% 6.5 hrs 40% As friends
  7. 7. HOW?
  8. 8. WHERE?

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