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Freddie	  Manento	      Managing	  Director	  	   Push	  Mobile	  Media	  Ltd	  
•  Tanzania	  Mobile	  adoption	  •  Apps	  brief	  Overview	  •  Components	  of	  mHealth	  Apps	  •  Road	  Map	  •  It...
Tanzania	  has	  7	                                                                 known	  MNO’s	                        ...
Apps	  brief	  overview	  mHealth	  Apps	  Downloads:	                       mHealth	  Apps	  Market	  Value	             ...
DIMENSION	  OF	  mHEALTH	  APP	  DESIGN	                                                           	            Context:	 ...
Educate	  COMPONENTS	          Remind	                                     mHealth	        Connect	  mHEALTH	  APPs	      ...
ROAD	  MAP	                           Identify	  the	  need	                              Identify	  the	  The	  Road	  Ma...
IT	  CAN	  BE	  DONE!	                                       Innovative	  ideas	       Clear	  Reseach	     and	  Developm...
•  Tanzania	  Communication	  Regulatory	  Authority	  (TCRA)	  www.tcra.org	  •  www.Juniperreseach.com	  •  www.mobilehe...
THANKS	  	  
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Freddie Manento: Developing mHealth Apps that Healthcare Consumer Will Love, Mobile Monday Dar es Salaam April 2nd 2012

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Freddie Manento: Developing mHealth Apps that Healthcare Consumer Will Love, Mobile Monday Dar es Salaam April 2nd 2012

  1. 1. Freddie  Manento   Managing  Director     Push  Mobile  Media  Ltd  
  2. 2. •  Tanzania  Mobile  adoption  •  Apps  brief  Overview  •  Components  of  mHealth  Apps  •  Road  Map  •  It  can  be  done  •  Sources  of  information  
  3. 3. Tanzania  has  7   known  MNO’s   Over  25.6m  subs;     Mobile  web  –  smart   >50%  of  the   phone,  android  etc  TANZANIA  MOBILE   population     ADOPTION     SMS,  IVR,  USSD:   Download  games,   Over  90%  using   feature  phones.   music  etc  but  no   The  rest  are   much  of  health   android  phones   apps   Internet  penetration   at  11%  =  4.8m  Jun   2010.  TCRA  report  
  4. 4. Apps  brief  overview  mHealth  Apps  Downloads:   mHealth  Apps  Market  Value   By  2016   Market  Value   estimated     expected  to   142m  apps  will   exceed  $400m   be  downloaded   by  2016   Estimated  that   Market  value   by  2012  –  44m   for  Apps   apps  will  be   2010  $120m   downloaded  
  5. 5. DIMENSION  OF  mHEALTH  APP  DESIGN     Context:   Immediacy   Affinity:  -­‐  Use  anywhere  at  any   -­‐  I  need  it  now   -­‐relationship  time   -­‐likeable  nature      
  6. 6. Educate  COMPONENTS   Remind   mHealth   Connect  mHEALTH  APPs   App   Collect   data  
  7. 7. ROAD  MAP   Identify  the  need   Identify  the  The  Road  Map  mHeath  Apps   targeted  users   Developing   towards   Collect  feedback   Research  the   Market   Find  a  reputable   partner   If  necessary  find  a   donor   Design  an  app  
  8. 8. IT  CAN  BE  DONE!   Innovative  ideas   Clear  Reseach   and  Development   strategy   Technical  know   how  
  9. 9. •  Tanzania  Communication  Regulatory  Authority  (TCRA)  www.tcra.org  •  www.Juniperreseach.com  •  www.mobilehealthnews.com    
  10. 10. THANKS    

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