Synovate's Kenya Internet Usage Insights, Q2, 2010

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This is a Synovate presentation of findings of Internet usage trends in Kenya for the second quarter of 2010.

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Synovate's Kenya Internet Usage Insights, Q2, 2010

  1. 1. Internet Usage Insights, Kenya Q2, 2010 Synovate pan-Africa
  2. 2. Internet ad expenditure grows faster than other media Global advertising expenditure trends. Source: ZenithOptimedia
  3. 3. Internet access from cyber café‘s drops 6 points from the previous quarter Base: 2.2m (Past 4 weeks Internet Users) This is likely from the drop of internet access rates and the increase in bandwidth available across the country. Safaricom’s heavy advertising campaign promoting mobile internet access has contributed to this, and it is projected that mobile web will grow fast in the coming months
  4. 4. Low frequency internet users increase their usage Base: 2.2m (Past 4 weeks Internet Users) Those internet users on the bottom quartile regarding frequency of access show a significant jump in usage
  5. 5. Time spent on the internet is increasing among users Base: 2.2m (Past 4 weeks Internet Users) There is an increase in time spent on the internet, mainly due to the drop in cost of internet access

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