Successfully reported this slideshow.

Gram vaani introduction may 2013

383 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Gram vaani introduction may 2013

  1. 1. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentM AY 2 0 1 3Gram Vaani Community Media- Technologies for CommunityEmpowerment -V O I C E O F T H E V I L L AG E
  2. 2. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentAbout Gram Vaani Vision: “Build citizen-driven media platforms that give communities avoice of their own” Pioneers in building innovative voice-based technologies that are inuse with more than 40+ organizations in India, Africa, andAfghanistan Reach to a rural demography of more than 2M people through ournetwork of mobile based social media services Awards and recognition Rising Stars in Global Health award 2012 mBillionth award 2012 Rockefeller Challenge 2012 10 most innovative companies in India (by Fast Company) Economic Times Power of Ideas 2010 Manthan Award 2009 Knight News Challenge 2008
  3. 3. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentBusiness divisions vAutomate Suite of interactive voice-basedapplications for field automation vHelp to run a mobile call center forimmediate community response vAct to manage client supporttickets vInform to run voice/SMS basedcampaigns vAnswer to provide browsableFAQs and Q&A vSurvey for structured datacollection from a given cohort Fullcircle for service reporting withcommunity audit Custom solution designed basedon customer requirements Technology + services Mobile Vaani Voice based social media networkaccessible from ANY phone Currently active in Jharkhand, rapidexpansion underway to 10 states Captive user base of 35,000families, over 2,000 impressionsmade per day Content ranges from folksongs, poetry, agriculture and healthinformation, feedback ongovernment schemes Active network of over 15 localNGOs in Jharkhand Ability to run sponsored channelsand programs Ability to incentivize localentrepreneur networks toconduct social marketing
  4. 4. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentA quick peek into vAutomatecapabilities
  5. 5. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentvSurvey: Collecting structured inputsfrom the community Surveys on IVR and SMS can be pushed out to community members Mix of multiple-choice questions, numerical inputs, and audio recordings Used by UNDP to understand whether their SHGs wanted help withlivelihoods or savings or advisories. Used by InVenture to profile thefinancial habits of people over time1 Create a survey using ouronline admin interface:Mix ofquantitative, MCQ, qualitative input questions2Create a contactdatabase andsurvey schedule3Survey rolledout tocommunity fordata collection
  6. 6. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentFullcircle: MCD project on garbagesite reporting + monitoringOur server makes and receivescalls/SMS from contract staff ontheir deliverablesCommunitymembers querythe status anddispute it if theywantStatus and disputeswere made available ona web dashboard andreviewed by the MCDcommissioner; CityRepresentatives postresponses on facebookMunicipal Corporation of Delhiapproached Gram Vaani for phonebased citizen monitoring of wastedisposal in the city1 2 34Self-reported statusby MCD staffCitizens can queryand dispute
  7. 7. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. Development Quality-of-care checklist administered via vSurvey to newmothers and families, to capture feedback on maternalservices A voice forum for SHG members to exchange stories andexperiences, , make announcements, provide trainingmessages about government schemes Profile the expense and income habits of rural communitymembers, and form a credit score to recommend them forloans Run a news-over-phone network across Afghanistan, toprovide local news in voice to poorly literate populations Get community inputs during a reality show on farmingbest practices run across a network of community radiostationsSome solution customers of ourvAutomate suite
  8. 8. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. Development• We providethe tech• Partnermanagesdeploymenttech• Jointideation ontech usage• Partnermanagesdeploymentconsult• Fromformulationto execution• We managethe projectICT piecejointprogramPartner engagement methods Expertise we bring to the table Rigorously designed and field tested technology suitable for poorlyliterate communities Training methodologies to ensure optimal technology usage Processes of embedding technology into partner operations andexternal stakeholders Insights into use of technology for accountability, where technologystops and people come into the picture
  9. 9. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentA quick peek into activities on MobileVaani
  10. 10. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentA voice based social media networkInputs connected togovernment (local +other) , NGOpartners, socialenterprise partnersContent moderated locallyand centrally, thenpublished on IVR, web1. Speak 2. Moderate + Share 3. Connect to stakeholdersUsers speak and listen tocontributions over ourintelligent IVR platform
  11. 11. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. Development ~ 2000 calls per day ~ 35,000 callers ~ 4.5 min average time per call ~ 22,000 returning callers Main areas:Dhanbad, Giridih, Bokaro, Lathehar, PalamuThe tremendous response: JharkhandMobile Vaani
  12. 12. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. Development 90% community sourced content Local news Opinion on topical issues Guided discussions and campaigns Grievances and feedback on government schemes Cultural artifacts including folk songs and poems Network of stakeholders: Civil society and local governments Gram Swaraj Abhiyan Public Health Resource Network Leads Trust JSACS Red Cross Society PRADANContent on Mobile Vaani
  13. 13. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentEnabling a local entrepreneurial eco-systemState clusters Descriptor MPCEAverage spend by the ruralconsumer in the clusterGrowth in rural MCPEspend from one levelto the nextCluster 1 Below 950 900 NACluster 2 950-1200 1075 13.50%Cluster 3 1200-1500 1350 26%Cluster 4 1500-1800 1650 22%Cluster 5 1800 and above 2000 21%Classifieds headsMonthly rate plan forpersonal adsCATTLE (Buyer/Seller) 1000Real Estate (Buyer/ Seller) 2000Local grocer (kirana stores) 1500Local stationery store 1500Local tailor 200Local electrician 200Local civil contractor 2000Local cycle dealer 1500Local solar products dealer 500Tractor/ farm equipment ( buyer/seller) 3000Local pump mechanic 200Local tractor mechanic 200Local tuition/Tutorial 2000Local singer 1500Local doctor 2000Local pharmacy 1000Local agric inputs distributor 3000Local Mobile phone retailer/repair shop 200Matrimony 200
  14. 14. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. Development GRINS: Gramin Radio Inter Networking System Makes it easy to run community radio stations Full telephony support: People can call into the stationand leave voice recordings, or go live on air Content management and statistics on programs played Internet streaming of live broadcast Community database: Maintain a database ofvolunteers, staff, community resource people, etc, andreach out to them through group SMSes and voicemessages Powering a large network of 35+ community radiostations across India Now including community radio stations into theMobile Vaani network, for greater outreach anddiversityGRINS: Seamless integration withcommunity radio stations
  15. 15. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. Development On-going Mobile Vaani partnerprogram expected to initiate25+ new networks across thecountry Additional theme basedchannels for the visuallyimpaired, waterconservation, andenvironmental conversations Enhancement of existing radiobased communicationinitiativesUpcoming geographic expansion01234567AIR pre-IVRengagementAIR post-IVRengagement: 5xUpcoming networks
  16. 16. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. Development Sesame used our network in Jharkhand and across 10community radio stations in the Hindi belt to make its GalliGalli Sim Sim program available on audio. Kids wereengaged in poetry competitions and parents in constructiveactivities around hygiene As part of its Close-the-Gap campaign, Oxfam used ournetwork to source more than 300 comments that wereheard by 50,000+ people on gender equality Oursay used our network to collect questions on the futureof higher education that people want answered by theirpolitical representatives The Jharkhand Labour department used our network tocollect data on rural-urban migrationSome customers on the Mobile Vaaninetwork
  17. 17. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentPartner engagement methods• We providethe network• Partnerprovidescontentnetwork• Jointideation onprograms• We managethe contentanddiscussionmanage• Fromformulationto execution• We managethe projectICT piecejointprogram• Outreach• Feedback• Engagement• Research• Data collection• Accountability• Analytics• Measurable RoI
  18. 18. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. Development How to build a community around content Through field meetings and an entrepreneurial eco-system, we have built a largeand dedicated network of community representatives Actively solicit opinion of the community on the latest Mobile Vaani programs Bring ownership by discussing the role of media and getting ideas from thecommunity itself How to translate community media into impact Convey issues and questions raised on the forum to civil society partners, non-profit organizations, and resource experts How to use media for accountability and transparency Connect with government departments to use the forum for citizen-governmentengagement Announcements, grievance redressal, and community audit of governmentschemesExpertise we bring to the table
  19. 19. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentMore about us
  20. 20. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentOur teamDr. Aaditeshwar SethCo-Founder and CEOAssistant Professor, IIT Delhi,Ph.D, University of Waterloo,B.Tech, IIT KanpurAaditeshwar leads the strategy andtechnology design, bringing newgeneration solutions to the rural IndiancontextAshish TandonVP, Strategy andBusiness Development6 years with FMCGs in India, 8years of new business incubation inAfricaMBA from HultAshish brings his business acumen tostructure our revenue streams andensure sustainable partnershipsRahul DubeVP, Operations8 years with e-governance andfinancial inclusion companies inIndia, 10 years of rural sales andmarketing experienceWith his rich experience at managinglarge field teams in rural areas, Rahulkeeps our operations streamlined andensures that SLAs are metMayank ShivamCo-FounderBusiness head at Jabong.com,5 years with McKinsey & Co,MBA, IIM LucknowB.Tech, IIT KanpurMayank advises on the overall strategyand business partnerships, bringing tobear his rich consulting experienceStrategy and business development
  21. 21. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentDinesh KapoorProduct Manager VoiceApplications3 years with MicrosoftM.Tech, IIT DelhiB.Tech, IP UniversityDinesh leads the development of voiceapplications and is driving the currentvAct and vNews applicationsBalachandran C.Technical ConsultantB.Tech, IIIT Allahabad Bala architected the voice platform andensures that our technology is convertedinto relevant and user-friendlyapplicationsZahir KoradiaProduct Manager GRINSPh.D candidate, IIT MumbaiM.Tech, IIT KanpurZahir leads the development of theGRINS platform for community radiostationsKapil DadheechTechnical SupportEngineerBTech, Arya College of Engg Kapil single-handedly manages 30+installations of GRINS and 10+installations of voice applicationsRohit JainSystem administratorMCA, Sikkim Manipal UniversityMicrosoft certified sys. admin.Rohit manages remote installations ofGRINS and voice applicationsTechnologyOur team
  22. 22. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentProject coordinationOur teamSayonee ChatterjeeProject managerMA Sociology, Pune University. 5years experience with PRADAN andPRIA NGOsSayonee manages our Mericity.in andMCD initiatives in partnership withvarious NGOs in DelhiAparna MoitraResearcherGold Medalist & MSc DevelopmentCommunications and Extension,Lady Irwin CollegeAparna manages our Jharkhanddeployment of mobile news andcoordination with field staffRanchi officeParo, ex-Greenpeace, managesour local Jharkhandprojects and relationshipsRakesh, ex-DrishteeMedia, manages ourcontent and fieldengagementAmit, our newest member, isa mass communicationgraduate and manages ourcontentSaraswati, the first teammember for Jharkhand, hasbeen with us since thebeginning and built thecommunity
  23. 23. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentMobile Vaani: Technology. Media. DevelopmentOur partnersMCD Delhi Knight Fndn. IIT Delhi
  24. 24. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. DevelopmentG r a m Va a n i C o m m u n i t y M e d i aW e b s i t e : h t t p : / / w w w. g r a m v a a n i . o r gE m a i l : c o n t a c t @ g r a m v a a n i . o r gThanks

×