The document outlines the genres, audiences, language, layout, color scheme, purpose, unique selling proposition (USP), and hobby/informative nature of a regional magazine and its ancillary tasks including a website homepage and billboard. The main genre of the magazine is baking, while the genres of the website and billboard include baking, food/drink, and lifestyle. The primary target audience is women aged 16-40 with interests in cooking and baking, and the secondary is men aged 18-50 with some food/home interests living in southeast/southwest England. The language is informative yet informal for reader engagement. The layout uses geometric shapes and the color scheme features various tones for visual appeal and brand consistency across all materials

1. REGIONAL
MAGAZINE AND
ANCILLARY
PITCH

2. Genres
Magazine
For my regional magazine I have chosen the genre
Baking.This is the main genre of the issue of magazine I
will produce. However it does fit slightly into the other
genres of food and drink, and lifestyle which will be
shown through my ancillary tasks.
I will show this genre through the images I will include in
my magazine as well as the content of my article.
AncillaryTasks
Website Home page
The genre I have chosen for my website home
page is a mix of Baking, Food and drink, and
Lifestyle.The website features all three as
there are different articles on each genre
featured on my website home page.
Billboard
The genre I have chosen for my Billboard is
again a mix between Baking, Food and drink,
and lifestyle.All three will be featured on my
billboard as the design allows me to include
images representing each genre.

3. Audience
Magazine
The primary target audience for my magazine is
mainly women between the ages of 16 and 40.They
will have an interest in cooking, particularly baking,
and home and lifestyle.They will live in the east of
England.This is my primary audience as I know that
people of this demographic are the most likely to
buy the magazine, and be interested in its content
and layout.
The secondary target audience for my magazine is
men between the ages of 18 and 50.They will also
have a slight interest in food, and the home.They
will live in the South East of England and the South
West of England.This is my secondary audience as I
think people of this demographic could be
interested in my magazine, but not as much as my
primary audience.
AncillaryTasks
Website Home page
The primary and secondary target audience is the same as my
magazine, except from the primary age, which is now 16 – 30. I
have chosen this target audience as a lot of people read online
above the age of 25. Looking at trends online, I can see that
people above the age of 25 are more likely to read online rather
than buy magazines, so I have adapted the target audience so
my magazine attracts to the broadest audience possible.
Billboard
The primary audience for my Billboard is similar to that of the
magazine and website.The age range is 16 – 30 due to the
content of the Billboard being what I expect to interest this age
range the most and with the Billboard being seen more by
people of an older age who drive.The demographics for the
secondary audience is the same as my magazine and website.

4. Language
Magazine
The language for my magazine will be informative, and
slightly informal.The language of my magazine will be
used to inform the readers.The informal language used is
aimed to keep the magazine professional as well as
making sure the readers understand what has been
written, and so they feel comfortable reading the
magazine. I have chosen this because I think my
magazine would not fit a formal language, as it is
designed to make the readers feel at home, and to
connect with the magazine. I feel readers can not do this
is they are trying to understand everything that has been
written with a formal language.
AncillaryTasks
Website Home page
The language for my website home page will
be the same as the language used for my
magazine for the same reasons, to connect
with my target audience. I will use informal
and informative language for the home page
of my magazine.
Billboard
For my billboard I will use informative
language as I am trying to advertise my
magazine. I will use a more formal language
for my Billboard as I will not include lots of
writing on my Billboard, so the readers will
not have to try hard to understand the
billboard.

5. Layout
Magazine
The layout for my regional magazine is geometric.
I am using squares and triangles to create the
layout of my magazine on each page. Each page
has a different geometric layout to keep the
magazine theme the same but to keep it
interesting for the readers. I am using the shapes
to show the colour scheme in block colour, as well
as using the shapes for images and text boxes.The
geometric layout keeps the magazine modern and
simple, but different and trendy.The geometric
layout makes the magazine easier to read and fits
with the genre of my magazine.
AncillaryTasks
Website Home page
For my website I am using a very simple and modern
layout, and including some of the geometric layout to
create by brand.The simple layout makes it easy for the
readers to navigate around the website and find articles.
Billboard
For my Billboard I am keeping the geometric layout from
my magazine. I am using the geometric layout to show the
colour scheme, and to make it stand out. I am also using
this layout to maximise the number of images I can use for
my Billboard.The geometric layout makes it easy to create
the right ratio of text to images for my Billboard as well as
keeping the theme.

7. Colour Scheme
Magazine
The colour scheme I will use for my magazine is the colour
scheme seen above. I have used these colours in all of my
products as if creates the affect I am looking for.The
lighter, bright colours fit with the genre of baking, as
these types of colours are often used in this genre.The
darker colours with the lighter colours work for the genre
of home and lifestyle, as a common colour scheme and
contrast of colours are used often not only for this genre
but for in real life scenarios, such as painting your home.
The more neutral colours go well with the other colours
keeping the magazine simple, modern, and easy to read.
The colours also fit with the target audience.
AncillaryTasks
Website Home page
The colour scheme I will use for my magazine
is the colour scheme seen above. This is the
same colour scheme as my Billboard and
magazine, which helps keep the three
products linked, while creating the same
affect for each.
Billboard
The colour scheme I will use for my magazine
is the colour scheme seen above. This is the
same colour scheme as my Billboard and
magazine, which helps keep the three
products linked, while creating the same
affect for each.

9. Purpose
Magazine
The main purpose of my magazine is to
entertain and interest the readers on the
subjects of food, baking, and home and
lifestyle.The purpose of my magazine is also
to educate the readers on new recipes and
food trends, as well as educate on the new
trends with home and lifestyle.
AncillaryTasks
Website Home page
The purpose of my website is also to educate and
interest the readers in the genres I have chosen,
and also again to educate readers on not only the
topics included on the website but also the region I
have chosen. Another purpose of the home page is
to make it easier for people to access the content of
the magazine and find it easily online.
Billboard
The purpose of the Billboard is to advertise my
magazine and its brand. It is also to encourage
people to read the magazine and to appeal to their
interests.

10. USP
Magazine
The USP for my magazine is that it includes 3
different genres, in a layout that is really easy to
read and understand.This is my USP as it is not
common for a magazine to have more than one
genre. It is also uncommon in magazines that do
have more than one genre, for the genres to work
well together in a magazine that makes sense
and has structure.This is why my USP is also the
layout and style of magazine, as it makes the
magazine really easy to read despite there being
more than one genre.
AncillaryTasks
Website Home page
The USP for my website home page is the layout and
colour scheme. My website will have a geometric layout
that looks more like a blog than a website, with bright
colours.This is my USP as it is uncommon for a website to
look like a blog but still look professional and give the
same affect as a common website home page, like mine
will be.
Billboard
Again my USP for my Billboard is its geometric, simple
layout. Billboards are commonly over the top and
cluttered in order to grab the most attention, however
my Billboard will have the same affect but will look
smarter, and will set the tone for my magazine and brand.

11. Hobby/Informative
Magazine
My magazine will be both a magazine to read as a hobby
but also as an informative product. It will include recipes
and information on the South of England to inform the
readers but will also include articles on trends, and topics
that suit peoples hobbies within the baking, and lifestyle
genre.
AncillaryTasks
Website Home page
My website will suit those who want to read as a
hobby as well as those who want to inform
themselves on the topics I include. It will do both
by making clear the articles on recipes and the
area, and the articles on trends.
Billboard
My Billboard will be informative as it will be used
to advertise my magazine and inform those of the
genres that will be featured in the different issues
of magazine.