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TARGET AUDIENCE
Magazine
Demographics – Primary Audience
■ Gender – Female
■ Age – 16 to 25
■ Class – All classes
■ Race – All races
■ Geographical Location – East of England
Demographics – SecondaryAudience
■ Gender – Male
■ Age – 18 to 40
■ Class – Middle to Upper Class
■ Race – All races
■ Geographical Location – South East of England andWest of England
Psychographics
■ My audience will have an interest in the baking genre.
■ They will also have an interest in home and lifestyle
■ Their hobbies will include baking, or following recipes.
■ They will enjoy reading about trends, particularly food trends.
■ They will enjoy reading magazines.
TARGET AUDIENCE
Website
Demographics – Primary Audience
■ Gender – Female
■ Age – 16 to 30
■ Class – All classes
■ Race – All races
■ Geographical Location – East of England
Demographics – SecondaryAudience
■ Gender – Female
■ Age – 16 to 25
■ Class – All classes
■ Race – All races
■ Geographical Location – East of England
Psychographics
■ My audience will have an interest in the baking genre.
■ They will also have an interest in home and lifestyle
■ Their hobbies will include baking, or following recipes.
■ They will enjoy reading about trends, particularly food trends.
■ They will enjoy reading content online, and will enjoy looking at websites.
TARGET AUDIENCE
Billboard
Demographics – Primary Audience
■ Gender – Female
■ Age – 16 to 30
■ Class – All classes
■ Race – All races
■ Geographical Location – East of England
Demographics – Secondary Audience
■ Gender – Female
■ Age – 16 to 25
■ Class – All classes
■ Race – All races
■ Geographical Location – East of England
Psychographics
■ My audience will have an interest in the baking genre.
■ They will also have an interest in home and lifestyle
■ Their hobbies will include baking, or following recipes.
■ They will enjoy reading about trends, particularly food trends.
■ They will have an interest in art.

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Target audience

  • 2. Demographics – Primary Audience ■ Gender – Female ■ Age – 16 to 25 ■ Class – All classes ■ Race – All races ■ Geographical Location – East of England
  • 3. Demographics – SecondaryAudience ■ Gender – Male ■ Age – 18 to 40 ■ Class – Middle to Upper Class ■ Race – All races ■ Geographical Location – South East of England andWest of England
  • 4. Psychographics ■ My audience will have an interest in the baking genre. ■ They will also have an interest in home and lifestyle ■ Their hobbies will include baking, or following recipes. ■ They will enjoy reading about trends, particularly food trends. ■ They will enjoy reading magazines.
  • 6. Demographics – Primary Audience ■ Gender – Female ■ Age – 16 to 30 ■ Class – All classes ■ Race – All races ■ Geographical Location – East of England
  • 7. Demographics – SecondaryAudience ■ Gender – Female ■ Age – 16 to 25 ■ Class – All classes ■ Race – All races ■ Geographical Location – East of England
  • 8. Psychographics ■ My audience will have an interest in the baking genre. ■ They will also have an interest in home and lifestyle ■ Their hobbies will include baking, or following recipes. ■ They will enjoy reading about trends, particularly food trends. ■ They will enjoy reading content online, and will enjoy looking at websites.
  • 10. Demographics – Primary Audience ■ Gender – Female ■ Age – 16 to 30 ■ Class – All classes ■ Race – All races ■ Geographical Location – East of England
  • 11. Demographics – Secondary Audience ■ Gender – Female ■ Age – 16 to 25 ■ Class – All classes ■ Race – All races ■ Geographical Location – East of England
  • 12. Psychographics ■ My audience will have an interest in the baking genre. ■ They will also have an interest in home and lifestyle ■ Their hobbies will include baking, or following recipes. ■ They will enjoy reading about trends, particularly food trends. ■ They will have an interest in art.