Target audience survey results

1. Target
Audience
Survey Results

2. What is your Gender?
– I asked the question ‘what is your gender’ in my survey
so I could look at what gender will be my target
audience. Looking at the results from each response I
can see that the female gender are more interested in
the genres I have chosen for my products. This shows
me that my primary target audience will be females. My
responses also show me that some males are interested
in the genres too. Because of this, my secondary target
audience will be males with similar interests as my
primary audience.

3. What is your age?
– I asked this question to see what age gives which
responses. The responses all together show me that the
most popular age range is between 17 and 25 for those
interested in baking, and home and lifestyle. The
responses show me that the second common age range is
between 26 and 40. My primary target audience after
looking at the results of the survey is between the ages of
17 and 25 for all of my products, based on the interests of
this age range. My secondary target audience is between
the ages of 26 and 40.

4. Are you interested in the Baking
Genre?
– This question allows me to see which gender and age range
are interested in this genre. Looking at the results, I can see
whether females or males are more interested in baking as
the answers will all coincide with each other. Again, I can see
which age range is interested in baking and which are not by
looking at the results from one person together.
– This question has given me the responses that females are
more interested in the genres of my products, and age range
that like this genre the most is 17-25.

5. Are you interested in Home and
Lifestyle?
– This question also allows me to see which gender and age
range are interested in the home and lifestyle genre.
Looking at the results, I can see whether females or males
are more interested in this genre as the answers will
coincide with each other. Again, I can see which age range is
interested in home and lifestyle and which are not by
looking at the results from one person together.
– The results for this question are very similar to the last
question. They tell me that females are more interested in
home and lifestyle than males. However it does tell me that
the age range that are most interested in this genre is 26-40.

6. Do you enjoy cooking/baking?
– I asked this question to find out which audience would be
most interested in following recipes. This question not only
tells me what audience would be interested in the genre,
but also tells me who is interested in trying cooking/baking
themselves rather than just reading about it.
– The responses show me that the age range of 17 to 25 is
most interested in actually cooking and following recipes. If
I were to include this type of content in my products, this
would be the target age range. The target gender would be
female, as they are most interested in cooking.

7. Do you like designing your
home?
– I asked this question to find out which audience is interested in the
home and lifestyle genre. I also asked this question to find out
what my target audience is interested in for the psychographics of
my audience and so I can develop audience and reader profiles.
– The responses on this question show me that those that are
interested in the baking genre, are also interested in the home and
lifestyle genre. This means that my target audience is the same for
each part of my products which may refer to either genre. Mainly
females between the ages of 17 and 25 are interested in this
genre, and the practical side of using magazines for inspiration on
designing their home.

8. Do you use the internet?
– This question helps me to see which age range use
the internet the most for my website.
– The responses from this survey show me that the
age range that use the internet the most is
between the ages of 17 and 25. This shows me
that the target audience for my website should be
the age range 17-25. The results for which gender
use the internet the most were the same, so the
gender for my target audience will stay female,
based on interests.

9. Do you read magazines?
– I asked this question to find out which age range and gender
is most suitable as my target audience for my magazine. I
wanted to know which age and gender read the most
magazines, to find out who would read the magazine.
– The responses tell me that the older audience read the most
magazines. The age range that read the most is between the
ages of 26 and 40 however the results were also close to the
age range 17-25, so my primary audience will be between 17
and 30. The gender that read the most magazines is female,
so the target audience will be female.

10. Are you interested in art and
design?
– This question helped me to get an idea of the psychographics of
my audience. It also helps with the design of my products by
looking at the interests of my target audience. The previous
questions allow me to see what my target audience is in terms
of demographics, so this question looks deeper into my target
audience.
– The responses show me that the majority if my target audience
are not interested in art and design. This tells me that my
products should focus on baking more than home and lifestyle,
as the majority of the target audience are more interested in the
baking genre.

11. What is your favourite way to
relax?
– This question also helps with the psychographics of my target audience. The aim of my
products is to make the readers feel relaxed, so to find out how I could do this, I wanted
to see how my target audience relax. It also gives me an insight into what product could
be the favourite, as responses I am expecting are ‘reading’ and anything online based.
– The responses show me what I expected. Some responses did include reading and going
online, showing me that my magazine and website should be the most relaxing products.
Some responses also include sleeping, or watching films, so I can try to project this into
my products to fit with the target audience that has been decided through this survey.